A senior business builder and strategist. Proven accumen across all aspects of digital media engagement, business development, leadership, team building, content licensing, audience development, creative marketing and communication, with over 20 years experience across global Music, Media and Technology related sectors. Specialising in developing and executing revenue opportunities associated with creative industries and delivering entertainment content across multiple digital platforms and emerging media. • Strategic planning, leadership & execution – experienced and analytical, with a high capacity for identifying opportunities, building and leading teams and delivering on key strategic objectives• Digital Media specialist – 20+ years experience across all digital media platforms – from commercial licensing and e-commerce to audience development, engagement & marketing - placing consumers at the heart of strategy implementation, with specific focus on compelling content, user experience and ease of adoption• Business Development & Implementation – a creative and focussed approach to developing existing, new and sustainable revenue streams and services on both a B2B and B2C basis • Creative & Commercial – proven blend of commercial focus coupled with experienced creative direction across online, mobile, music, film and broadcast media • Communication & Brand – experienced in brand positioning, identity and communication as a catalyst for business success, having lead corporate PR, re-brand strategies and brand development initiatives both internally and externally• Technology adoption – innovative and strategic approach to the adoption of new technologies as an enabler to reaching business objectives – from in-house CRM to mobile based augmented reality applications, employing a calculated approach to identifying best fit technologies • Mergers & Acquisitions – experienced in identifying M&A targets; establishing business cases and advising upon strategic benefits, market impact and synergies on a global scale