VP Fashion & Business DevelopmentIn charge of fashion direction, fashion curation and overall aesthetic of combyne app; implementation of market entry strategy; international business development and selection of partners from the fashion and fashion-related industries such as film, theatre, music, arts and culture; implementation of Social Media and PR strategy; implementation of influencer marketing strategy; implementation of branding strategy; combyne is a central mobile platform for creating outfits on the phone.Our partners include Farfetch, MyTheresa, Topshop, InStyle or Google.Using a unique technology and usability, it allows users to combyne items from shops, magazines, bloggers, fiends and even museums with their existing wardrobe. They can choose to be creative themselves or lay back and receive perfect outfits suggestions within seconds.combyne comes very handy for mobile shoppers who want to try before buying, for users who have a full wardrobe but nothing to wear, for girls who want to ask friends for an outfit opinion while on the subway, and for a new generation of millennial mobile natives who like to interact with products instead of being one directional receptive only.In real life people combyne whatever they can get hold of. Just look in the streets. In the future they will combyne before getting hold of whatever. We believe in apps that simplify our most basic needs.

PR Fashion & Beauty-Portfolio Germany & Switzerland; PR CHRONOSWISS Germany, Austria, Switzerland. PR APROPOS Fashion Concept Store Germany & Switzerland.Development, maintenance and expansion of long-term and faithful press relations; implementation of press mailings and communication strategies; post-campaign review; preparation of clipping reports and media analysis; coordination of press events; international customer visits and press journeys.

Research and analysis of European luxury beauty markets; international communication; preparation and maintenance of monthly and weekly reports and presentations; support in product range planning and POS merchandising; consolidation of sell-out figures and media investments.

Stock management; in-depth sales and product training and customer care; implementation of POS merchandising guidelines; assistance to the marketing team; administrative support during “Louis Vuitton Concours d'Élégance” project.

First fashion retail intern of Hermès in Germany and on-site production assistant;In-depth retail and product training; on-site production at “Hermès Germany Sale”.