- Areas: Marketing and communication.- Specialties: Brand development, communication, online and offline campaigns (SEO, SEM, media buying, email marketing, inbound marketing, social media, database exploitation, TV, radio, press, magazines,…), analysis results, project management, team leadership, innovation and creativity.- Goal: ROI definition and maximization on B2C investment, on performance, branding and content marketing campaigns.
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CmoIlernaBarcelona, Ct, Es -
Marketing DirectorUpf Barcelona School Of Management Jan 2023 - PresentBarcelonaResponsable de la estrategia global de Marketing de UPF Barcelona School of Management. -
CmoEsdesign Escuela Superior De Diseño De Barcelona Jun 2022 - Jan 2023BarcelonaResponsable de la estrategia global de marketing y comunicación de ESdesign. -
CmoUniversitat Carlemany Jun 2022 - Jan 2023San Julián De Loria, AndorraResponsable de la estrategia global de marketing y comunicación de Universitat Carlemany. -
CmoObs Business School Sep 2018 - Jan 2023BarcelonaResponsable de la estrategia global de marketing y comunicación de OBS Business School. -
CmoThree Points The School For Digital Business Sep 2018 - Dec 2021BarcelonaResponsable de la estrategia global de marketing y comunicación de Three Points. -
CmoDidáctica Digital Apr 2015 - Mar 2018BarcelonaResponsible for the global marketing strategy (In charge of 5 persons).- Communication: Brand creation and development, value and identity definition, positioning strategy definition, advertising agency management, communication and public relations and new creativities and actions follow up.- New business: Project management, sales funnel KPIs optimization, new database acquisition model generation, pricing strategy definition, churn optimization and CRM handling.-… Show more Responsible for the global marketing strategy (In charge of 5 persons).- Communication: Brand creation and development, value and identity definition, positioning strategy definition, advertising agency management, communication and public relations and new creativities and actions follow up.- New business: Project management, sales funnel KPIs optimization, new database acquisition model generation, pricing strategy definition, churn optimization and CRM handling.- Campaigns: Online and offline lead generation campaigns supervision and performance orientation. Show less -
Digital Marketing DirectorGrupo Planeta Dec 2013 - Apr 2015Barcelona Area, SpainResponsible for the coordination of the digital marketing area of Education (In charge of 12 persons).- Campaigns: Online lead generation campaigns supervision.- Project management: Project management supervision.- Education brands: EAE (Escuela de Administración de Empresas), OBS (Online Business School), VIU (Valencia International University), UNIBA (Centro Universitario Internacional de Barcelona), CEAC, Home English, Deusto Formación, Deusto Salud,… -
Marketing ManagerCeac Jan 2012 - Dec 2013Barcelona Area, SpainResponsible for new business and digital marketing @ CEAC & Home English (In charge of 4 persons).- New business: Market evaluation and analysis, pricing strategy definition, new launch and business BP preparation and forecast creation and follow-up. - Digital marketing: Online lead generation strategy definition and follow-up, search for new channels and new opportunity detection. -
Business Intelligence AnalystCeac Jun 2010 - Jan 2012Barcelona Area, SpainResponsible for data analysis and business intelligence @ CEAC & Home English (In charge of 2 persons).- Analysis: Internal and external factors analysis to improve the brand's image and positioning, objective segments definition and portfolio optimization. -
Media ManagerCeac Sep 2007 - Jun 2010Barcelona Area, SpainResponsible for MGM, mass media (Radio & TV), telemarketing and Internet @ CEAC & Home English- Campaigns: Lead generation campaign’s implementation requires creation, follow-up and result analysis, according to the nature of every media.
Adrián R. Education Details
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Competitive Strategy And Innovation -
Publicidad Y Relaciones Públicas -
Investigación Y Técnicas De Mercado -
Empresariales -
Empresariales
Frequently Asked Questions about Adrián R.
What company does Adrián R. work for?
Adrián R. works for Ilerna
What is Adrián R.'s role at the current company?
Adrián R.'s current role is CMO.
What schools did Adrián R. attend?
Adrián R. attended The London School Of Economics And Political Science (Lse), Universitat Oberta De Catalunya, Universitat De Barcelona, Dublin Institute Of Technology, Universidad Del País Vasco/euskal Herriko Unibertsitatea.
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