Delivering rider first coaching for BMX racers who want to up their game in an encouraging and supportive environment. Have fun . Be rad . Go fast!

I began StudioAde with a small selection of clients which I am proud to have grown long lasting relationships with. With me in the middle, I put together and manage small teams to deliver print, web and screen based projects on time and within budget.

My other great passion is cycling. In 2013 I took on a brief to help a start-up, bespoke bicycle designer/ engineer with a new identity. My enthusiasm for the project soon made me part of the set-up as creative director and together we produced award winning, critically acclaimed one-of-a-kind bicycles for passionate cyclists.Within the role I created a memorable brand alongside distinctive paint schemes for the bicycles. I was also responsible for creating a marketing strategy based on our own customer research which fed into all of the companies creative output which I produced.The journey with Engineered Bicycles has opened my eyes to the business decisions that my design clients face. I have a new appreciation for their strategy and marketing departments which helps me to focus my design work to better answer briefs and in turn speak to their audiences.

After a stint freelancing with KentLyons I was offered a full time role as a Senior Designer which I couldn't refuse! I became part of a close knit team which had an attitude of “we can do anything!”. Together we completed memorable and award winning projects for larger organisations such as Liverpool Victoria and the BBC as well as smaller start-up's and charities.Working in a small agency brought me closer to the day-to-day runnings and decisions faced by a small company.

Graphic Design support for the creation of Abu Dhabi Airport Gift Shop. I created identity concepts for the His and Her's Gift Store which was applied to signage, packaging, swing tags and co-branded advertising.

Supporting the close-knit team at Billy Blue, I helped create concepts, designs and campaigns for a range of clients. The output of these projects included Annual Reports, Internal Communications and an ATL campaign for a property developer.

Graphic Design support on a range of projects including event design and branding and FMCG packaging design

After setting my final project at university, Fitch awarded me with an internship which became a full time roll as a Junior Designer. Here I gained valuable exposure to working on large accounts within a team to deliver projects for the BBC, BP, Nissan and many more. I quickly progressed to a Middleweight Designer before leaving for Australia and a year of freelancing.