Adrian Robertson Email & Phone Number

Huddersfield, England, United Kingdom

Leeds, England, United Kingdom

Leading strategic packaging design transformation at ASDA, specialising in brand evolution and stakeholder management. Recruited specifically to spearhead the critical Walmart-to-ASDA brand transition project, overseeing the comprehensive redesign of private brand portfolios.Key Responsibilities & Achievements:• Leading the Walmart exit strategy, successfully transforming product ranges to ASDA branded packaging• Directing creative strategy and agency partnerships for packaging design across multiple categories• Managing complex stakeholder relationships with Trading, Planning, Technical teams and external partners• Driving brand innovation while maintaining consistency across extensive product portfoliosStakeholder Engagement:• Internal: Trading, Planning, Technical, Structural Packaging teams• External: Design agencies, Print suppliers, Brand partners

Leeds, England, United Kingdom

Leeds, United Kingdom

Strategic Leader & Innovation Specialist in Creative ProductionPioneered and implemented a global end-to-end production workflow system, revolutionising operational efficiency through agile methodologies. Driving digital transformation in retail creative production while maintaining technical excellence across Python, XML, and AppleScript.Key Achievements:• Developed and deployed an AI-driven automation system that streamlined artwork production, significantly reducing operational costs and manual processes• Architected comprehensive workflow solutions incorporating 3D modeling automation, approval systems, and intelligent text processing• Led digital innovation initiatives through active participation in industry events and technology forumsTechnical expertise spans automated workflow design, 3D modeling, digital asset management, and production systems integration. Consistently monitoring industry trends and emerging technologies to maintain competitive advantage and drive business growth.

Leeds, United Kingdom

• Managed 3000+ jobs for major accounts like Asda, Tesco, and Sainsburys, ensuring quality and efficiency.• Oversaw day-to-day production in the artwork studio, including project management and liaising with suppliers and printers.• Established digital QC process, provided technical support, and managed quality across studios in the UK and Asia.

Leeds, United Kingdom

• Led a team of artworkers, quality control, and client service representatives at SGK, overseeing packaging product range and reprographics.• Developed team members, monitored internal and external KPIs, and represented accounts technically for Schawk.• Reduced production lead times by 60% and built strong partnerships with European printers and design agencies.

Belgium, Leeds, Manchester

• Integrated Esko workflows across European sites, ensuring consistent artwork build and training 25+ operators on Esko applications.• Provided technical problem solving and print technical support to optimize operations at SGK.• Achieved seamless workflow transitions and increased efficiency in artwork production.

Oakworth, West Yorkshire, United Kingdom

• Managed Flexo and Letterpress Artwork and Repro for self-adhesive label industry, supporting studio manager and training new team members.• Provided technical support for print queries, ensuring high-quality output and client satisfaction.