Adrian Ruiz Email & Phone Number

Montreal, Quebec, Canada

• Responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns.• Build/maintain reliable performance tracking through stable and accurate marketing-generated lead attribution models.• Create/manage an efficient reporting infrastructure that provides daily insight for campaignoptimization as well as regular executive-level ROI analysis.• Develop, document, and ensure adherence to team standard operating… Show more • Responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns.• Build/maintain reliable performance tracking through stable and accurate marketing-generated lead attribution models.• Create/manage an efficient reporting infrastructure that provides daily insight for campaignoptimization as well as regular executive-level ROI analysis.• Develop, document, and ensure adherence to team standard operating procedures (SOPs)in collaboration with the Digital Marketing Director.• Organize and manage the team’s digital assets.• Collaborate with department members to ensure all current and future digitalassets/campaigns/initiatives are properly accounted for in all performance reporting. Show less

Alberta, Canada

Specialized in Keap Max Classic (CRM) for Small Business, responsible for digital marketing, social media, marketing automation, CMS platforms, content creation, UX, ad paid campaigns, and SEO.Achievements: Increased client budget by 50% due to successful campaign results. Became the key point of contact for the agency's most important client within 11 months of employment by driving successful results through email marketing and social media campaigns.

Mexico City Area, Mexico

Collaborated closely with sales stakeholders to align marketing strategies and resources for increased awareness and demand generation through digital campaigns in social, search, and web platforms.Analyzed campaign performance and optimized for improved CTR, traffic, followers, and registration forms.I effectively owned and managed the events calendar, demonstrating strong organizational skills. I successfully built event project plans that encompassed all necessary dependencies… Show more Collaborated closely with sales stakeholders to align marketing strategies and resources for increased awareness and demand generation through digital campaigns in social, search, and web platforms.Analyzed campaign performance and optimized for improved CTR, traffic, followers, and registration forms.I effectively owned and managed the events calendar, demonstrating strong organizational skills. I successfully built event project plans that encompassed all necessary dependencies, risks, milestones, and a RACI matrix. Throughout the process, I closely monitored the team's progress, proactively addressing challenges, escalating issues when necessary. Additionally, I prioritized lead generation efforts to ensure the success of the events.Achievements: Achieved a 30% increase in attendance at SAP NOW Event in 2020 through effective management of digital properties, social media ads, landing pages optimization, SEO/SEM, registration forms, emailing campaigns, and telemarketing. Show less

México

Specialized in CMS Websites (Wordpress) SEM, SEO, Analytics, social media campaigns, paid media, Google AdWords, and UX.Achievements: Provided SEO recommendations resulting in a 20% increase in website traffic and a 30% growth in INLAC's social media user base. Increased attendance at annual congress by 15%.

México

Developed marketing strategies, designed user experiences, monitoring SEO, SEM, and web analytics.Led cross-functional teams and conducted market analysis for pricing and promotion decisions.Identified new business opportunities through market research.Generated effective sales presentations for national sales force and optimized workflows between departments.Achievements: Generated sales over $50k USD within 3 months of launching e-commerce solution without massive media… Show more Developed marketing strategies, designed user experiences, monitoring SEO, SEM, and web analytics.Led cross-functional teams and conducted market analysis for pricing and promotion decisions.Identified new business opportunities through market research.Generated effective sales presentations for national sales force and optimized workflows between departments.Achievements: Generated sales over $50k USD within 3 months of launching e-commerce solution without massive media. Increased SMS user base in Mobile Project. Achieved a 160% increase in closing deals. Show less

México

Planned, implemented, and managed campaigns, coordinated with creative agencies, and handled media planning and negotiation.Managed media investment, rates, packages, and positions.Supervised a team of Media Planner Executives.Achievements: Successfully increased Heinz's brand investment from $1M to $20M through effective management and results.

México

Managed media investment for assigned brands (Banorte/Fuji Film/Mexicana).Developed demand-generating campaigns and implemented new marketing strategies. Achievements: Received a promotion within 6 months. Maintained Fuji as a client after a successful sales pitch.

Master Of Internet Business, Negocios

Diplomado, Estrategias Para La Planeación Y Contratación De Medios En México

Diplomado Especialidad En Comunicación Y Publicidad, Marketing

Licenciatura En Mercadotecnia, Comunicación Y Publicidad

Education record