Adrian S. Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Owned and implemented Hubspot as a new marketing automation tool/central source of truth to replace Autopilot and integrate with Salesforce CRM and Intercom- Strategized with the Product/Lifecycle Marketing team and solely built all communication journeys in the Marketing Automation tools- Maintained and worked with the Business Technology team to ensure the syncs powering the fields used in our marketing automation journeys were reliable - Collaborated with the Demand Generation and Business Technology team so that top, middle, and bottom-funnel events are synced to our ad platforms (i.e. Google, Bing, and Facebook Ads) and our mobile measure platform (i.e. AppsFlyer)

Toronto, Canada Area

- Developed an SDR Lead Scoring Model that prioritizes all incoming trials/leads on a 5-point scale. After implementation, the lead-to-opp rate increased by 30%- Changed the 1st touch attribution model to take into account offline channels, online channels, and additional lead sources/ All forecasting is now based on this model - Coached all incoming Business Operations Managers/Analysts since June 2019, at a time when analytics resources was limited to two people

Toronto, Canada Area

- Developed a customer lifetime value model that predicts the lifetime revenue of an Online Grocery, Joe Fresh, and Beauty Boutique customer- Piloted a new operational process for first-time customers of the Online Grocery service, which saw a 9% increase on NPS for the test store versus the control- Generated segmented customer lists for internal e-commerce marketing teams for marketing campaigns using first-party offline and online data- Provided post-campaign analysis on past marketing campaigns and provided recommendations on the creation of future marketing campaigns and vouchers- Led a team of co-op students each semester, guiding them to create analyses on the effectiveness of the paid media channels

Toronto, Canada Area

- Completed end-to-end projects to enhance the process flow for receiving and back-end operations- Monitored weekly store inventory replenishment metrics based on urgency of replenishment and percent completion of replenishment for all articles for each store in Canada- Worked with Learning team to deliver and ensure proper training and communication is delivered to stores- Prepared monthly inventory counts to determine store inventory accuracy, prioritizing high sales/risk articles

Toronto, Canada Area

- Maintained supply chain & order fulfillment analytics for 3 businesses (Click & Collect, Joe Fresh, and Beauty Boutique)- Generated and monitored weekly, monthly, and quarterly reporting dashboards for all 3 businesses to ensure operational targets are met. - Implemented a weekly order forecast and productivity report in order to improve labour planning at Click & Collect stores- Liaised with the Joe Fresh & Beauty Boutique merchant and distribution centre teams to ensure new product was available for product launches, timely shipment of orders, and resolution of order issues.- Collaborated with the department store team and the product engineering team in the piloting of new process improvement initiatives at Click & Collect stores

Ottawa, Canada Area

- Quality evaluation for the distribution of revenue by method of sale for the Annual Retail Trade and Annual Retail Non-Store surveys- Use of the agency's tools and historical reports to validate revisions made to in-store and e-commerce sales for both surveys- Created two reports to locate potential reporting errors for the e-commerce sales of both surveys

Waterloo, On

- Instructed two weekly office hours where students can ask questions pertaining to their Intermediate Microeconomics course- Proctored multiple midterms and exams - Marked midterms and exam for the 2nd year course sequence of Intermediate Microeconomics

Master'S Degree - Co-Op, Economics, 82.5/100

Digital Marketing - Professional, Marketing

Honours B. Sc.., Human Biology / Economics Double Major, 3.64/4.00