Adrian is the Executive Vice President - Head of Content & Distribution at LaLiga North America & Relevent Sports Group, based in New York City. In this role, he manages the entire North American content strategy, including content creation, programming, original content, and distribution across the U.S, Mexico and Canadian market in both Spanish and English. Adrian was previously the Vice President, Editor in Chief of Digital Sports at Univision Deportes (TUDN) where he managed the editorial offices in Miami, Mexico City, and Bogota, among other locations throughout the United States where there was a robust Latin American community. Before that, he served as the Vice President of Digital Analytics and Research in Univision and Televisa, building his expertise on the content consumption habits of U.S.-Hispanics in North America. His knowledge in this area has been complemented by courses in computation and journalism at Northwestern and Stanford University.Additionally, as an entrepreneur, Adrian founded ASEGNOR Consulting, a consulting company specialized in media training, which has worked with Grupo Zeta, Grupo Heraldo, Grupo La Prensa de Panamá, Heraldo de Barranquilla amidst other Spanish and international media clients. He started his career with Vocento, and Grupo Prisa, where he was responsible for Prisacom’s marketing research, the Director of Web Analytics and insights for Spanish media outlet, El PAÍS and Director of Market Intelligence and Breaking News for EL PAÍS, AS, Cinco Días. Adrian served as Chief Digital Officer of the sports media of AS in his final three years at Prisa. In these years he worked closely with the editorial offices of EL PAIS, AS, and Vocento. Adrian Segovia has a Masters of Management of Corporate Communications from IESE, a program where he now serves a professor of digital strategy. Additionally, Adrian has a journalism license from Universidad de Navarra, and has completed doctorate courses in business at Universidad Complutense de Madrid.