• Develop and execute an annual marketing strategy, including promotional plans and budget allocation.• Develop and launch new products• Establish a comprehensive brand platform, including the creation of Brand and Visual Identity Guidelines• Develop integrated communication campaigns, encompassing TV spots, OOH, and digital advertising• Analyze numerical data and derive actionable insights• Set strategic objectives and track key performance results

• Launch and oversee marketing campaigns for Retail Segment;• Accountable for marketing KPIs for the tribe to achieve long term goals;• Optimize campaigns and marketing efforts within the teams;• Identify target segmentations and defines product positioning.

• Plan tailored promo campaigns• Address opportunities to extend draft beer zones in retail.

• Develop the annual shopper calendar and budget in collaboration with Brand and Trade teams.• Oversee the management of the BTL brand budget.• Lead the coordination of new product launches, ensuring effective management of all stakeholders involved.• Conduct comprehensive analysis of brand performance, including sales and market share, coupled with market insights to identify and leverage potential opportunities.

• Plan ATL activity of brands through all the channels (TV, Digital, OOH, Radio)• Monitor brand performances & ensure all KPI's reach