- Part of founding team of clickTRUE Pte Ltd as a spin-off company from SPH Magazines and Hardware Zone Pte Ltd. Spearheaded the company's accreditation as a Google Analytics Authorised Consultant. Now focused on expanding the local and regional Online Marketing Services operations. A regular speaker in the regional circuit, advocating Online Advertising in particular Search Engine Marketing / Optimisation and Web Analytics. - Started the Search Engine Marketing (SEM) division in a media firm (Hardware Zone Pte Ltd), handling both the sales, marketing and account management aspects. Worked closely with Google Singapore, Yahoo South East Asia and media agencies to increase the capabilities of the division. - Policy Officer with the Infocomm Development Authority of Singapore specialising in modeling technical and business feasibility of telecommunication projects in the country as well as engaging and liaising with foreign counterparts on policy issues at the regional level.- Telecommunications Engineer at Keppel Corporation with expertise on project management, handling tendering processes and dimensioning of regional projects.Specialties: Search Engine Marketing, Search Engine Optimisation, Web Analytics, Google Analytics Authorised Consultant, Certified Google AdWords Professional, Yahoo Ambassador, SEMPO Member, Advertising & Marketing, Product Management, Project Management, Workflow conceptualisation, Policy Making, Government Liaison