We help organisations understand and track the fundamentals of their culture to help them drive real change.Services include:- Mergers & Acquisition- Diversity, Equity & Inclusion- Employee Wellbeing & Engagement- Start ups & Scale ups- Digital Transformation- Sustainability- PurposeClients include: The FA, BNP Paribus, World Bank, Network Rail, Smith & Williamson, Tilney Investments, Clarion Housing, WPP, Dentsu Ageis & Encore Capital GroupEmail grow@brandswithvalues.com for a DEMO

Aimed at action orientated organisations and brave leadership focused on improving representation from attraction, selection, onboarding & retention to Board level

Reporting to the Brand and Marketing Director, leading a Pan European team of 20 with £M budget responsibility•Led the global repositioning of the brand, including establishing new company values and a refreshed commercially driven visual identity offering a cost saving of 1M•Activated the inaugural pan European campaign “Stories Are Waiting” Campaign deploying tv, digital platforms and social media. Including all strategic media planning and buying in our core markets.- TV coverage above target in the UK: UK coverage @ 75% vs 70% KPI- In social, average reach during campaign was 2.6m vs. typical 100k non-campaign average week- Social engagement rate 5x* vs average benchmark (*Shares, Likes, Retweets)- 78% online views* vs industry average 50% *(beyond 30seconds)•Established new station, onboard marketing & digital capability along with a reinvigorated product marketing planning process which has seen the following successes- Overall French provinces sales increased by 13% - Lyon-Provence sales increased 16% - Up grade Promo sales increased 222%- 241 Museum Redemptions increased 200%•Reinvigorated the in-house design management & consultancy team, offering newly evolved responsibilities in brand identity management including guideline education and tools across all central functions(hr, internal communications, pr and customer service development) and suppliers

• Activate Barclays’ Brand across TV, Radio, Press, Digital (Including Social Media), Brand Design, Branch Merchandising and ATM Marketing. Delivering over 70 commercially effective marketing campaigns.• Lead the brand education & creative performance management of our roster agencies and campaign delivery teams across all channels & product categories. Over 400 marketing personnel globally.• Activate Barclays’ Brand across all employee channels, including all Internal communication on & off line (including social collaboration tools & ambient branding), in order to support the following agenda’s: HR attraction, selection & onboarding, learning & development and employee engagement. • Providing leadership, strategic direction, coordination and overall management of the 2012 brand internalisation strategy including the delivery of the communication activity plan to 30,000 employees across the UK• Owned the brand Workstream for the muliti award winning Flagship Design & Concept Sore Innovation at Number 1 Piccadilly W1 – managing the reinterpretation of the brand across all new & existing customer touch points. Inspiring the refresh of a further 800 branches. • Built new colleague internal marketing capability/innovations from proof of concept to implementation across Barclays• Established a new branch marketing strategy to Retail Marketing Executive saving £20m a year

• Supported the group brand repositioning strategy, managing the delivery of new visual and verbal identity guidelines for a number of channels including direct marketing, literature, branch marketing POS, digital and advertising• Created and delivered a group wide brand positioning identity training workshops (as part of a £1.5m budget) to internalise the brand across our global footprint to Barclays employees, & creative agency suppliers• Led a customer insight driven Barclays Brand launch into India – leading the launch campaign, across TV, press, outdoor, airport advertising & gorilla Marketing including media Agency deployment• Led the brand Workstream for the product 3D design, naming, launch and support communication for Barclays Pinsentry

• Managed the delivery of all campaign activity translating the annual marketing objectives into customer insight driven acquisition, retention and cross selling based customer engagement opportunities.• Lead campaign manager supporting the development of a new premier business working with research and proposition development teams with responsibility for generating all campaign collateral & fulfillment communications. Budget 0.5m

• Managed the delivery of all campaign activity translating the annual marketing objectives into customer insight driven acquisition, retention and cross/up selling based customer engagement opportunities.• Delivered the first ever integrated through the line campaign in Business Banking- leveraging the Samuel Jackson ATL Campaign.

• Responsible for briefing agency creative teams and overseeing execution across TV, Radio Press, Outdoor, PR, Event Management, Merchandising & 3D design for Benson & Hedges

Working directly with Nestle and Unilever Clients, my role was to help respective brand managers achieve agreed objectives• Managed the delivery of several brand building campaigns for the MILO brand, including consumer promotions across TV, Radio, Press, Outdoor• Delivered the repositioning of the OMO brand, working with insight teams to build and communicate the refreshed proposition.