Adrian White Slagle Email & Phone Number

Arlington, Virginia, United States

The USO is for the people who serve. Since 1941, the USO has been the nation’s leading nonprofit organization to serve the people in the U.S. military, and their families, throughout their time in uniform. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side.

Since 1982, the ANA Nonprofit Federation has led the way in providing the professional education, peer networking, and trusted guidance that nonprofits need to advance their missions and drive sector growth.

We bring expertise and imagination together to do more.Agencies are simply a group of people bringing their experience and passions to work towards a shared purpose. At Full Hearts, we are creating such a place: an agency where committed professionals, unencumbered by bureaucracy or old rules, can come together to do their best work. We help nonprofit organizations further their missions by leveraging the expertise that comes from our years of executing fundraising programs while reimagining the ways they can make an impact.Strategy + Media + Creative + Insights // DRTV + CTV + Digital + Direct Mail

As a senior strategist and head of solutions on several key accounts at Omnicom’s premier marketing agency serving nonprofits, One & All, I was responsible for onboarding new national accounts and led the work in service of organizations with life-changing missions like Special Olympics and Make-A-Wish America with scopes of work centered around video-based, digitally-led strategies.

Norfolk, Virginia Area

Marketing and Development executive at an organization that ranks 65th in brand image out of 1.5 million charities in the US (Cone Nonprofit Power Brand 100) with a proven track record of driving double-digit percent growth in revenues and supporter base year over year. - Built innovative marketing and fundraising plans with annual revenue targets of $35 million+ in the US, representing 70% of cash income- Grew gross income an average of +15% YOY and net income +20% YOY annually since 2007- Led a team of 40 talented individuals responsible for designing and delivering excellent brand experiences with the ultimate goal of maximum lifetime value of the constituent, a strong return on investment and return on relationship- Guided our in-house agency team and external freelance partners to manage the marketing needs of 40+ country affiliates including but not limited to campaign strategy and development, event support, content creation, web design and development, creative, and video production - Managed results for key business units including: brand and content, marketing services, digital marketing, direct response marketing, data and analytics, and donor/customer experience - Developed strategies to increase presence and reach among key markets in order to support organizational growth objectives- Directed all aspects of Operation Smile’s brand and communications strategy with the goal of positioning the organization as the leading provider of safe surgery and cleft care globally- Led the global organization through a consensus-based process to generate new vision and mission statements- Worked on large scale co-branded partnerships with Johnson & Johnson, Microsoft, PepsiCo and other Fortune 500 companies - Contributed to thought leadership within the marketing and nonprofit industries both nationally and globally

Norfolk, Virginia Area

- Formulated resource investment strategy and managed the organization’s global investment portfolio - expansion of program into key global markets including Japan, U.K., Italy, Sweden, Canada, and Ireland- Directly responsible for a diverse, integrated global marketing and fundraising program that generated $30 million+ annually- Oversaw strategy and execution of all multichannel acquisition and retention programs for the general and Latinx markets in the U.S. including production of several successful and award-winning long-form shows and short-form TV spots, direct mail, email, SEM, display, telemarketing

Norfolk, Virginia Area

Continued to manage US direct marketing program growing income more than 60% for the period 2009 - 2013. Formulated resource investment strategy and managed the global fundraising investment portfolio totaling approximately $10 million – included expansion of programs into key global markets including Japan, U.K., Italy, Sweden, Canada, and Ireland.

- Responsible for researching and cultivating relationships with high net worth individual donors and prospects. - Coordination of major donor special events in major US markets including working with vendors, preparing promotional materials, securing sponsorship, and event execution.- Research and coordination of strategic partnerships, co-branding and promotional opportunities with corporations like P&G, GlaxoSmithKline, AriZona Beverage, Sephora, and Microsoft. - Preparation of contracts for cause-related marketing ventures and corporate partnerships. - Project management for response marketing and strategic business development initiatives.

Virginia Beach, Virginia

Responsible for new customer acquisition and retention of existing client base. Led brand development and marketing and communications.