Adrià Roca Lobo Email & Phone Number

Barcelona, Ct, Es

Martorell, Cataluña, España

• Worked according to established processes for the Business Development department• Worked towards continuous improvement regarding Business Development processes• Fed ERP-CRM with client information• Conducted market studies and corresponding reports• Prepared department presentations• Developed and implemented a marketing plan• Organized company marketing events• Anchored patronage initiatives• Maintained and improved department KPIs• Prepared periodic reports

Barcelona, Cataluña, España

• Collaborated with Department Management to define print material, POS displays, corporate and product advertising, and branding strategies.• Managed budgets and continuously improved MTG’s communication materials, including catalogs, flyers, ads, and displays.• Implemented actions to harmonize the brand image across various applications, ensuring consistency.• Revitalized the brand style guide, incorporating new adaptations and updates to maintain brand integrity.• Vigilantly tracked competitors’ communication and print materials to inform strategic decision-making.• Managed MTG’s Social Media Marketing (SMM) accounts and Search Engine Marketing (SEM) campaigns for optimal engagement and reach.• Forged and nurtured relationships within MTG’s media environment to enhance visibility and outreach.• Monitored and evaluated the effectiveness and impact of all communications and insertions to drive continuous improvement strategies.

Barcelona

• Achieved significant lead growth of 200% in the first semester of 2017 and an 800% increase by the end of 2017 compared to the previous year (2016) by optimizing conversion funnels and landing pages using Google Tag Manager for a B2B software company.• Strategically managed SEM campaigns across multiple platforms including AdWords, Bing Ads, and LinkedIn Ads to drive targeted traffic and conversions.• Successfully organized and hosted live events for the company, such as Jornadas VINCLE 2017, attracting 70 attendees at the C-suite level and managers. Achieved an 80% attendance rate and received an average satisfaction score of 8.5 out of 10 based on post-event surveys.• Directed and executed engaging webinars for the company utilizing GoToWebinar, effectively educating and engaging audiences.• Crafted compelling collateral materials including brochures, WordPress website and social media posts, interviews, and internal communications in both Spanish and English to enhance brand visibility and engagement.• Developed and executed content for email marketing campaigns using platforms such as Constant Contact and MailChimp, driving customer engagement and retention.• Demonstrated expertise in budgeting and estimating digital marketing proposals, ensuring comprehensive strategies aligned with company objectives and resources.

Barcelona, Cataluña, España

• Managed diverse SEM campaigns across multiple platforms including AdWords, Bing Ads, LinkedIn, Instagram, and other Social Networks, employing CPL, CPM, and CPC bidding strategies across various budget tiers.• Crafted and executed impactful email marketing campaigns utilizing MailChimp and Mailrelay, leveraging segmentation and personalized content to enhance engagement and conversion rates.• Conducted in-depth analysis of digital projects, including websites, e-commerce platforms, and landing pages, implementing strategic optimizations to streamline conversion funnels and drive measurable results.• Demonstrated proficiency in budgeting and forecasting for comprehensive digital marketing proposals, aligning strategies with company objectives and resources.• Directed executive-level account management and planning initiatives, devising insightful strategies to enhance company visibility and brand awareness.• Generated compelling content for the company's blog, optimizing SEO through both On-Page and Off-Page actions to improve search engine rankings and drive organic traffic.• Provided WordPress user-level training for clients, facilitating content introduction and ensuring website quality control to maintain brand consistency and user experience excellence.

• Managed SEM Campaigns• Managed SMM accounts• Prepared email marketing campaigns• Implemented On Page and Off Page SEO actions• Provided WordPress user-level training for clients• Introduced content on WordPress-based websites

• Oversaw SMM accounts across diverse Social Media platforms• Generated engaging posts for the company’s blog and optimized SEO through On-Page and Off-Page strategies• Demonstrated proficiency in CMS WordPress and its integration with design and development processes

Barcelona

• Conducted specialized technical courses on Google Analytics, both internally and at educational institutions.• Revamped the syllabus to enhance course effectiveness, resulting in an average student satisfaction score of 9 out of 10 across all sessions.

• Designed clients’ briefs• Researched brand and category news and competitive materials (benchmarking)• Translated materials from Spanish to English• Assisted with any problems and requirements of the whole team when necessary

• Specialized as a Sound Board operator for a radio program tailored to the adolescent demographic.

• Covered events held in the Faculty, with articles published on www.uab.cat/comunicacio• Promoted the Official Faculty's Twitter Channel (@fccuab), achieving a remarkable 900% increase in followers within two months, surpassing one thousand followers by the end of the period• Created audiovisual materials to commemorate the Faculty's 40th anniversary• Developed and maintained blogs catering to student interests

Interned in Client Leadership, actively engaging with clients and gaining hands-on experience with tools for buying and selling proposals within the media communication field, particularly Above The Line.

Acted as the intermediary between poll takers and academic management in a university-wide survey regarding the status quo of teaching quality.

Participated as a poll taker in a university-wide survey assessing the quality of teaching.

Executive Masters In Marketing & Sales, Marketing/Marketing Management, General

A program for working executives, combining three face-to-face modules, enabling executives to share experiences with classmates.

Innovation, Technology And Entrepeneurship

Bachelor'S Degree, Advertising & Public Relations, 8,2/10

Activities and Societies: President of the Òrgan Coordinador de l'Alumnat (Students Council) · Member of the School Board · Member.