The Founder and CEO of Ecoslay, Adria, started the company with homemade products for her own naturally curly hair. She has since expanded the brand to include retailers worldwide, earning a significant following among individuals with curly and wavy hair textures. Each product is still handmade in the kitchen, using ingredients that are not only carefully chosen but also thoroughly explained—eschewing labs, factories, and warehouses. In a recent partnership with the Truly Living Well Center for Agriculture, Ecoslay has set an ambitious goal: to cultivate 50% of the growable ingredients used in Ecoslay's products and those of Ecobator, their incubator initiative, by the end of 2024.The Ecoslay Foundation, aligned with the core values of Ecoslay, is dedicated to reducing homelessness and food waste in the Atlanta community, pursuing these objectives with vigor.