Adriel Johnson Email & Phone Number

Salt Lake City, Ut, Us

Pleasant Grove, Ut, Us

Facilitating creative for our agency’s ad buying, email, ppc and seo teams. In today’s digital landscape, creative is the biggest lever to driving growth.

Pleasant Grove, Ut, Us

- Managed over 40 enterprise and mid-market client's paid social efforts in the industries of fashion, fitness, tech, nutrition, non-profit, infant apparel, and B2B (lead generation). - Over 3 million dollars of managed spend

Pleasant Grove, Ut, Us

I train marketing consultants at Disruptive Advertising on how to run Snapchat, TikTok, Pinterest, and Facebook campaigns. I’ve consulted/run over 100 client accounts on social media buying. I’m currently consulting over 30+ businesses to grow their revenue through TikTok media buying strategies as well. Over 20 million in managed ad spend. I've trained over 20 ad buyers on TikTok ad buying strategies as well as over 15 individuals on editing specific to TikTok ads. I also pioneered and established my agency's relationship with third-party data and post-purchase survey companies.

Pleasant Grove, Ut, Us

My love for event planning and the outdoors led me to create three outdoor adventure groups on social media (two in Utah and one in Seattle). Through these groups, I created a networking group for over 1000+ outdoor adventure enthusiasts. On a monthly basis, I organize and coordinate the logistics for complex trips such as rappelling climbing, backpacking, and scuba diving. Overall I have organized more than 50 outdoor adventure and social events for these three groups.

Paid Social/PPC• Managed a budget of 600k over 7 months for several paid social channels• Spearheaded Instagram specific campaigns and IdealFit’s PPC launch in Japan• Improved lead generation by 40% by capitalizing on video ads and influencer marketingEmail Marketing• Directed email marketing strategy and email content creation for IdealRaw• Increased revenue by 50% month on month• Spearheaded Facebook Messenger Bot campaigns including content creation (Manychat)• Created biweekly analytical reports of revenue by channel for several brands using SQL/GA

As the organizer of the 2nd Utah Hammock Festival I organized the largest gathering of hammockers in the U.S. on Sept 7th and 8th. Selling over 300 tickets, the event was a two day overnight camp out that was sponsored by brands like Spikeball, The Quarry, Out N Back, Hobo Hammocks, Equip Hammocks, Grand Trunk Hammocks, Multimok Hammocks, and Bear Butt Hammoks. The event also included a outdoor concert featuring three folk/indie bands such as Brother and Local Sports team. My role included managing the event, delegating responsibilities and coordinating the efforts of our co-organizers, managing marketing spend on Facebook and Instagram, and securing sponsors for the event.

Provo, Ut, Us

As a program coordinator I directed all of the logistics for 20 Japanese high school students and 2 of the instructors that came for the Aichi Program. As a coordinator, I made an impact by proactively nurturing important relationships that were critical in renewing the program for 2017. Beyond coordinating logistics, I provided Japanese translation and created innovative marketing content for promotional purposes.

My role as a research and teaching assistant made a significant impact on the work of my two business professors. My most recent project included drafting several chapters in the BYU international business textbook such as marketing, finance, and accounting. Additionally, I edited over 15 chapters and researched and wrote several case studies for the textbook. I also co-published a 65 page business report that helped Chinese companies such as Huawei, Atlas Copco, Bosch, Akzonobel, Mettler Toledo, SAP, and ZTE create work environments more conducive to reverse innovation. My work included researching and writing entire sections of the business report. I also had the opportunity to consult for MX by co-authoring an international expansion plan to enter Brazil, Australia, and Japan.

Along with a colleague, I pioneered the first ever Utah Summer Hammock Festival. As the event organizer I oversaw all of the logistics which included acquiring a venue, negotiating partnership agreements with CLAS Ropes and a marketing company Weekend Voyagers, organizing the late night acoustic concert, and coordinating with 2 local news groups. I also helped obtain the sponsorship of 6+ local and national gear and hammock companies. In all, these efforts led to $3,300 in ticket sales and the breaking of the U.S. hammock tower record. The most incredible part? We marketed and organized the entire event with a budget just under $100.

Working as a an assistant to my canyoneering professor, I helped instruct over 40 students in highly technical maneuvers and safety protocol. I also helped coordinate two day canyoneering trips for 40 students.

At WaterBrick International I managed a team of 5 interns on a social media market expansion project. Our efforts led to a 200% increase in social media traffic for the organization.

While studying at BYU I gained proficiency in STATA/Excel analysis methods after analyzing over 10 case studies in my political statistical analysis course. For instance, as a hypothetical analyst for a law firm, I performed quantitative analysis to determine whether a lawsuit incriminating a bank for discriminatory pay against women was justified. In another case study, I determined, using quantitative data, whether a wholesale furniture retailer store committed fraud against the insurance company by overestimating the amount loss in a fire

While working at JET I protected the IP of various companies by translating 5 highly technical patent documents from Japanese to English.

Gb

Working as a sales representative and route manager, I sold $59,052 worth of new accounts utilizing advanced sales skills. In order to improve these skills, I participated in over 100+ hours of daily sales training. While working in Sacramento, I was the only sales rep out of a team of 12 that increased personal sales for 5 consecutive months.

Salt Lake City, Ut, Us

In Brazil, I organized workshops in multiple cities and instructed over 80 Brazilians in employment finding techniques. During my internship, I researched the Brazilian entrepreneurial scene by interviewing 20 Brazilian entrepreneurs (including Cotopaxi and babys.com.br founder Davis Smith) and consequently authored a 20-page research paper.

Jp

• Provided language support for employees of Miki Prune • Assisted in airport to hotel transition for all 200+ Miki Prune employees

Bachelor’S Degree, International Relations And Affairs, International Business

Education record

High School