Adrielle Anne Porte-Fernando Email & Phone Number

Metro Manila

Taguig, National Capital Region, Philippines

• Led growth strategies within the Longtail segment, overseeing 2,000+ sellers across all categories and achieving significant YoY revenue growth.
• Executed targeted ad hoc projects resulting in operational efficiency improvements, increase in traffic, sales growth and enhanced seller satisfaction.
• Developed and implemented innovative strategies to optimize seller growth & retention, contributing to overall platform expansion.
• Managed a team of 4 Virtual Key Account Managers, driving collaboration and achieving key performance metrics.
• Conducted trainings to handled VKAM groups to equip them with knowledge and skills in account management, sales and negotiation

Taguig, National Capital Region, Philippines

• Directed comprehensive growth initiatives for the pet supplies category, driving sales and market share gains through strategic account management.
• Led and worked with top GMV accounts in the execution of assortment expansion, marketing campaigns, and operational enhancements, resulting in a significant increase and growth in GMV.
• Developed and implemented tailored sales strategies, resulting in consistent sales growth and exceeding revenue targets.
• Collaborated closely with internal and external stakeholders to align business objectives and ensure seamless execution of key initiatives.

Philippines

• Led total Ecommerce Business Unit of Nespresso Philippines -- under Novateur Coffee Concepts Inc. to achieve sales targets and business unit's overall growth (managed all online channels: website, Lazada and Shopee)
• Led the successful migration of the Nespresso PH website from WooCommerce to Magento, enhancing user experience and driving conversion rates.
• Pioneered the implementation of Next Day Delivery in Metro Manila and Nespresso PH Online Exclusive Offers as key differentiator versus retail and trade channels, resulting in a substantial increase in sales and.
• Optimized search and discovery ads on Lazada and Shopee platforms, significantly increasing traffic and conversion rates.
• Managed a team of 4 handling brand dot com content, operations, customer service and marketplaces

Pasay, National Capital Region, Philippines

• Oversaw the end-to-end management of LOOK PH ecommerce platform, achieving a notable increase in online sales and customer engagement.
• Implemented UI/UX enhancements on the LOOK website, leveraging Shopify apps to improve user experience and drive conversion rates.
• Established strategic partnerships with vendors and suppliers, ensuring timely website and app developments aligned with business objectives.
• Streamlined fulfillment and delivery operations, resulting in improved on-time delivery performance and customer satisfaction.
• Worked closely with store operations team to ensure Omnichannel (O+O) initiatives are crafted and executed to give seamless customer shopping experience
• Managed team of 3 handling website content, customer service and brand's end to end fulfillment

Pasig City Philippines

• shirt.ly is a print-on-demand e-Commerce platform that helps create and launch merch for Philippine-based artists, influencers, content creators and communities
• Pioneered the development of end-to-end ecommerce workflows, optimizing processes from order placement to fulfillment, leading to a streamlined and efficient operation.
• Launched SLX (shirt.ly express) in-house logistics team, dramatically improving delivery efficiency and cash flow management.
• Implemented cost-saving initiatives such as opening a mini-warehouse in Laguna, optimizing delivery lead times and COD remittance.
• Developed printer partner program - outsourcing production and packing of orders to different vendors while scaling to ensure CAPEX and overhead costs are managed based on sales volume
• Directed a team of 12, fostering a culture of innovation, collaboration, and excellence in ecommerce operations.

Bonifacio Global City Philippines

• Managed the end-to-end logistics of marketing materials, ensuring timely delivery and activation nationwide, resulting in enhanced brand visibility and consumer engagement.
• Collaborated with procurement and logistics planning teams to optimize operational capacity and streamline delivery processes.
• Conceptualized and executed strategic priorities, contributing to the successful launch of marketing campaigns and promotions.
• Played a key role in supporting Sales & Operations Planning, providing valuable insights and logistical support to drive sales objectives.
• Posses basic knowledge in SAP for processing of Purchase Requests & Goods Receipt

Bachelor Of Science (Bs), Business Management

Activities and Societies: DLSU Business Management Society, BLAZE2013 Batch Government

Education record

Activities and Societies: SHS ChoraleHigh School Academic Diploma, March 2010. Award: Loyalty Awardee, Jose Rizal Second Honors