• Led growth strategies within the Longtail segment, overseeing 2,000+ sellers across all categories and achieving significant YoY revenue growth.• Executed targeted ad hoc projects resulting in operational efficiency improvements, increase in traffic, sales growth and enhanced seller satisfaction.• Developed and implemented innovative strategies to optimize seller growth & retention, contributing to overall platform expansion.• Managed a team of 4 Virtual Key Account Managers, driving collaboration and achieving key performance metrics.• Conducted trainings to handled VKAM groups to equip them with knowledge and skills in account management, sales and negotiation

• Directed comprehensive growth initiatives for the pet supplies category, driving sales and market share gains through strategic account management.• Led and worked with top GMV accounts in the execution of assortment expansion, marketing campaigns, and operational enhancements, resulting in a significant increase and growth in GMV.• Developed and implemented tailored sales strategies, resulting in consistent sales growth and exceeding revenue targets.• Collaborated closely with internal and external stakeholders to align business objectives and ensure seamless execution of key initiatives.

• Led total Ecommerce Business Unit of Nespresso Philippines -- under Novateur Coffee Concepts Inc. to achieve sales targets and business unit's overall growth (managed all online channels: website, Lazada and Shopee)• Led the successful migration of the Nespresso PH website from WooCommerce to Magento, enhancing user experience and driving conversion rates.• Pioneered the implementation of Next Day Delivery in Metro Manila and Nespresso PH Online Exclusive Offers as key differentiator versus retail and trade channels, resulting in a substantial increase in sales and customer satisfaction• Optimized search and discovery ads on Lazada and Shopee platforms, significantly increasing traffic and conversion rates.• Managed a team of 4 handling brand dot com content, operations, customer service and marketplaces

• Oversaw the end-to-end management of LOOK PH ecommerce platform, achieving a notable increase in online sales and customer engagement.• Implemented UI/UX enhancements on the LOOK website, leveraging Shopify apps to improve user experience and drive conversion rates.• Established strategic partnerships with vendors and suppliers, ensuring timely website and app developments aligned with business objectives.• Streamlined fulfillment and delivery operations, resulting in improved on-time delivery performance and customer satisfaction.• Worked closely with store operations team to ensure Omnichannel (O+O) initiatives are crafted and executed to give seamless customer shopping experience• Managed team of 3 handling website content, customer service and brand's end to end fulfillment

shirt.ly is a print-on-demand e-Commerce platform that helps create and launch merch for Philippine-based artists, influencers, content creators and communities• Pioneered the development of end-to-end ecommerce workflows, optimizing processes from order placement to fulfillment, leading to a streamlined and efficient operation.• Launched SLX (shirt.ly express) in-house logistics team, dramatically improving delivery efficiency and cash flow management.• Implemented cost-saving initiatives such as opening a mini-warehouse in Laguna, optimizing delivery lead times and COD remittance.• Developed printer partner program - outsourcing production and packing of orders to different vendors while scaling to ensure CAPEX and overhead costs are managed based on sales volume• Directed a team of 12, fostering a culture of innovation, collaboration, and excellence in ecommerce operations.• Business closed during the pandemic

• Managed the end-to-end logistics of marketing materials, ensuring timely delivery and activation nationwide, resulting in enhanced brand visibility and consumer engagement.• Collaborated with procurement and logistics planning teams to optimize operational capacity and streamline delivery processes.• Conceptualized and executed strategic priorities, contributing to the successful launch of marketing campaigns and promotions.• Played a key role in supporting Sales & Operations Planning, providing valuable insights and logistical support to drive sales objectives.• Posses basic knowledge in SAP for processing of Purchase Requests & Goods Receipt