Adrien Guidicelli Email & Phone Number

Paris, Fr

Paris

As part of the Global Communications Strategic Operations team, I provide expertise and tools to strengthen collaboration between all Adevinta Communications teams. My role focuses on streamlining processes, facilitating effective teamwork and continuously improving the global Communications function. My key mission is to build, support, and unite teams through structuring projects such as the launch of the Adevinta Comms Community Hub platform, steering the Centralised Tools System Management project, contributing to the One Comms unification, and leading the GenAI for Comms project.

Paris

Manager of a team of two, with a role focused on informing, aligning and engaging internal teams.My mission was to optimise the effectiveness of internal communications by offering a personalised experience to each target. To achieve this, I set up an automated internal CRM system, enabling targeted and relevant emailings, with a 33% increase in the overall open rate.In a complex internal and external context, I also contributed to the closeness and cohesion between the teams. In particular, I designed and deployed "leboncoin interne", a centralised platform with a dedicated graphic/editorial charter, guaranteeing consistent internal communication.Finally, I encouraged employee commitment by embodying the company's raison d'être and values on a daily basis. For example, I actively sponsored the "Women in Digital" and "Mission Handicap" strategic projects to promote diversity. I also successfully organised 3 major annual events to bring together the company's 1,500 employees.

Paris

My main tasks were to define and implement the Group's internal communications strategy, create and optimise tools and media, design campaigns to raise awareness of cross-functional projects (CSR, HR, external communications and mergers and acquisitions), and support speaking engagements with the aim of uniting teams.For example, I oversaw the redesign of the intranet, which has resulted in coherent, personalised communication and a 54% increase in the number of daily visitors. I also launched the in-house Gazette, which has maintained links and ensured effective information sharing, with a 98% satisfaction rate. The drafting of the Culture Book that I led formalised and spread the company's values, facilitating integration to the point where 100% of new employees would recommend the on-boarding experience.

Boulogne-Billancourt, Île-De-France, France

I have carried out several major projects as part of the management of editorial projects and relationship marketing campaigns. In content marketing, I defined the content strategy, drew up editorial schedules and produced content while ensuring its consistency, attractiveness and fluidity using CMS tools. The launch of a new platform helped to support visitor acquisition and retention, resulting in a 130% increase in free traffic. In relationship marketing, I defined, steered and optimised multi-channel campaigns, redesigned and managed email alerting as a traffic driver, and developed an M-CRM. Redefining the trigger marketing scenarios also helped to develop the audience and encourage conversion, with increases of 18% in the open rate and 6% in the click rate.Finally, in terms of SEO, I carried out a sector watch, set up external linking partnerships and ensured that the various content media were interlinked.

Paris

I orchestrated external and internal communications through a number of key actions, including : A complete rebranding aimed at developing brand awareness was deployed with 3 months of TV, press and poster presence supported by a budget of €5M. In press relations, I rolled out a roadmap, carried out research, drafted press releases and prepared spokespeople. The 8 monthly press releases helped to establish the brand's expertise, generating a 120% increase in media coverage. The organisation of events also strengthened the commitment of stakeholders such as customers, partners and users. In digital marketing, I managed B2B/B2C email campaigns, negotiated content partnerships, created and updated websites with SEO content, and managed display campaigns. For social media, I defined the acquisition and brand awareness strategy, led communities and trained managers. For internal communications, I created a new brand platform, a blog to encourage team spirit, and organised events to bring people together.

Sévres

I deployed the annoncesjaunes.fr brand on social networks by defining a presence strategy, animating communities and running visibility campaigns. I also set up visibility partnerships with key players to boost awareness. Lastly, I supported the brand's events activities, from design to on-site organisation.

Montpellier, Occitanie, France

Audit and recommendations on B2B social media issues

Montpellier, Occitanie, France

Putting properties up for rent in a student residence (sales prospecting, visits, preparation and review of applications, inspection of premises, etc.).Event communication: organisation of open days, development of partnerships with local schools, street marketing, etc.

Béziers, Occitanie, France

Carrying out qualitative research for the Fruit & Vegetables department of the Auchan hypermarket in Béziers and producing recommendations.

Avignon, Provence-Alpes-Côte D’Azur, France

Direct marketing: setting up mailing and phoning campaigns aimed at B2B customers.Preparing appointments and putting together files.Carrying out banking transactions at the branch reception desk.

Master Digital Marketing, Marketing

Degree In Technical Sales Management, Management

Degree In Marketing Techniques, General Sales, Merchandising And Related Marketing Activities