• Implementing 360 campaigns for international food & beverage clients

• Developing strategy, comms assets and activation plan for the launch of new Lucky Strike range extension• Developing strategy, comms assets and activation plan for New Generation Product category and Tobacco Heating Product 'glo'• Producing business-case videos and presentations for stakeholder conferences and group awards

• Driving market-specific pack design and communication initiatives for Cutter Choice, Rothmans, Pall Mall (UK, Hungary, Rep. Czech).• Constructing with the strategic planning the new messaging platforms to reposition rebranded products.• Driving the development of the new Dunhill global default packaging designs & artworks for all ranges.• Developing market-specific packaging adaptations with regard to local regulations and specificities for all the markets across the world.• Liaising with local agencies and coordinating the implementation of global campaigns across all European markets.• Guiding and advising local agencies on brands (Lucky Strike, Pall Mall, Rothmans, Cutters Choice, Javaanse Jongens and Ajja) deployment across ATL, BTL (B2C and trade), retail, HoReCa and event channels.• Creating brand content for Other Tobacco Products based on Factory-Made Cigarettes brand standards.• Driving the OTP packaging design initiative for the 2016 Tobacco Product Directive compliance.• Leading the creation of new TPD-compliant pack standards for Lucky Strike, Pall Mall, Rothmans and Javaanse Jongens OTP packaging.• Putting together case studies, creative & competitive reviews.

• Adapted international brand toolkits to Swiss market needs in coordination with Regional and Global teams.• Managed brand and Trade campaigns TTL from project brief through to completion.• Developed brand activation mechanism and Horeca concepts.

Account manager working on traditional campaigns for Kiri (Bel), Häagen-Dazs and P&G (Pampers, Head&Shoulders, Fixodent).• Collaborated with the strategic planning to develop research initiatives for Häagen-Dazs.• Participated to the development of Kiri’s marketing strategy.• Managed the production of my first TVC from beginning to end.• In charge of the P&G account implementing Pampers, Head&Shoulders and Fixodent print & TVC campaigns.

Account executive working on integrated campaigns for prestigious brands such as IKEA, Saab, Flip Video (Cisco) and Lierac. Campaigns often mixed traditional advertising, digital and CRM.• In charge of organizing and launching photo/video contests through Facebook, as well as supervising community management of dedicated Facebook pages or tabs.• Managed heavy online campaigns involving classic/dynamic/video banners and web page customizations. Launched an advergame on a dedicated minisite.• Oversaw film adaptations – editing and voice-over – for English films into French (Saab).• Handled print campaigns from brief to publication.• Carried out mailing and e-mailing campaigns with extra-short deadlines on a regular basis.• Wrote strategic recommendations as part of a project competition.

Assistant account executive overseeing day-to-day running of clients' campaigns for Martell, Mumm, H.Stern.• Liaising with the other agencies inside the network to coordinate global campaigns.• Stayed abreast of the work progress of ongoing projects across the network and couched a weekly status report.• Wrote creative briefs for print ads, briefed creative teams, presented work to clients, wrote down feedback, debriefed creative teams, and on until client validation.• Assisted in the overseeing of the production of the 1:40min film for “L’Or de Jean Martell”.• Supervised the evolution of the Martell graphic guidelines, made competitive reviews and translation work.

Analyzing target audiences, studying campaigns’ effectiveness, making strategic recommendations and keeping abreast of media developments