Adriene Bueno

Adriene Bueno Email and Phone Number

Co-Founder and Chief Growth Officer (CGO) @ Arena
San Francisco, CA, US
Adriene Bueno's Location
New York, New York, United States, United States
Adriene Bueno's Contact Details
About Adriene Bueno

Hi there! I’ve been working in sports, media and entertainment for the past 12 years building brands, marketing strategies, communities, and talent relationships at companies including LinkedIn, NBA, Electronic Arts (EA), and now as a content creator and Co-Founder & Chief Growth Officer at Arena.*****Job Seekers and Employers, sign up for Arena here: www.arenatalent.comTikTok: https://www.tiktok.com/@adrienebueno_For 1:1 career coaching sessions with me, you can book a 15min. - 60min. video call here: https://intro.co/AdrieneBuenoFor brand partnerships, paid speaking engagements, or other inquiries: hello@adrienebueno.com*****Past Experience: 12+ years of experience at companies including LinkedIn, NBA, LA Clippers, Adidas, Electronic Arts (EA), FOX Sports, UCLA Athletics, PAC-12 Network, IMAX and more across Athlete & Sports Creators, Community Management, Community Relations, Partnerships, Marketing, Content, Public Relations, Communications, Player Programs, Athlete Recruiting, Ticket Sales, Fan Relations, and Events.*****Over the next 10 years employment in sports, media and entertainment occupations is projected to grow faster than the average of ALL occupations!But the current solutions are NOT working to properly serve the unique needs that job seekers and employers have in this industry. After gaining 25+ years of collective experience getting hired, working in the industry, and helping other get hired in sports, media and entertainment my co-founders and I knew something had to change.That’s why at Arena, we’re building a talent intelligence platform powered by AI, built for today’s workforce in sports, media and entertainment prioritizing transparency, equity and personalized insights for companies and job seekers in the hiring process.We’re still in the process of building Arena and I’m focusing on our marketing, business development, community and growth efforts so if you want to learn more, please follow me, our company page at Arena (Sports, Media & Entertainment Careers), and join Arena here at www.arenatalent.com*****Recognized in:Sports Business Journal New Voices Under 30 Hashtag Sports Creators of ColorHispanic Executive Latinos in Sports

Adriene Bueno's Current Company Details
Arena

Arena

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Co-Founder and Chief Growth Officer (CGO)
San Francisco, CA, US
Website:
arenatalent.com
Employees:
31
Adriene Bueno Work Experience Details
  • Arena
    Co-Founder And Chief Growth Officer (Cgo)
    Arena
    San Francisco, Ca, Us
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  • Arena (Sports, Media & Entertainment Careers)
    Co-Founder & Chief Growth Officer (Cgo)
    Arena (Sports, Media & Entertainment Careers) Apr 2024 - Present
    • Join the top companies in sports, media and entertainment: www.arenatalent.com.• As a pre-seed startup, Arena is a talent intelligence platform that connects employers to top talent in sports, media and entertainment by prioritizing transparency and equity in the hiring process using AI-powered tools.• Arena's mission is to create equitable career opportunities for professionals pursuing careers in sports, media, and entertainment.---• Responsible for driving the company's growth strategy, identifying new business opportunities, and overseeing the planning, development, and execution of the company’s marketing and advertising initiatives.• Focused on Growth Strategy, Business Development, Partnerships, Marketing & Content, Public Relations, Communications, Customer Experience, Product Marketing, Events
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  • Linkedin
    Senior Community Manager - Executives, Sports & Entertainment
    Linkedin Sep 2022 - Apr 2024
    Sunnyvale, Ca, Us
    •Strategized with sports and entertainment leaders, Fortune 500 executives at companies (including Disney, Lululemon, Slack, Shopify) and their teams on growing on LinkedIn from scratch to achieve their goals growing their professional audience, securing partnerships, generate business, brand visibility and beyond.• Helped 100s of professional and college athletes and legends develop their professional brand strategy on LinkedIn including: Stephen Curry, Serena Williams, Terry Crews, Kevin Durant, Odell Beckham Jr., Chris Paul, Sloane Stephens, Kareem Abdul Jabbar, Cam Newton, Kelvin Beachum Jr., Robert Griffin, Tim Tebow, Alex Rodriguez, Angela Ruggiero, and more.• Hosted LinkedIn workshops on personal branding, thought leadership, storytelling, networking, and content creation for the NFL, Golden State Warriors, New York Giants, Baltimore Ravens, University of Florida Gators Football team, PARTIY, and more.• Managed strategic relationships with brands, agencies, and publishers including CAA, Wasserman, Octagon, Excel, Front Office Sports, Boardroom, Sports Innovation Lab, Overtime, and more.
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  • Linkedin
    Creator Manager - Sports & Entertainment
    Linkedin Sep 2021 - Sep 2022
    Sunnyvale, Ca, Us
    • Manage sports & entertainment creators on LinkedIn from athletes (pro, retired, collegiate), actors, media personalities, talent, player personnel (coaches, agents, managers) to content creators, business professionals (C-Suite, entrepreneurs, social media managers) and more.• Share LinkedIn best practices, creator feature opportunities, content strategy, product updates, storytelling, etc.
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  • Baller Careers
    Career Coach & Founder
    Baller Careers Jan 2018 - Apr 2024
    Online, Us
    • Help business professionals land job offers in sports and entertainment - now working at organizations such as the NBA, NWSL, NHL, CAA, LA Rams, NY Jets, Minnesota Timberwolves, Bleacher Report, Adobe, and beyond.• Coach clients making career changes with job search strategies, career storytelling, and unlocking the 'hidden job market' through networking with decision-makers
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  • Hashtag Sports
    Marketing Manager
    Hashtag Sports Sep 2020 - Sep 2021
    New York, Us
    • Oversaw marketing for lead generation and community engagement across all platforms for key programs for events, partners, sponsors, award-winners, and attendee audience• Led content strategy and activation across all owned channels including website, email, and social media platforms including LinkedIn, Twitter, and Instagram• Developed new processes for organizational marketing operations and marketing strategy
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  • Electronic Arts (Ea)
    Content Marketing & Account Management
    Electronic Arts (Ea) Sep 2019 - Sep 2020
    Redwood City, Ca, Us
    • Executed 15 global campaigns in collaboration with program owners and cross-functional/localization teams on PC and console (Xbox One/PlayStation 4) for esports and gaming titles such as Madden NFL, FIFA, NHL, Star Wars, Sims, and third-party games• Increased player engagement/retention via 30+ weekly live service beats on store sites and subscription services through executing JIRA campaign ticket requests, create target audience lists and cohort segmentations on emails, in-game push notifications, and websites• Built campaign briefs and shared recap presentations with key stakeholders, create work back schedules for project management, manage 100+ assets, track reports to measure performance success with data analysis team, UAT testing, and review functionality
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  • National Basketball Association (Nba)
    Business Development Senior Analyst
    National Basketball Association (Nba) Jan 2017 - May 2018
    New York, Ny, Us
    • Led the overall rebrand project management process for the NBA G League in partnership with Gatorade and global stakeholders across all 30 NBA teams, 27 G League teams, and 18 partners through 6 presentation roll-outs at 300% efficiency (compared to previous rebrand)• Secured $1.8M+ budget for the rebrand by providing cross-departmental budget insights when negotiating with the Finance Committee• Directed social media, website, and branded content for the league, teams, and athletes across platforms tracking KPIs, increasing followers (45K+ Facebook, 12K+ Instagram, 10K+ Twitter) and views (1M+ YouTube, 100K+ Website) within 9 months• Spearheaded the development and launch of the 1st-ever NBA G League fantasy game on mobile and web resulting in 4.5K+ users in 9 months• Owned relationships with macro-influencers and celebrities at NBA tentpole event activations (NBA All-Star Weekend, NBA Draft)• Supervised NBA G League's approval process for 100+ submissions by teams regarding court sponsor designs/logos, sponsored theme jerseys for select games, and contracts for television and radio• Received quarterly Employee Spotlight Award by upholding core company values: integrity, teamwork, respect, and innovation
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  • Ab Consulting
    Brand & Influencer Partnerships Strategist
    Ab Consulting May 2016 - Sep 2017
    • Negotiated brand partnership deals for influencers with GymShark, Eastbay, Therabody, 5 Hour Energy, Nutribullet, Art of Sport (AOS), and more driving revenue for clients and partners via partnership activations• Delivered marketing solutions increasing a NFL professional athlete's followers from 0 - 180K followers across social platforms in 12 months and generating an 18% engagement rate• Facilitated goal setting and performance management delivering 100+ presentations
  • Bda Sports Management
    Marketing & Public Relations Intern
    Bda Sports Management Sep 2016 - Dec 2016
    Walnut Creek, California, Us
    • Curated 20 premium products on behalf of NBA players Zach LaVine, Aaron Gordon, and Stanley Johnson to include in a contracted partner’s gift box collection bringing each athlete and brand personality to life through the products and content created • Executed 3 marketing ad campaigns across targeted NBA players’ personal social platforms to drive consumers to purchase products• Developed and implemented regional and national marketing, public relations, and community strategies for 67 professional NBA athletes
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  • La Clippers
    Community Relations & Player Programs Events
    La Clippers Sep 2016 - Dec 2016
    Los Angeles, California, Us
    • Produced programs contributing to the franchise's community values• Promoted donations from auctions for player memorabilia and Foundation's 50/50 raffle• Assisted at events such as Feed the Community, youth sports clinics, and Golf Classic
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  • National Basketball Association (Nba)
    Global Partnerships - International Merchandising & Branded Attractions Intern
    National Basketball Association (Nba) Jun 2016 - Aug 2016
    New York, Ny, Us
    • Researched 7 Latin American markets focusing on 30 NBA teams’ and 450 athletes’ merchandise sales to analyze data and increase revenue• Increased international product approval process efficiency by 50% through collaboration with internal partners in Legal/Intellectual Property• Collaborated with partners to develop and implement the NBA’s core values and branding efforts in international consumer markets
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  • Adidas
    Marketing Team Lead
    Adidas Aug 2015 - Jun 2016
    Herzogenaurach, Bavaria, De
    • Oversaw a team of 6 representatives to drive sales of adidas apparel at local retail partner brick-and-mortar locations and e-commerce websites• Activated and owned 12 events at regional and national sports experiences increasing product and brand awareness among college students • Produced 120 pieces of original content on social media and online to push offline purchases to consumers with special discount codes
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  • La Clippers
    Fan Relations & Ticket Sales Representative
    La Clippers Jan 2016 - Apr 2016
    Los Angeles, California, Us
    • Coordinated retention, sales, and customer service activities for ticket-holders• Utilized ticket sales database, Archtics, in the office and at games• Interacted with Season Ticket Holders and fans through in-game experiences and fun zones• Hosted exclusive fan events such as player meet and greet and kids’ clinics with coaches
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  • Ucla
    Ucla Athletics, Digital Communications Intern
    Ucla Oct 2015 - Jan 2016
    Los Angeles, Ca, Us
    • Developed digital content with Bruin Films to drive social media engagement with followers and fans by creating/editing content in real-time during games and sports events• Coordinated events with senior-level executives, coaches, student-athletes, and alumni • Implemented tactics content marketing, brand awareness, and fan engagement
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  • Imax
    Global Film Events Intern
    Imax Sep 2015 - Dec 2015
    Mississauga, Ontario, Ca
    • Planned and produced events for IMAX film screening and international employee programs• Researched partnership activations for South by Southwest 2016 (SXSW)• Developed trade updates on trending experiential marketing tactics happening business to consumer (B2C) and business to business (B2B) within the entertainment industry, and applied these tactics to IMAX domestically and internationally
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  • National Basketball Association (Nba)
    Global Content & Media Distribution Intern
    National Basketball Association (Nba) Jun 2015 - Aug 2015
    New York, Ny, Us
    • Managed schedules for NBA’s media department in the press rooms and photo shoots for players at the NBA Draft, WNBA All-Star, NBA Rookie Photoshoot, and NBA Cares events• Developed research on social media, public relations and marketing solutions for senior executives to execute for the NBA All-Star 2016 game and future NBA All-Star events (including an initial proposal of VR partnership with Oculus which came to fruition in 2018)• Created captions and archived photos of NBA, WNBA, and NBA Developmental league players for Getty, press, newsletters, and public reference • Provided media information and content for various partners, sponsors, and fans
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  • Fox Sports
    Sports Marketing & Events Intern
    Fox Sports Jan 2015 - Jun 2015
    • Provided production support creating marketing campaigns and individual promotion spots for FOX Sports, FOX Sports 1, and the NFL, MLB, NASCAR, etc.• Activated 5 special events in LA by researching local businesses and designing promotions• Prepared 15 weekly marketing newsletters and responded to mail requests• Created various graphics, as well developed and organized clips for on-air promotions
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  • Espn
    Espnu Campus Connection Correspondent
    Espn Mar 2014 - Jun 2015
    Bristol, Ct, Us
    • Created informative and compelling content for ESPNU studios, broadcasts, and website• Participated in live game broadcasts and submitted video features• Organized and lead weekly meetings and actively recruited new members• Photographed ESPNU logo at iconic spots on campus, at sporting events, and around LA
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  • Pac-12 Networks
    Game Day Operations Stage Manager
    Pac-12 Networks Sep 2013 - Dec 2014
    San Ramon, California, Us
    • Communicated directly with the producer, director, and announcers to relay information• Delivered scripts to the production team and maintain overall organization at 25+ events• Transmitted information with the timekeeper, referees, and Associate Director
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  • Ucla
    Ucla Athletics, Student-Athlete Campus Recruiter
    Ucla May 2013 - Sep 2014
    Los Angeles, Ca, Us
    • Promoted athletics department and recruited new student-athletes• Provided student-athlete recruits with one-on-one, exclusive campus tours to 50+ athletes• Assisted at 30+ campus activities, such as football games, athlete banquets, and socials• Provided clerical assistance such as writing, database computing, and researching
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  • Ucla
    Ucla Athletics, Select-A-Seat Representative
    Ucla 2013 - 2013
    Los Angeles, Ca, Us
    • Supported 3-day ticket sales event providing excellent customer service to UCLA fans• Facilitated season ticket holders behind-the-scenes in pressrooms and locker rooms• Placed 1000+ seat tags on seats throughout the Rose Bowl Stadium
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Adriene Bueno Skills

Social Media Public Speaking Event Planning Public Relations Microsoft Office Customer Service Sports Powerpoint Photography Teamwork Social Networking Sports Marketing Microsoft Word Facebook Media Relations Leadership Editing Marketing Research Community Outreach Media Production Video Production Microsoft Excel Marketing Communications Organizational Leadership Time Management Social Media Marketing Blogging Management Fundraising Storytelling Microsoft Powerpoint Project Management Project Planning Business Strategy Business Analysis Business Development Business Management Creative Problem Solving Strategic Partnerships Partner Relationship Management Organization Skills Community Management Business Operations New Business Opportunities Live Video Streaming Marketing Analytics Gaming Secondary Education Sales And Marketing Promotions

Adriene Bueno Education Details

  • Ucla
    Ucla
    Television & Digital Media

Frequently Asked Questions about Adriene Bueno

What company does Adriene Bueno work for?

Adriene Bueno works for Arena

What is Adriene Bueno's role at the current company?

Adriene Bueno's current role is Co-Founder and Chief Growth Officer (CGO).

What is Adriene Bueno's email address?

Adriene Bueno's email address is bu****@****ail.com

What is Adriene Bueno's direct phone number?

Adriene Bueno's direct phone number is +140840*****

What schools did Adriene Bueno attend?

Adriene Bueno attended Ucla.

What are some of Adriene Bueno's interests?

Adriene Bueno has interest in Social Services, Children, Civil Rights And Social Action, Environment, Poverty Alleviation, Human Rights, Arts And Culture, Health.

What skills is Adriene Bueno known for?

Adriene Bueno has skills like Social Media, Public Speaking, Event Planning, Public Relations, Microsoft Office, Customer Service, Sports, Powerpoint, Photography, Teamwork, Social Networking, Sports Marketing.

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