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👋 Hello, I'm a Growth Marketing expert living in Amsterdam. Who am I ? What can I do for you ? 👉 My Core Values & SkillsMy guiding values: Authenticity, Curiosity, Optimism, Humility, Justice, Loyalty, Respect, Kindness, Simplicity, Humor. These shape my daily interactions and leadership, aiding in achieving ambitious goals through mutual respect and loyalty at Parions Sport.Key soft skills: Teamwork, Reliability, Resilience, Patience, Empathy, Analysis, Flexibility, Pragmatism, Openness to feedback, Lifelong learning, Diligence, Ideation, Autonomy. These were essential in roles at Ouest France and while steering my startup, Lavieducoin, through innovation and growth.👉 Professional HighlightsWith proven expertise in Growth Marketing, Performance-based Client Acquisition, and Product Marketing Management, I've supported brand growth across various sectors: Gambling (BetClic and Parions Sport), Gaming (Skillstar, VirtualRegatta), Media (Ouest France, FranceTV), Social Networks (Lavieducoin), Dating, Auto... For example, at BetClic, our marketing efforts helped grow the company from 10 to over 500 employees in just a few years.👉 What I Enjoy ProfessionallyInnovative, creative companies attract me, especially those that challenge with numerical targets, value personal and professional growth, and where I can apply my coaching skills to empower teams.👉 Personal PassionSport disciplines like cycling and floorball have instilled in me valuable lessons in discipline and teamwork, directly influencing my leadership style. My venture into mental preparation coaching has further enriched my ability to manage stress and optimize performance, benefiting my work ethic and my team's dynamic.👉 Offering My ExpertiseWith a strategic vision focused on leveraging growth opportunities and a user-centric approach, my agility, and innovation, honed through varied entrepreneurial experiences, prepare me to adapt and thrive in changing markets. I aim to provide not only technical expertise as a growth marketer but also inspirational and empathetic leadership.👉 Let's ConnectKeen on exploring how we can work together ? I'd be happy to discuss how my skills and background could align with your goals. A message or note to start the conversation would be great 🙂
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Market Lead FranceLakaAmsterdam, Nh, Nl
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Growth Marketing Lead @ Parions Sport (Fdj)Fdj - La FrançAise Des Jeux Feb 2020 - PresentAmsterdam, North Holland, Netherlands⚽ Parions Sport is FDJ’s version of Toto for the Nederlandse Loterij ⚽- Team Leadership: Managing a 6-person User Acquisition team (SEO/SEA, ASA, Display, Social Ads, and Affiliates), resulting in a 4x increase in social media ads acquisition.- Affiliate Strategy: Developing and executing affiliate strategies, boosting customer acquisition by 35% through strategic partnerships.- Conversion Rate Optimization: Implementing data-driven marketing actions (A/B testing, user segmentation), leading to a 5-point increase in conversion rates.- Product Launch: Launching and managing a referral scheme program, contributing to 10% of total customer acquisition from 0%.- Collaborative Projects & Merger Coordination: Coordinating cross-functional projects and managing the integration of Zebet with “Parions Sport en ligne,” focusing on user acquisition and CRM alignment. -
Founder (Social Media / Q&A Platform)Lavieducoin Jan 2018 - Jan 2020Région De Rennes, France- Strategic Leadership & Product Launch : Directed overall company strategy, product and project management, and growth marketing initiatives.- User Growth: Successfully scaled a social media platform from 0 to 5,000 users within 3 months on a budget of less than €1,000.- Led B2B Client Acquisition: Attract clients to our SaaS platform, securing partnerships & embedding our "Questions/Answers" Community Platform.- Business Development: Securing sponsorship from Ouest France, Brittany Region, and two accelerators: Start Up Palace and NM Cube. -
Promotion Marketing DirectorOuest-France Aug 2014 - Dec 2017Rennes Area, France📰 Ouest France is the 1st French daily newspaper, Top 3 News sites in France, 23.1 million print and web readers, 645,345 newspapers sold per day 📰- Team Leadership: Managed a team of 20, increasing team productivity and achieving key performance targets.- Budget Management: Oversaw a multi-million euro budget, optimizing allocation to maximize ROI on marketing spend.- Partnerships Management: Developed and nurtured strategic alliances with Sports club/events, Cultural events, Medias... - Digital Product Development: Led the development and enhancement of digital products, including apps and websites, through user and audience acquisition strategies, propelling the media to the top 3 in audience rankings among French news sites. -
Digital Marketing MentorLa French Tech Rennes St Malo Aug 2013 - Aug 2016Marketing Support for start-ups of the "Booster" program from Rennes' FrenchTech. -
Digital Marketing Consultant / TrainerSelf Employed Apr 2011 - Jul 2014Paris- Customer Acquisition: Enhanced user acquisition for France Télévisions, Skillstar & VirtualRegatta (gaming), Aramisauto (auto agent), Pointscommuns (dating), Automodeal (group purchasing), Peopleforcinema (crowdfunding), and Youscribe (digital document sharing).- Commercial Offer Development: Developed a successful commercial offer for Wizee, a celebrity influence monetization agency, driving significant client growth.- Digital Marketing Training: Conducted digital marketing training for GDF-Suez, Precom, and L'Oréal, improving their marketing capabilities and strategies. -
Digital Marketing Manager - FranceBetclic Everest Group Feb 2007 - Mar 2011London, United Kingdom (For 3 Years) & Then Paris, France⚽ At this time, BetClic was the Sport Betting leader in France (online) ⚽- Team Leadership: Managing a 7-person User Acquisition team, driving productivity and campaign effectiveness.- Budget Management: Oversaw a multi-million euro budget, optimizing spend across various acquisition channels (SEA, Affiliation, Emailing, Partnerships, Sponsorships, e-CRM)- Strategy & Execution: Developed and implemented customer acquisition strategies, leading to 40% market share with only 20% share of voice in 2010- International Campaigns: Guided the launch of international marketing campaigns in Portugal, Spain, Italy, Poland, Greece, Germany, and the UK, expanding BetClic’s market presence. -
Advertising ManagerRadio Nova Sep 2005 - Jun 2006Paris Area, France- Responsible for cultural advertisers (labels, theaters, tour operators)- Setting up advertising partnerships and operations
Adrien Grall Education Details
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E-Marketing -
Higher School Preparatory Class, Prépa Hec -
Mental FormationCertificate Of Achievement
Frequently Asked Questions about Adrien Grall
What company does Adrien Grall work for?
Adrien Grall works for Laka
What is Adrien Grall's role at the current company?
Adrien Grall's current role is Market Lead France.
What is Adrien Grall's email address?
Adrien Grall's email address is ad****@****ail.com
What is Adrien Grall's direct phone number?
Adrien Grall's direct phone number is (029)-932*****
What schools did Adrien Grall attend?
Adrien Grall attended Kedge Business School, California State University-Chico, Higher School Preparatory Class, Prépa Hec, Mental Formation.
What are some of Adrien Grall's interests?
Adrien Grall has interest in Start Ups, Cinéma, Sport, Cyclisme, Musique, Marketing Digital.
Who are Adrien Grall's colleagues?
Adrien Grall's colleagues are Sam Rowbotham, Madison Orum, Mila Fernandez Fernandez, Mitch Babbs, Gonzalo Perez, Sesa Msg Tame Mora, Benjamin Moret.
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