Adrienne Aaron, Mba Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Founded, launched, and marketed an award-winning skincare and beauty start-up by leveraging compelling storytelling and meticulously crafting and executing a comprehensive business strategy. Featured in Vogue, Marie.
• Developed a comprehensive business framework encompassing a pro-forma financial plan, detailed growth strategies, and an impactful pitch deck for engaging potential investors.
• Successfully raised $50,000 by winning 2nd place & the Lyda Hill innovation award in SMU’s 2024 pitch competition.
• Crafted a robust Shopify storefront, driving traffic through an effective PR and marketing strategy, enhancing brand visibility and awareness, and expanding social media channels through strategic partnerships and.
• Managed end-to-end operations, including sourcing suppliers/manufacturers, designing and developing products and packaging, and establishing warehouse logistics.
• Achieved 100% sell-thru with retail partner, Stanley Korshak, securing incremental reorders and expanding brand reach.

Richardson, Texas, United States

• Achieved brand initiatives and exceeded financial goals by leading cross-functional teams with data-driven strategies, comprehensive line plans, inventory management, and thorough sales analysis.
• Developed segmented product lines and seasonal plans, aligning inventory management and coordinating with design, product, planning, and marketing teams for timely, market-driven launches.
• Created go-to-market strategies and tools with in-depth market research, competitive analysis, branded messaging, strategic pricing, and product segmentation to enhance brand positioning and ensure successful product.
• Increased revenue to $12M by optimizing product segmentation and supporting key retail partners with seasonal product requests.
• Led rebranding and sustainability initiatives, achieving 100% recyclable packaging, 85% recyclable watch materials, and cost-effective fixture redesigns, saving $50,000 annually.

Richardson, TX

• Supporting the business strategies and initiatives of the Kate Spade watch business
• Directly communicating with global brand team, regional teams and licensors
• Sample distribution for national and global needs
• All sales GTM and training tools production and facilitation
• Competitive analysis – assortment, pricing structure, trends, distribution
• Presenting monthly & quarterly business analysis to internal team and Licensor

Richardson, TX

• Led cross-functional collaboration, defined product vision and strategy, and oversaw product lifecycle and end-to-end development to deliver innovative products that meet customer needs and drive business growth.
• Increased revenue by $3M by developing a new off-price assortment, driving incremental sales growth while optimizing inventory and expanding customer reach.
• Increased product margin by 20% through executing effective pricing exercises, sourcing top manufacturers, leveraging negotiation tactics, and value-engineering watch construction and components.

Richardson, Texas

• Sample tracking and product management
• Design to value management
• Pricing negotiation with factory and material sourcing
• Managed molding/tooling budget
• Managed tech packs and margin grids
• Worked with design, brand, planning, and marketing teams to develop new product

• Facilitated seamless coordination between various departments, managed inventory, and ensured the successful execution of product launches throughout the lifecycle.
• Coordinated sample management and reorganized showroom by leading the implementation of a new product library archive.
• Report Directly to Vice President
• Manage Inventory and Product/Shipped & Received Orders
• Work with Factories on Product Development
• MOF’s, Tech Packs, Line sheets/Status Updates, Sample Library

• Intern/Receptionist
• Consultant for Bridal Gowns
• Assistant to In-House Designer
• Work and Maintain Retail Floor

Dallas/Fort Worth Area

• Worked market events as fashion assistant
• Assistant to vendors Nemt and Isharya

• Internship/Office Assistant
• Event Assistant for Neiman Marcus Conclave
• Representative at Neiman Marcus Northpark
• Trade Show Assistant for NY Market Trade Show

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science, Fashion Merchandising