Adrienne Allan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for setting brand sponsorship strategy across CBC’s programming portfolio; driver of product innovation and partnership opportunities to support sales and programming relationships. Lead development of content marketing solutions, including: media strategies, creative concepts, distribution plans, data insights and research across all channels and platforms. Oversee execution of all marketing sponsorships from pre-sale through to post-campaign analysis. Act as the principal contact for senior level clients and agencies/vendors/production.• Lead a national team to build strategic ROI-positive brand campaigns and partnerships• Develop data-driven and consumer research-based commercial media programs, creative concepts and distribution plans• Generate non-traditional revenues in excess of $10MM+ annually across all platforms and channels (including broadcast, digital, digital audio, social, XM, OTT)• Drive annual marketing plans, including quarterly and annual forecasts, business reviews and analysis

Toronto

Created CBC’s first national team entirely dedicated to streamlining the integrated marketing process. Led all sponsorship and non-traditional media requests including integrated marketing strategies and multi-platform campaigns for global brands across all consumer-centric categories. • Developed two of CBC Entertainment’s most successful integrated campaigns to date:o The first ever multi-platform campaign with CBC Music ($1MM+)o The largest in-show brand integration across four of CBC’s top programs ($1MM+)• Represented CBC at European Group of Television Advertisers (EGTA) "Best Practices & Innovation" Bootcamp in Brussels, Belgium

Cbc Toronto

Implemented brand strategy across CBC’s Entertainment portfolio; go-to-market launches, development of sales materials, driver of product innovation to increase sales and support programming relationships. • Developed customized marketing proposals generating over 10% of annual revenue target• Spearheaded over $25M in potential projects annually to fill CBC’s non-traditional (NTR) funnel• Managed and balanced hundreds of significant financial plans (ranging from $100K to $1M)

Experienced media buyer and strategic planner on highly active Consumer Packaged Goods client, overseeing health/wellness, beauty and household cleaning portfolios.• Strategically planned and bought media for highly active Fast-Moving Consumer Goods (FMCG) client, overseeing health/wellness and beauty portfolios• Maintained accurate financial billing records in excess of $30 million annually, displaying consistent portfolio growth year-over-year

Media Leadership Program, Communication And Media Studies

Strategic Leadership & Critical Thinking, Leadership & Innovation, Finance & Accounting, Marketing Concepts & Practices, Financial.

Advertising Media Sales

Graduated Top of Class. Awarded the Christopher Shelton Scholarship for Outstanding Achievement. Marketing, Advertising, Media Planning &.