Focused on changing the paradigm of how we consume content and building the future of how people connect locally — around the world. My background spans from working in local news at CBS-4 in Miami to launching an on-demand video platform for Miami-Dade County in 2006. Started my first company at 25, grew it to 7 figures and led it for 13 years producing content in over 40 countries around the world for global brands – Johnnie Walker, Guinness, Grey Goose, Royal Caribbean, Celebrity Cruises, Shangri La Hotels and Marriott. Co-founded Travelspective, a video discovery platform providing a window into destinations and experiences available on Apple TV and in-room hotel channels in Europe and Asia in 2017. During the pandemic, we launched BRIDGE Networks, a local streaming network for businesses, events, and the local information you should know available on Apple TV, Amazon Firestick, and Roku.Currently working at the intersection of community, media and technology focused on advancing entrepreneurship in underserved communities and building local news infrastructure that unlocks new revenue models. Selected as one of four teams in the American Journalism Project’s Local News Incubator. I’m bullish on the OTT space with connected mobile devices, curated video platforms, and finding innovative solutions for non-profits to scale impact and be sustainable. My vision is to build an intentional video platform that enables people to feel connected to community, wherever they are in the world. We’re just scratching the surface of video, so this is the time to make bets on new leadership and innovate in media that cultivates local connection, increases civic engagement, and supports local entrepreneurship. If you’re passionate (read: obsessed!) about video and where it’s headed, please feel free to connect and share what you're building to see how we can potentially work together. I also post articles on Medium about video marketplaces, the evolution of local networks, and the importance of the fourth estate: adriennecmcwilliams.medium.com
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Co-Founder And CeoAmp LocalUnited Kingdom
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Executive Director/CeoNonprofit Entrepreneur Mar 2023 - PresentBuilding, collaborating and innovating at the intersection of community, media, and technology to scale impact in our cities. Focused on local news and Black entrepreneurship.
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Co-Founder & CeoBridge Networks, Inc. Jul 2020 - Dec 2022BRIDGE Networks is a video streaming platform that broadcasts local businesses, events, & information in your city. Connect to what’s around you. BRIDGE Miami is the 'Netflix of your city' and available on desktop, Apple TV, Firestick, and Roku. Broadcasting for the locals, with the locals in Miami. -
Co-Founder/CeoTravelspective Mar 2017 - Dec 2020Travelspective provides a window into destinations and experiences. Available on Apple TV and hotel in-rooms. -
Managing & Creative DirectorTrikaya Creative Group Sep 2007 - Aug 2020With TCG, I head a team of creative professionals that develop marketing, sales/advertising and press & publicity initiatives using various forms of media and new media concepts & technology. We create content strategies that help brands start a dialogue and stand out with consumers and employees. Our goal is to develop content & platform strategies that connect with audiences, and in turn, generates revenue across on-trade, onboard/in-room and online. Whether it be developing an in-market activation, publicity events or creating content & distributing across platforms, I have been a part of strategy & execution for various global clients. I handle every aspect of project management— from inception to completion — ranging from creative development, working with tech teams to managing 6-7 figure budgets and logistics to establishing workflows and being 'in the field.'Trikaya Creative Group specializes in content strategy and facilitating projects efficiently and effectively around the globe. Cultivating visibility and affinity for your brand is at the heart of what we do.Notable clients: Royal Caribbean, Celebrity Cruises, Azamara Cruises, Grey Goose, Cazadores, Bombay Sapphire. Brand PR & Content for DIAGEO Latin America & Caribbean, Johnnie Walker, Guinness, Buchanan's, Red Stripe, Navarro Correas, Captain Morgan, Buchanan's Forever with Sting, Maroon 5 and the Smashing Pumpkins and DIAGEO LA&C's CSR program, Learning for Life. -
Press And Publicity Manager / Print Traffic CoordinatorMiami International Film Festival Jan 2002 - May 2008This was a seasonal contract. As P&P Manager, I oversaw the press operations and worked with the marketing & advertising departments. I also managed the production and post production for the 25th edition of the Miami International Film Festival, overseeing 14 videographers & photographers covering over 15 press conferences, 75 plus talent interviews and 20 red carpet events producing videos for digital distribution during the week of the festival. As Print Traffic Coordinator, I coordinated the scheduling of 105-120 films and 250-285 festival screenings and press screenings for this growing festival. Prior to the festival, I was negotiating timetables with various distributors and other festivals all over the country, in Europe and in South America. I had to establish strong relationships with distributors to broker many of the films. I managed a small technical staff that worked with the various movie houses ensuring that the films arrived to each of the venues, played in the proper format and alleviated any technical issues that arose. Throughout my contract, I worked with the Outreach Manager, marketing/sales manager and programming to help them promote the festival to the public and press entities. -
Editor/Programming CoordinatorMiami-Dade County Aug 2006 - Dec 2007As Program Coordinator, I was an intricate part of the Communications department. From coordinating the programming facilities workflow to creating concepts for governmental outreach, I had the opportunity to be a part of it all. I was an intricate part of the launching of the On-Demand TV station, first video streaming platform at Miami Dade County. I was responsible for all on-air programming and managed the daily television schedules for Miami-Dade TV and managed the duplications center for MDTV.As an editor, I handled audio/visual requests pertaining to public service announcements, news packages and television shows from the Mayor, Board of County Commissioners and 20 governmental departments in Miami-Dade County. I was required to cross-train in all aspects of production which had me technical directing, producing and operating robotic and studio cameras for various productions from time to time. -
Editing Coordinator/ Editor/ProducerWfor | Cbs Miami Jun 2004 - Aug 2006At CBS-4, I helped format the content and structure of all the video for each of the various newscasts under strict deadlines. I worked side by side with producers issuing their scripts to a team of editors. I managed all video animations, images and video that would appear in the newscast ready to broadcast. I primarily edited for the 4-hour morning news block, the noon and the 5 and 6 o’clock broadcasts.
Adrienne C. Mcwilliams Education Details
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Majors: Film/Television Production And Cinema Studies Minors: Economics And Art History
Frequently Asked Questions about Adrienne C. Mcwilliams
What company does Adrienne C. Mcwilliams work for?
Adrienne C. Mcwilliams works for Amp Local
What is Adrienne C. Mcwilliams's role at the current company?
Adrienne C. Mcwilliams's current role is Co-Founder and CEO.
What schools did Adrienne C. Mcwilliams attend?
Adrienne C. Mcwilliams attended Florida International University.
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