- Edit articles for clarity, voice, conciseness, keyword optimization, and grammar- Format the article's content to improve readability and reader engagement- Ensure pre-publication optimization for meta-data (meta-title, meta-description, etc.), H-tags, and target keywords using Yoast SEO- Select optimized images and edit them using Canva and Photoshop before uploading them into WordPress- Add alt text and captions to all images selected for articles

- First-round editing of articles for clarity, voice, conciseness, keyword optimization, and grammar- Format articles and prep for final editing- Select H-tags and clean up HTML- Add alt text and captions to all images selected for articles

- Curate and execute marketing strategy for high-touch, family-owned financial advising firm- Supervise website refresh to ensure messaging, design, and business goals are met- Serve as the liaison between the website developer and client- Consult on marketing and operations initiatives- Improve the client experience - Manage scheduling, planning, and execution of educational content- Develop social media calendar- Carry out marketing campaigns and initiatives

- Managed all donations and sponsorships- Served as the main point of contact for the local community and industry-specific organizations- Planned and executed employee engagement events and external promotional events - Created and sent out employee communication- Lead the Brand Activation Plan for new website and services launch - Managed and utilized Employee Portal for company apparel, business cards, and other promotional items- Facilitated work-day fun activities and employee awards- Curated, executed, and improved an orientation and onboarding plan for new employees - Set up webinars and other training efforts - Developed the career center within ADP to recruit and hire - Identified departmental core competencies and use them to develop performance reviews and learning paths

• Increased web traffic by 46%+ annually through web development and SEO• Edited, wrote, and pitched articles and press releases that were published in multiple industry publications in print and online• Submitted and earned multiple awards for the company• Launched a social media plan for the company and earned exceptional growth over all channels• Oversaw the development, production, design, and review of new website and its content• Developed the marketing strategy for the company in line with company objectives• Oversaw the company’s marketing budget• Planned multiple events throughout the year for customers and employees• Held responsible for brand management, corporate identity, and online reputation• Generated and maintained a favorable public image for the company through media placements, web presence, and awards• Created, edited, posted, and updated content presented on the website and pitched to the media• Developed the onboarding plan for new hires and executed the plan with each new employee

• Assisted with channel marketing needs of Dymo label makers for the industrial vertical• Conducted Profit and Loss (P&L) Analyses of products for promotional purposes• Coordinated trade show participation including booth set up, ordering of materials, stocking the booth, and maintenance of the displays• Managed the communication between account executives and inventory management, brand marketing, supply chain, and accounting• Coordinated brand management needs such as product information sheets, sell sheets, brochures, images, videos, and selling presentations• Contributed to the management of projects and channel opportunities• Created presentations on product updates, new product releases, and promotional discounts for existing and potential customers• Helped meet sales numbers on a monthly, quarterly, and annual basis by documenting how sales goals would be met with opportunities, promotions, new customers, lost sales, etc.

• Crafted the marketing and advertising plan for three store locations• Oversaw marketing for the company’s most profitable year and largest consecutive sale events to date• Developed 2017 marketing budget with intent to expand new forms of communication, especially digital • Charged with the launch of new product division, including event planning and brand awareness• Worked closely with Sales to ensure marketing efforts were in line with their success

• Handled multi-channel contact center to support a B2C environment • Organized, distributed, and verified the work of others, established priorities for each member of the team, and allocated physical and human resources • Promoted to Coordinator position for work ethic and exceptional performance after two months on the job

• Reached the pre-leasing goal of 100% for the 2015-2016 lease term • Charged the marketing, advertising, and public relations efforts of the community• Oversaw scheduling, training, and general management of nine Student Ambassadors• Planned, marketed, advertised, and executed community events and resident gatherings• Showed townhomes, handled applications, move-ins, collection of rent, and current resident lease renewals• Tracked market trends and implementation of said tracking through research• Developed and executed social media plan to optimize reach and appeal• Designed and edited flyers for events, promotions, and announcements• Updated the Athens Ridge website when necessary• Composed monthly newsletter that was distributed to more than 750 residents• Served as the primary point of contact and provided a friendly and solution-oriented approach to all interactions with residents, visitors, colleagues, management, contractors, and government officials• Followed-up with residents regarding any issues or inquiries in a timely manner to ensure proper resolution and satisfaction

• Monitored the media, compiled target media lists, and generated effective reports for clients• Demonstrated a solid understanding of client budgets and budget tracking, billability, and how a client service business works• Conducted research to use during client planning phase• Composed copy for client e-Newsletter distributed to more than 70,000 individuals• Worked on teams and demonstrated successful and timely completion of specific projects• Contributed to the company’s success through marketing efforts and engaging in the GCI Health community• Launched Pinterest Page for client

• Provided account administrative support as needed• Participated in account planning, creative, and strategy sessions• Researched and drafted original press and client materials for external and internaldistribution, including press releases, pitches, presentations, social media• Identified opportunities, researched, and secured print and online media placements based on assigned pitching objectives• Assisted with planning and execution of on-site and off-site events as assigned• Utilized agency, client or other third-party tools to develop client reports that present the agency’s results and successes• Became an expert in developing on-target media lists using the agency’s Cision tool

• Used creative strategy to come up with taglines and campaigns used by clients• Refined searches for client websites using search engine optimization• Researched campaigns and markets on a client specific basis used in briefs and plans• Composed press releases and communicated with the media • Proofed copy, ad, and design used by clients

• Planned Black and White Gala and Bark For Life events• Composed press releases and communicated with the media• Researched the market to use in the planning and promoting processes• Generated donations and sponsorship for events

• Planned and implemented events to ensure resident retention• Researched the market to provide insight on trends within the student housing industry• Developed social media plan to optimize reach• Composed newsletter to promote events and community awareness• Wrote blog entries to optimize keyword search