Adrienne Smith

Adrienne Smith Email and Phone Number

Digital Strategist @ REF Digital
Montreal, QC, CA
Adrienne Smith's Location
Montreal, Quebec, Canada, Canada
Adrienne Smith's Contact Details

Adrienne Smith personal email

About Adrienne Smith

Dynamic team leader and player focused on pinpointing the sweet spot between user needs and business objectives in digital projects. Deftly moves between client facing and internal roles with a knack for cultivating solid relationships across multiple disciplines. Passionate about encouraging collaboration, facilitating knowledge sharing and helping people work better and smarter.Specialties:- Information architecture, content modelling, taxonomy and ontology development - User research, workshop facilitation and focus group moderation to elicit needs and requirements- Team and individual coaching and mentorship across hard and soft skillsFluently bilingual (English, French) and skilled at adapting communication for multiple audiences (technical, production, executive)Dual (American, Canadian) citizenship

Adrienne Smith's Current Company Details
REF Digital

Ref Digital

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Digital Strategist
Montreal, QC, CA
Adrienne Smith Work Experience Details
  • Ref Digital
    Digital Strategist
    Ref Digital
    Montreal, Qc, Ca
  • Evolving Web
    Senior Digital Strategist
    Evolving Web Dec 2022 - Present
    Montreal, Quebec, Canada
    My role spans multiple functions with the goal of delivering impactful digital services to satisfy user needs, client budgets and technical feasibility.As a member of the Design team, I:- lead quantitative and qualitative discovery activities to craft strategies for website builds and redesigns- inventory and audit existing content to develop intuitive and flexible information architecture and navigation solutions- collaborate with UX and UI designers as well as technical and solutions architects to ensure underlying content structures match target user experiencesSelected projects:Planned Parenthood Direct: https://plannedparenthooddirect.org/ McMaster Engineering: https://www.eng.mcmaster.ca/Mapping the Way: https://www.mappingtheway.ca/As a member of the Strategy & Growth teams, I:- accompany clients to elicit needs and define requirements for future work phases (now, soon, later)- draft statements of work in collaboration with account and project managers with an eye to matching production activities with target objectives and constraints- act as a thought leader, regularly presenting at industry conferences (DrupalCon, Taxonomy Bootcamp, PSEWeb, etc.)- contribute to responding to requests for proposal and pitches to win new client business
  • Dovecot Studio
    Information Management Consultant
    Dovecot Studio Oct 2023 - Present
    Montreal, Quebec, Canada
  • Ubisoft
    Associate Director, Knowledge Management
    Ubisoft Jun 2022 - Dec 2022
  • Ubisoft
    Manager, Knowledge Management Services
    Ubisoft Jan 2021 - May 2022
    Montreal, Quebec, Canada
  • Ubisoft
    Team Lead, Content & Community Management
    Ubisoft Nov 2018 - Dec 2020
    Montreal, Canada Area
  • Ubisoft
    Team Lead, Content Strategy
    Ubisoft Apr 2018 - Oct 2018
    Montreal, Canada Area
  • Ubisoft
    Taxonomist
    Ubisoft Sep 2016 - Mar 2018
    Montreal, Quebec, Canada
  • Dovecot Studio
    Taxonomy Consultant
    Dovecot Studio Nov 2015 - Sep 2016
    Montreal, Canada Area
    Audit web and print content across client’s four product lines and propose master and product-specific taxonomies to enable enterprise content managementFacilitate user research workshops to elicit content management requirements and create an appropriate metadata schemeBenchmark competitors’ digital platforms and recommend design implementations to enhance user experience for online product search and comparison
  • Yellow Pages / Pages Jaunes – Canada
    Team Lead, Taxonomy
    Yellow Pages / Pages Jaunes – Canada Apr 2014 - Oct 2015
    Montreal, Canada Area
    Managed a team responsible for an in-house taxonomy that powers the yp.ca search engineBusiness analysis & translation to user stories/tickets (Agile development)Linguistic normalization to improve relevance and recall of search resultsAllocation of team resources to cross-functional projects
  • Borden Ladner Gervais Llp
    Content Services Librarian
    Borden Ladner Gervais Llp Oct 2012 - Apr 2014
    Montreal, Canada Area
    Assist with the day to day operations of the new BLG portal and coordinate portal content with web content on BLG website.Act as interface between portal content and the technology needed to support the objectives of both the portal and the website (Sharepoint 2010).
  • World Anti-Doping Agency (Wada)
    Business Information Specialist
    World Anti-Doping Agency (Wada) Dec 2010 - Oct 2012
    Montreal, Canada Area
    Manage electronic document management system; Research and define information requirements for technology projects;Oversee archival facility;Implement knowledge management initiatives across the organization;Conduct information sharing and knowledge transfer activities.
  • Industry Canada
    Information Specialist
    Industry Canada May 2010 - Aug 2010
    Ottawa, Canada Area
    Assist with management and evaluation of enterprise wikiDeliver training sessions and provide user supportContribute to intranet redesign
  • Canadian Society For The Prevention Of Cruelty To Animals
    Fundraising Coordinator
    Canadian Society For The Prevention Of Cruelty To Animals Jul 2009 - Jul 2010
    Montreal, Canada Area
    Manage donor and client relationships; Coordinate creation and execution of direct mail fundraising program (text, creative components, data selection); Liaise with contractors to develop and implement business rules and client standards; Assist Executive Director with Leadership Giving program and other fundraising initiatives
  • Diversa Consultants
    Junior Associate
    Diversa Consultants Jul 2008 - Sep 2009
    Montreal, Canada Area
    Assisted consultants with drafting and editing of grant and sponsorship proposals; Researched and developed donor recognition programs; Provided graphic design of promotional materials; Revamped company website and online presence
  • Apathy Is Boring
    Development Coordinator
    Apathy Is Boring Apr 2007 - Apr 2009
    Montreal, Canada Area
    Undertook development activities including grant writing and fundraising;Created and implemented donor and sponsorship programs;Raised over $75,000 in financial and in-kind resources; Prospected and secured 15 sponsors for a national concert series; Created and implemented volunteer program, including coordination, training, and administration (managed a team of over 50 volunteers nationally); Acted as staff liaison with organization’s board of directorsMember of board recruitment and nomination sub-committee

Adrienne Smith Skills

Web Project Management Records Management Knowledge Transfer French Strategic Planning Document Management Research Databases Enterprise Content Management Taxonomy Development Business Analysis Technology Development Knowledge Management Project Management Taxonomy Leadership Training Management Information Management Sharepoint Fundraising Editing Metadata Categorization

Adrienne Smith Education Details

Frequently Asked Questions about Adrienne Smith

What company does Adrienne Smith work for?

Adrienne Smith works for Ref Digital

What is Adrienne Smith's role at the current company?

Adrienne Smith's current role is Digital Strategist.

What is Adrienne Smith's email address?

Adrienne Smith's email address is ad****@****ail.com

What schools did Adrienne Smith attend?

Adrienne Smith attended Mcgill University, Mcgill University.

What skills is Adrienne Smith known for?

Adrienne Smith has skills like Web Project Management, Records Management, Knowledge Transfer, French, Strategic Planning, Document Management, Research, Databases, Enterprise Content Management, Taxonomy Development, Business Analysis, Technology Development.

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