Adrienne Maxwell Email & Phone Number

Rahway, New Jersey, Us

Maximize brand objectives by creating communications programs that support the global franchise and brands, help drive brand performance, educate, and inform external and internal stakeholders through disease awareness and education campaigns, proactive and reactive media.

Brentford, Middlesex, Gb

- Co-led design of enhanced job description content and graphics on career site enhancing user experience by providing candidates access to jobs powered by Google Cloud Talent Solutions with search engine optimization that enables them to search by key word and location and view open job opportunities that meet their search criteria including localized market content in alignment with GSK web infrastructure- Led development of internal public relations campaign to raise GSK HR employee awareness of global recruitment marketing and employer branding social media campaigns that use innovative technology to enhance candidate experience- Led internal communication strategy for new global recruitment system helping ensure consistency of messages across all markets, a high-level of engagement by all stakeholders and successful implementation at launch

Brentford, Middlesex, Gb

- Led ADVAIR loss of exclusivity internal communications keeping employees informed, maintaining both engagement and morale and recognized by US Pharma President as being executed flawlessly.- Designed a new team site tool establishing a consistent process and format for delivery of real-time communication of Regional Formulary wins, enhancing team awareness of current wins as well as leaders’ ability to recognize individuals and teams for driving performance. - Delivered proactive and strategic internal communications on major local and global priorities including development of leadership content and talking points for monthly performance messages, quarterly town halls, national business unit sales meetings, and other major initiatives.

Brentford, Middlesex, Gb

- Led US Vaccines three-part Novartis transaction internal communications delivering important and timely information to vaccines commercial and sales teams about the proposed integration, including Q&A, written and live leadership communications which helped maintain employee engagement and morale.- Led creation of National Sales Meeting theme and general session content helping set the direction in 2015 for the new VBU team, post-integration, resulting in 91% of employees feeling inspired by leaders, 96% feeling inspired about the new vision, ambition and opportunities for future success, and 93% feeling proud to work for GSK Vaccines.- Delivered proactive and strategic internal communications on major local and global priorities including development of leadership content and talking points for monthly HQ team meetings, quarterly town halls, national business unit meetings, and major vaccines initiatives.

Tokyo, Jp, Jp

Core Responsibilities:- Maximized sales and commercial operations objectives by creating communication strategies that cultivate employee engagement and knowledge including channel design, message development and coaching- Built strong working relationships with brand, commercial operations, and sales leadership teams to provide direct and ongoing counsel for both proactive and reactive communication strategies- Manage internal team of two and agency partner team of five- Provide guidance to ensure programs are consistent with Shire US Business PoliciesKey Projects:- Lead cross-functional team development and implementation of new iPad communication application for US Sales teams enabling real-time access to communications from leadership and corporate functions- Lead global campaign branding for Navigator, a suite of new iPad sales tools and communication applications for both global and US sales teams ensuring consistent creative treatment and messages- Co-led 9th Annual Shire Charity Golf Outing raising nearly $45,000; event proceeds benefited AIM Academy, Crohn’s & Colitis Foundation of America, and St. Christopher’s Foundation for Children- Manage communication strategy and implementation for US sales and global commercial operations teams including national sales meetings, PC and i-Pad communication channels and applications

Tokyo, Jp, Jp

- Led creation of branding and logo development for Global Business Insights & Commercial Operations- Co-led development and implementation of multi-channel communication strategy for Global Business Insights & Commercial Operations enhancing departmental employee engagement and increasing company understanding of department function and expertise- Developed and launched new, weekly online sales communication intranet streamlining communication channels, enhancing employee engagement, and increasing readership

Cambridge, Cambridgeshire, Gb

- Led branded and unbranded public relations outreach initiatives for ARIMIDEX, FASLODEX, and PULMICORT RESPULES- Led cross-functional team implementation of Many Faces of Breast Cancer patient education and awareness campaign expanding the program from nine to 24 events; providing more than 3,000 survivors and their loved ones with valuable information from leading oncologists and nurses about survivorship, the risk of recurrence and treatment options; partnering with over 10 cancer centers and more than a dozen patient organizations; and enhancing field relationships with local KOLs - Developed multi-media tools to expand reach of Many Faces of Breast Cancer Campaign, including Facebook Fan Page and new Campaign Micro site- Created transition strategy for Many Faces of Breast Cancer Campaign to broaden focus on survivors and include information for patients with metastatic disease- Led development of childhood asthma and H1N1 public relations campaign to increase caregiver awareness about flu complications for children with asthma under the age of five; worked in partnership with Asthma Action Network of Mothers of Asthmatics (AANMA) to create an audio news release reaching over 3 million people and a video for inclusion on AZ YouTube, AANMA web site, and AstraZeneca Childhood Asthma & H1N1 FAQ Micro site; worked in partnership with American Academy of Pediatrics to develop and send an e-blast to over 86,000 of their members providing a link to AstraZeneca's Childhood Asthma & H1N1 FAQ Micro site

Cambridge, Cambridgeshire, Gb

- Led AstraZeneca's national sponsorship of the American Heart Association Start! Movement developing a traveling cholesterol education and awareness display featured at select walks throughout the country, communication toolkit for use by Area Business Centers to create local field market activation presence, cross functional team designed to integrate Start! with other key employee wellness initiatives and identify media opportunities for senior leadership to highlight AstraZeneca's focus on patient health first- Co-led and developed US AGAINST ATHERO, a multi-award winning atherosclerosis patient education and awareness campaign; co-led cross functional team implementation of 30-city 2008 campaign tour resulting in 164 media interviews- Led branded and unbranded public relations regional key opinion leader outreach initiatives, developing a strategy that ensured successful integration with key campaigns and enhanced KOL relationships doubling the amount of media coverage received the previous year- Led GOAL Standard, an award-winning cholesterol patient education and awareness campaign maximizing positive public exposure opportunities through the coordination of eight local market visits by campaign spokesperson in addition to three consumer screening events, a community bench build activity to benefit field identified cardiovascular centers, and a Satellite Media Tour resulting in 66 interviews

Cambridge, Cambridgeshire, Gb

- Led planning, production, development, and implementation of several diverse communication projects for the cardiovascular sales force including CRESTOR Launch Meeting, annual sales meetings, weekly electronic newsletter, and ongoing communications from the national sales director- Engaged brand and sales leadership to develop and implement targeted communication strategies to maintain a high level of field engagement- Maintained field and headquarter employee confidence in brand despite external skepticism through creation of clear, open and honest communications focusing on brand safety, efficacy and patient success stories- Co-led development of CRESTOR field and headquarters launch communications and events engaging and empowering all employees to become brand champions

- Developed strong working relationships with clients to provide direct and ongoing counsel for the identification and creation of proactive and reactive communications to external and internal audiences- Led planning, production, and implementation of Delmarva Power's 1999 employee annual meeting including securing meeting venue, designing meeting agenda and writing speeches for senior leadersCreated employee change management and benefits communications for Delmarva Power during the completion of its merger with Atlantic Energy- Designed articles and copy for inclusion in Coastal Resorts newsletters and brochures- Evaluated, planned and oversaw budgets and timelines for communication projects

Us

- Provided ongoing counsel for both proactive and reactive communications to internal and external audiences- Led planning, production, and implementation of several diverse communication projects including weekly employee newsletter, employee annual meeting, and annual Delaware/Maryland Legislative Review Reports- Served as a liaison between government officials, their constituents, and corporate relations managerInterfaced with media during crisis and routine situations- Evaluated, planned and oversaw budgets and timelines for communication projects

Us

- Co-wrote and edited weekly employee newsletter with 2,700 unit circulation- Co-wrote and edited quarterly senior customer and retiree newsletter with over 25,000 unit circulation- Wrote press releases and served as a media contact as needed

Ba, English - Business & Technical Writing

Education record