• Lead strategy, development, and execution of direct mail campaigns for multiple lines of businesses within Capital One's largest business segment, driving $40M+ in revenue in 2023, with 15% directly attributed to creative strategy• Pilot business segment's first cross-channel initiative, and now leading the first omnichannel go-to-market strategy for both acquisition and remarketing funnels, partnering with channel leads and analysts across multiple departments• Spearhead strategic partnership with Mintel Intelligence to bring Quarterly Business Reports and other syntheses to Capital One's largest business segment• Serve as key liaison with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Brand Creative, Operations/Production, Legal, to ensure timely and accurate deliverables• Synthesize research insights, marketing trends, competitive landscape, and macro-external factors to guide strategies that improve results and brand impact

• Create and manage weekly, monthly, and quarterly content calendar across all media channels (Meta, TikTok, Twitter, Discord, Reddit, Email, SMS), doubling creative output• Develop social marketing and campaign strategy, based on analysis of audience, cultural trends and business factors• Generate relevant and brand aligned content for website, email/SMS, and social assets• Map Consumer Experience Journey content paths to expand our brand's communication throughout the full customer lifecycle• Grow partnership and affiliate program through the creation of a monthly newsletter• Create data visualization dashboards within Google Analytics, Mode, Tableau, & Amplitude to track performance and generate insights for continued growth

• Defined strategy, managed, and scaled customer acquisition driven through paid marketing channels such as Facebook, Instagram, TikTok, Google Search, Shopping, Rokt, Direct Mail, etc., optimizing creatives, targeting, offers, and landing page experiences.• Led creative development work streams by defining ad creative strategy for paid channels & landing pages, and managing multiple content teams to deliver breakthrough content (video, image, & copy), resulting in a 50% decrease in paid social CPA• Developed and implemented ongoing testing roadmap (creative, expansion channels, audience, etc.) to improve performance following pricing increases, resulting in a 17% decrease in CPA MoM• Designed landing pages using content management systems (CMS) software like Builder and Unbounce to test new narrative concepts, validate testing hypotheses, & improve conversion rates• Conducted in-depth data analyses using Google Analytics, Sheets, and Excel to draw actionable insights, and distill key takeaways• Managed multiple cross-functional relationships with both external agencies and internal stakeholders, improving work efficiency and goal alignment across brand, creative, and growth

• Developed the new Strategy department in outlining goals & responsibilities, establishing P&Ls, and training campaign managers on holistic growth strategy and KPI definitions (ROI, Ad Spend %, CAC, MER, LTV, etc.)• Established channel-specific & omnichannel budget allocation based on historical data & vertical trends to lead activation teams on daily execution and optimization• Designed & compiled automated reporting dashboards and ROI trackers in Google Sheets to improve data visualization for both clients and campaign managers• Unlocked growth opportunities for clients through market research, channel audits, growth model projections, Google Analytics analyses & competitor creative strategy decks• Led external conversations with clients on product and growth marketing strategies based on analyses from third-party attribution models (Peel, Lifetimely, TripleWhale, etc.)

• Built, trafficked, and optimized paid programmatic social campaigns (Facebook, Pinterest, Snapchat) for Pre-Paid, Emerging, and other lines of businesses• Supported the in-housing of T-Mobile’s programmatic marketing team through the development of external processes with vendors & the improvement of internal processes cross-functionally• Collaborated with strategy & analytics teams to identify and implement best in-class strategies for creative and audience testing

(Acquired Social Method)

Social Method (acquired by Power Digital Marketing)• Built, optimized and strategized campaigns for multiple clients totaling over $10M+ in annual digital advertising media spend• Scaled a client’s Black Friday campaign from $50k of daily media spend in 2019 to $150k in 2020 and exceeded target revenue goal of $10M for the month of November• Identified and implemented strategies for creative, copy, and audience testing through market re- search, performance optimizations and data analysis• Trafficked & optimized ads daily using Facebook & Instagram ad-buying interface for clients• Performed regular pivot tables & data analyses in Google Sheets/Excel to provide campaign insights, recommendations, and optimization strategies to hit client KPIs• Served as client Point of Contact and compile weekly reports on Google Data Studios & Milanote to present to clients and internal senior strategists• Developed and implemented creative strategies and ad copy for interest audiences, product launches, and seasonal sales• Collaborated with internal creative team to brainstorm, script, and produce high quality ad content based on client and campaign needs

• Researched and wrote SaaS, B2B marketing, and employee spotlight articles for company blog.• Improved landing page user experience using Instapage, Lucky Orange heat map tracking, and A/B testing resulting in a 32% increase in traffic.• Implemented agile and scrum methodologies when creating landing pages for clients to target specific marketing funnels and client goals.• Wrote and edited all landing page copy to better target marketing funnels and increase traffic.

• Built and optimized paid search and social advertising campaigns to generate leads, clicks, and conversions for clients on Facebook and Google Ads• Optimized existing client campaigns by conducting custom audience targeting, bid adjustments, and ad copy A/B testing on Google Ads based on search terms reports and campaign audits• Composed copy for search campaigns, display campaigns, and landing pages to improve conversion rate optimization• Compiled weekly reports for clients based on Supermetrics data, campaign analyses and audits