Adrienne Lin Email & Phone Number

Mclean, VA, US

Mclean, VA, US

• Lead strategy, development, and execution of direct mail campaigns for multiple lines of businesses within Capital One's largest business segment, driving $40M+ in revenue in 2023, with 15% directly attributed to.
• Pilot business segment's first cross-channel initiative, and now leading the first omnichannel go-to-market strategy for both acquisition and remarketing funnels, partnering with channel leads and analysts across.
• Spearhead strategic partnership with Mintel Intelligence to bring Quarterly Business Reports and other syntheses to Capital One's largest business segment
• Serve as key liaison with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Brand Creative, Operations/Production, Legal, to ensure timely and accurate deliverables
• Synthesize research insights, marketing trends, competitive landscape, and macro-external factors to guide strategies that improve results and brand impact

North Bergen, New Jersey, US

• Create and manage weekly, monthly, and quarterly content calendar across all media channels (Meta, TikTok, Twitter, Discord, Reddit, Email, SMS), doubling creative output
• Develop social marketing and campaign strategy, based on analysis of audience, cultural trends and business factors
• Generate relevant and brand aligned content for website, email/SMS, and social assets
• Map Consumer Experience Journey content paths to expand our brand's communication throughout the full customer lifecycle
• Grow partnership and affiliate program through the creation of a monthly newsletter
• Create data visualization dashboards within Google Analytics, Mode, Tableau, & Amplitude to track performance and generate insights for continued growth

New York, NY, US

• Defined strategy, managed, and scaled customer acquisition driven through paid marketing channels such as Facebook, Instagram, TikTok, Google Search, Shopping, Rokt, Direct Mail, etc., optimizing creatives, targeting.
• Led creative development work streams by defining ad creative strategy for paid channels & landing pages, and managing multiple content teams to deliver breakthrough content (video, image, & copy), resulting in a 50%.
• Developed and implemented ongoing testing roadmap (creative, expansion channels, audience, etc.) to improve performance following pricing increases, resulting in a 17% decrease in CPA MoM
• Designed landing pages using content management systems (CMS) software like Builder and Unbounce to test new narrative concepts, validate testing hypotheses, & improve conversion rates
• Conducted in-depth data analyses using Google Analytics, Sheets, and Excel to draw actionable insights, and distill key takeaways
• Managed multiple cross-functional relationships with both external agencies and internal stakeholders, improving work efficiency and goal alignment across brand, creative, and growth

Culver City, California, US

• Developed the new Strategy department in outlining goals & responsibilities, establishing P&Ls, and training campaign managers on holistic growth strategy and KPI definitions (ROI, Ad Spend %, CAC, MER, LTV, etc.)
• Established channel-specific & omnichannel budget allocation based on historical data & vertical trends to lead activation teams on daily execution and optimization
• Designed & compiled automated reporting dashboards and ROI trackers in Google Sheets to improve data visualization for both clients and campaign managers
• Unlocked growth opportunities for clients through market research, channel audits, growth model projections, Google Analytics analyses & competitor creative strategy decks
• Led external conversations with clients on product and growth marketing strategies based on analyses from third-party attribution models (Peel, Lifetimely, TripleWhale, etc.)

Bellevue, WA, US

• Built, trafficked, and optimized paid programmatic social campaigns (Facebook, Pinterest, Snapchat) for Pre-Paid, Emerging, and other lines of businesses
• Supported the in-housing of T-Mobile’s programmatic marketing team through the development of external processes with vendors & the improvement of internal processes cross-functionally
• Collaborated with strategy & analytics teams to identify and implement best in-class strategies for creative and audience testing

San Diego, CA, US

(Acquired Social Method)

Arlington, Virginia, US

• Social Method (acquired by Power Digital Marketing)
• Built, optimized and strategized campaigns for multiple clients totaling over $10M+ in annual digital advertising media spend
• Scaled a client’s Black Friday campaign from $50k of daily media spend in 2019 to $150k in 2020 and exceeded target revenue goal of $10M for the month of November
• Identified and implemented strategies for creative, copy, and audience testing through market re- search, performance optimizations and data analysis
• Trafficked & optimized ads daily using Facebook & Instagram ad-buying interface for clients
• Performed regular pivot tables & data analyses in Google Sheets/Excel to provide campaign insights, recommendations, and optimization strategies to hit client KPIs

• Researched and wrote SaaS, B2B marketing, and employee spotlight articles for company blog.
• Improved landing page user experience using Instapage, Lucky Orange heat map tracking, and A/B testing resulting in a 32% increase in traffic.
• Implemented agile and scrum methodologies when creating landing pages for clients to target specific marketing funnels and client goals.
• Wrote and edited all landing page copy to better target marketing funnels and increase traffic.

• Built and optimized paid search and social advertising campaigns to generate leads, clicks, and conversions for clients on Facebook and Google Ads
• Optimized existing client campaigns by conducting custom audience targeting, bid adjustments, and ad copy A/B testing on Google Ads based on search terms reports and campaign audits
• Composed copy for search campaigns, display campaigns, and landing pages to improve conversion rate optimization
• Compiled weekly reports for clients based on Supermetrics data, campaign analyses and audits