In my role as Product Marketing Manager at Common App, I develop and execute strategies that drive member growth, enhance engagement, and streamline sales processes. -Developed a comprehensive framework for the sales team to streamline touchpoints, leading to increased membership by enhancing actionable insights and reducing sales pitch time.-Spearheaded automation improvements within Salesforce and Mailchimp to optimize personalized outreach and member recruitment efforts.-Created a dynamic intake form to capture core insights from institutions, enabling faster onboarding and content curation aligned with Common App’s educational objectives.-Collaborated closely with cross-functional teams to identify marketable EdTech solutions, emphasizing Common App's technology-driven services over nonprofit status to attract new members.-Orchestrated initiatives to boost brand awareness, increase user engagement, and enhance member retention through targeted content and automated messaging journeys.

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Founded Green Mouse Media in response to a growing need within the small business sector. Recognizing the evolving landscape of technology and communication channels, I aimed to bridge the gap for enterprises seeking a deep understanding of these changes to effectively convey their brand identity and voice. At Green Mouse Media, we've successfully managed and crafted numerous digital marketing campaigns, offering consulting services to a diverse range of clients, including new businesses, artists, PR professionals, non-profits, and more. Our approach involves connecting the dots for entities eager to comprehend their consumers better and expand their reach.Key Achievements:- Executed strategies resulting in a notable 40% increase in page engagements.- Conducted thorough research on brand positioning and tone, generating competitive analysis and brand guideline reports.- Curated compelling content tailored to identified target audiences, fostering repeat consumer interactions.- Provided valuable insight and market analysis to develop innovative strategies aligned with clients' goals.- Successfully managed clients across diverse industries, including non-profits, education, and publishing.- Applied knowledge of consumer behavior to execute and manage plans, enabling stakeholders to tap into their demographics effectively.- Coordinated with external contractors, consultants, and vendors, such as web designers, content writers, copyeditors, and graphic artists, to handle budgets, maintain fiscal responsibility, and ensure a positive return on investment.- Developed and executed digital advertising campaigns to enhance brand awareness, generating click-throughs that translated into tangible purchases.At Green Mouse Media, we continue to excel by collaborating with marketing and creative professionals, crafting strategies, and delivering impactful results that consistently exceed expectations.

As a creative project leader, I orchestrated the successful execution of diverse projects, spanning digital campaigns, brand identity initiatives, and website redesigns on WordPress, all while maintaining strict adherence to budget and timeline constraints. Collaborating seamlessly with cross-functional teams, I ensured that projects consistently surpassed internal client expectations.Key Contributions:- Formulated comprehensive project timelines and resource management strategies, guaranteeing the punctual delivery of projects.- Conducted thorough post-project evaluations, fostering a culture of continuous improvement and elevating client satisfaction levels.- Actively participated in brainstorming sessions and creative ideation to contribute to the development of event concepts and themes.- Partnered with cross-functional teams to amplify the visibility of corporate initiatives, with a specific focus on climate change and substance abuse.- Established frameworks to align objectives and outcomes, ensuring clarity and cohesion across various projects and initiatives.- Managed company-wide rebrand ( website, swag, sale enablement tools, brand guide) - Produced Fors Marsh's largest internal in-person company-wide conference post-rebrand as well as post-acquisition of Brunet GarciaMy commitment to successful project execution, combined with effective collaboration and strategic thinking, has consistently driven positive outcomes and elevated the overall creative impact of the initiatives I've been involved in.

As a Digital Project Lead, I orchestrate the digital landscape for federal clients, overseeing a dedicated team of professionals specializing in web design, web development, SEM/SEO, and information architecture. My role involves crafting and molding digital solutions, along with presenting comprehensive project roadmaps to steer the web team toward success.Leveraging my expertise in enterprise web and digital realms, I successfully accomplish the following:- Formulate content strategies that prioritize UX/UI principles and adhere to best practices for web design and content consumption.- Establish streamlined workflows and timelines, boosting overall team productivity and efficiency.- Develop strategic approaches to engage CPI audiences through various digital communication channels.- Collaborate seamlessly with in-house marketing specialists to reinforce and enhance web content strategy. In essence, I am dedicated to optimizing the digital experience for federal clients, leading a talented team towards innovative solutions and ensuring effective communication with target audiences.

Accomplished in developing and executing end-to-end marketing strategies that significantly elevate conference attendance, website traffic, and social media engagement. Adept at crafting comprehensive marketing plans to achieve virtual conference attendance and revenue targets. Proficient in establishing product positioning, value propositions, and messaging to resonate with both active and inactive members.Key Achievements:- Orchestrated successful marketing strategies leading to a notable increase in conference attendance, website traffic, and social media engagement.- Formulated a comprehensive marketing strategy, securing virtual conference attendees and surpassing revenue goals.- Developed impactful social media strategies, monitored paid campaigns, and actively engaged with members, resulting in a substantial 20-30% increase in LinkedIn and Twitter traffic.- Translated key performance indicators (KPIs) into actionable strategies, insights, and plans, ensuring effective decision-making.- Shared expertise by providing training on emerging technologies and best practices to junior team members and department leadership.- Engineered a robust rubric to establish email marketing benchmarks, enhancing the assessment and optimization of campaign performance.- Managed and implemented a video content library for customer research and future conference and brand promotion - Repositioned a failing conference of 50 attendees to 200 plus attendees within 2 years, using social media, emailing marketing, and brand awarenessMy proven track record in transforming objectives into tangible results, coupled with a commitment to staying ahead in the marketing landscape, positions me as a valuable asset for driving impactful marketing initiatives and achieving organizational goals.

Proficient in managing and analyzing daily/monthly metrics to provide data-backed recommendations for enhancing ARA Search ranking. Accomplished in increasing website traffic while strategically reducing bot and international traffic. Experienced in inserting and creating HTML code across all organization sites, as well as managing and generating digital content for ARA.Key Competencies:- Effective communication with colleagues to discuss concepts and strategies for boosting the visibility and marketability of products, conferences, and content.- Diligent research to stay abreast of ever-changing Google algorithms, search console dynamics, keywords, double click, SEO, and media-related trends, aiming to expand the reach of ARA.- Proficient coding skills utilized to disseminate daily newsletters for all organizations.- Aggregation of data for conversion into digestible statistics and insights, crucial for sales and marketing pitches.My skill set encompasses a comprehensive approach to managing, analyzing, and optimizing online presence and content, with a focus on leveraging data-driven insights to drive sales and enhance marketing effectiveness for ARA and associated organizations.

Perform research on new potential individual corporate, foundations and government funders. Process information, organizing planning and executing campaigns on multi-Lingual platforms. Draft/write/edit funding applications and solicitation letters. Edit/draft/coordinate multi-lingual media campaigns and material, including flyers, website, social media, videos and print material.

Coordinate with executives about daily news cast. Maintain continuity of the news cast, Clearly communicate with coworkers and superiors about issues and potential conflicts that could arise during newscast. Operate and troubleshoot equipment. Create daily work logs to ensure morning news cast went smoothly, also to alert IT on any potential issues with the software and equipment. Operate video and audio switch board while simultaneously delivering commands to my assistant, news anchor, and producer.