Adrienne Murphy Email & Phone Number

• Manage a team of marketing associates responsible for developing and implementing campaigns for brand and strategic partner initiatives• Lead large-scale, integrated brand marketing campaigns encompassing paid, owned, and earned media efforts• Supported the launch of the new Masterbrand visual identity for IHG Hotels & Resorts leading to the development of the largest campaign effort in over a decade• Manage budgets for brand campaign marketing efforts, accounting for creative development, paid media, consumer insights, and production management initiatives• Collaborate with internal partners, advertising agencies and external vendors to ensure timely and effective campaign execution• Track campaign performance and implement campaign optimizations as needed

Greater Atlanta Area

Greater Atlanta Area

• Create and execute strategic communication plans across paid, owned and earned media channels for regional and global promotions that increase loyalty contribution for the business• Directly manage teams across agencies and internal cross-functional groups to deliver on robust loyalty campaigns• Accountable for the planning, development, and execution for the Americas region of IHG’s largest global marketing campaign platform Accelerate, which generated $241M+ incremental revenue in a one-year period • Led collaboration with IHG stay brands in campaigns that drive brand trial, room revenue and incremental revenue (i.e. Holiday Inn Express summer promotion 2017)• Work with partnership companies of IHG to create co-branded multi-channel marketing promotions • Responsible for day-to-day management of Mastercard’s partnership campaign Priceless Experiences resulting in $30M+ tagged revenue in 2017

Atlanta, Georgia

• Collaborate with IHG channel owners to secure and deliver multi-brand communications for IHG® Rewards Club loyalty promotions• Manage seasonal multi-brand campaigns targeting mile earners within IHG® Rewards Club and develop strategy around mile earner messaging and airline partnerships • Work cohesively with sub-regional offices to launch regional promotions that bring increased bookings, revenue and enrollments in their region• Design and execute interactive member appreciation events with target audiences (high value and in-hotel) that drive booking intent and increase brand image and awareness

Atlanta, Georgia

• Coordinate educational workshops and training opportunities for internal and field-based employees • Assist the communications manager on execution of weekly internal newsletters and department communications• Organize department-wide events that contribute to increased engagement scores for the Digital, Loyalty and Partnership team• Provide support on project management for multi-brand loyalty campaigns and assist with various marketing activities

Greater Atlanta Area

• Prepare, edit, and track the status of 50+ legal documents per month (master services agreements, statements of work etc.) • Perform corporation searches on Secretary of State database search engines for all 50 states• Manage the calendars and activities of 4+ attorneys and paralegals and provide administrative help on legal negotiations• Maintain communications with attorneys and internal departments to ensure deadlines are met in a timely manner with senior marketing personnel• Collaborate with other legal assistants to enhance efficiencies within the department

Greater Atlanta Area

• Advertising and marketing consulting using knowledge of graphic and web design and print production technology• Provided exceptional customer service as a day-to-day contact for clients• Managed design and print projects from conception to delivery for a diverse customer base• Worked directly with design and production teams to produce and deliver project elements to clients in a timely manner

• Spent an average of 80-120 minutes of phone time screening prospective physicians daily• Completed a 3 month internship training program that highlighted helpful sales training techniques• Generated revenue by screening qualified medical doctors and assisted in scheduling interviews for our clients• Created, edited, and posted job opportunities for physicians on multiple job boards

Marietta, Ga

- Helped plan weekly summer camps for children of the ages 3-6.- Assisted children in creating arts and crafts projects as well as other group projects and games.- Instructed over 40 fifth graders during the week of Vacation Bible School.

Marietta, Ga

- Distributed weekly agendas and calendars.- Assisted the administrative assistants with all clerical tasks.- Increased office morale by providing a hospitable and welcoming atmosphere to all visitors.

Graduate Certificate In Essentials Of Marketing From Kellogg School Of Management

B.S.F.C.S., Consumer Economics

Activities and Societies: Gamma Phi Beta Sorority, Pi Sigma Epsilon Professional Fraternal Organization in Sales and Marketing, University.

Education record