* Lead the translation of our brand, mission, and key messaging across external efforts* Direct marketing strategy and opportunities that elevate the work being done across the organization* Direct creative and content strategy* Support key teams in content creation, messaging direction, and brand consistency

I help high-growth businesses establish their brand voice and content marketing. Primary services include: (1) Brand Strategy: Position your brand within its market, formalize the way you speak to your offering, and standardize your messaging across your marketing channels.(2) Content Strategy: Identify your opportunities within content, build a content strategy that sets your editorial direction and goals; spin up content channels across your marketing funnel such as SEO, social, and email. (3) Content Creation: Launch a repeatable, scalable editorial process and build out content that's a direct reflection of your strategy.

Developed content strategy around educating SMB owners, 50x'ing Justworks' content lead generation.Oversaw team's content production, ultimately creating 200+ articles, videos, eBooks, case studies, and infographics per year. Developed email marketing, social media, and SEO strategies that grew Justblog's readership by over 300%.Established content's KPIs and reporting to set the stage for analytics-based decisions.Shaped and formalized Justworks' brand voice and tone.

Directed content strategy and creation across CBS Local's 22 'Best Of' and Travel sections:Drove content strategy across teams at CBS Local with the goal of increasing traffic and revenue.Drove content creation of 100+ pieces each week with CBS Local's third-party content producer and content leads in CBS markets.Launched Travel section to open up sponsorship opportunities.Award: 2013 CBS Local All Star Recipient - One of six (out of 150 employees) recognized for outstanding performance in 2013

Supported Project Managers to assign, review, edit and place editorial content onto CBS Local's Best Of sections in 24 markets. Produced weekly Lifestyle digital videos.Supported creation of monthly editorial calendar.

Collaborated with all of WCBS 880's reporters and writers to compose on-air stories.Assisted producers in interviewing, finding stories and organizing the daily news lineup.