Here, I am accountable for overseeing promotional activities, digital content creation, and collaborating with local nonprofits, businesses, and governmental groups to enhance community engagement.Key Responsibilities and Achievements:• Strategic Marketing Leadership: Developed and implemented marketing strategies that improved game day experiences for over 7,000 fans per event, significantly boosting attendance metrics for major league teams like the Houston Astros and Washington… Show more Here, I am accountable for overseeing promotional activities, digital content creation, and collaborating with local nonprofits, businesses, and governmental groups to enhance community engagement.Key Responsibilities and Achievements:• Strategic Marketing Leadership: Developed and implemented marketing strategies that improved game day experiences for over 7,000 fans per event, significantly boosting attendance metrics for major league teams like the Houston Astros and Washington Nationals during their 30-day spring training season.• Promotional Materials and Digital Content Oversight: Oversaw the creation and distribution of promotional materials and digital content, coordinating with various departments to meet the park’s standards and effectively appeal to target audiences, including sports and event attendees.• Internship Program Management: Enhanced team efficiency and productivity by leading annual internship program, recruiting and training seven seasonal interns who supported operational needs during peak event times.• Social Media and Online Presence: Directed a successful social media strategy that resulted in a surge of 10,000 new Instagram followers within three months and expanded online presence and brand visibility across platforms including LinkedIn, X, Instagram, and Facebook.• Media Relations and PR: Fostered strong media relationships and amplified organizational reputation by managing media outreach, successfully pitching stories, and serving as the primary liaison with the PR departments of the Houston Astros and Washington Nationals.• Partnership Management: Maximized return on investment and ensured compliance with partnership agreements by administering contractual obligations for social assets and overseeing partnerships valued at $750K. Show less

Lead RISE’s workshops and other programmatic offerings with RISE’s partner organizations: professional leagues and team, collegiate conferences and schools, sports-based youth organizations, middle/high schools, and corporations. Educate and empower individuals and communities to create positive change on matters of race and equity.

My role involves providing tailored concierge services, brand enhancement strategies, and nonprofit engagement plans, as well as developing personal development sessions for professional athletes.Key Responsibilities and Achievements:• Business Expansion and Strategy: Successfully expanded business operations and diversified the client base by transitioning Starr Management from an athlete-focused firm to a consultancy serving a broad spectrum of industries. • Athlete Development… Show more My role involves providing tailored concierge services, brand enhancement strategies, and nonprofit engagement plans, as well as developing personal development sessions for professional athletes.Key Responsibilities and Achievements:• Business Expansion and Strategy: Successfully expanded business operations and diversified the client base by transitioning Starr Management from an athlete-focused firm to a consultancy serving a broad spectrum of industries. • Athlete Development Programs: Developed and conducted personalized development sessions for the 2022 and 2023 Jacksonville Jaguars and Washington Commanders rookie classes, focusing on the work-life balance and well-being of new athletes, demonstrating a commitment to their overall success both on and off the field.• Grant Acquisition and Community Support: Generated $80K in grant funding over six years to support athletes' foundations and community initiatives, significantly contributing to the firm’s reputation as a leader in community engagement and athlete support.• Client Strategy and Legacy Building: Improved legacy building by orchestrating NFL player Carl Davis's off-field business strategies, providing tailored client services, and fostering significant community engagement.• Social Media and Brand Management: Amplified audience engagement and brand relevance by managing social media content for high-profile clients such as retired NFL player and broadcaster, Maurice Jones-Drew. • Digital Marketing Success: Boosted an Instagram audience by 167% to 40K followers through strategic paid partnerships and tailored content strategies for an NFL Network client. Show less

My responsibilities included coordinating logistics, handling talent requests, and working closely with production teams to craft engaging content that resonated with a diverse audience.Key Responsibilities and Achievements:• Operational Excellence: Streamlined operations for twelve live sports broadcasts weekly by managing daily logistics, talent requests, and invoicing, ensuring smooth execution and high-quality content delivery.• Talent Relationship Management: Fostered… Show more My responsibilities included coordinating logistics, handling talent requests, and working closely with production teams to craft engaging content that resonated with a diverse audience.Key Responsibilities and Achievements:• Operational Excellence: Streamlined operations for twelve live sports broadcasts weekly by managing daily logistics, talent requests, and invoicing, ensuring smooth execution and high-quality content delivery.• Talent Relationship Management: Fostered conditions favorable for future re-engagements by maintaining strong relationships with over 25 on-air talents and facilitating seamless communications with more than 20 agency personnel. This role required excellent interpersonal and organizational skills to manage diverse and dynamic talent needs effectively.• Content Development Support: Supported the ideation and logistics for talent production across prominent programs such as Bleacher Report programming, Inside the NBA, and other Warner Bros. Discovery shows. My contributions ensured high-quality broadcast content that aligned with network goals and audience expectations.• Cross-Functional Collaboration: Worked closely with cross-functional teams to enhance program narratives and deliver engaging and relevant sports entertainment, contributing to sustained audience growth and program success. Show less

•Identified, built, and maintained partnerships with charities, talent managers, agents, and partners to curate experiences and facilitate raising over $250K for non-profits•Managed a CRM software and database with over 500 member clients to enhance the quality of both internal and external relations•Created 75+ contracts to facilitate the sale of items and experiences that raised money for non-profits and supported organizational growth

• Identify new Athletes Ambassadors that will promote and support health and fitness initiatives for individuals with Down syndrome and their families• Interact with external resources to build relationships for programming and event opportunities• Provide support for virtual and in-person events to include planning, scheduling, and campaign support• Provide follow up support and participant engagement via social media outlets• Liaison with vendors for merchandise, team apparel,… Show more • Identify new Athletes Ambassadors that will promote and support health and fitness initiatives for individuals with Down syndrome and their families• Interact with external resources to build relationships for programming and event opportunities• Provide support for virtual and in-person events to include planning, scheduling, and campaign support• Provide follow up support and participant engagement via social media outlets• Liaison with vendors for merchandise, team apparel, giveaways, team discounts and partnerships• Assist with providing analysis on topics pertaining to NDSS’ National Inclusive Health and Sports Programs and priorities• Promote and recruit for salon events with Celebrity athletes• Assist, coordinate and recruit for Gala and Golf committees• Secure auction items for events as applicable Show less

We worked to address issues in the justice arena, including improving economic mobility for the underserved. Dedication to Community (D2C) founder M. Quentin Williams and fellow leaders in business and athletics connected to audiences by sharing their personal experiences and genuine examples of how their hard work, relationships and entrepreneurship helped move them into leadership roles, which they encouraged channeling into greater community engagement and social responsibility.D2C… Show more We worked to address issues in the justice arena, including improving economic mobility for the underserved. Dedication to Community (D2C) founder M. Quentin Williams and fellow leaders in business and athletics connected to audiences by sharing their personal experiences and genuine examples of how their hard work, relationships and entrepreneurship helped move them into leadership roles, which they encouraged channeling into greater community engagement and social responsibility.D2C also brings sports leagues, teams and athletes into its mission and outreach to engage and encourages athletes to use their robust platforms and life experiences to help build UNITY in their communities and across industries. Show less

As the Director of Client Services, I advised athletes on structuring their personal, business, and philanthropic goals using a playbook-style approach, which enabled them to manage and achieve their objectives successfully. My role also involved monitoring performance metrics to gauge success and identify areas for improvement, ensuring that services provided met the highest standards of quality and efficacy.Key Responsibilities and Achievements:• Athlete Advisory and… Show more As the Director of Client Services, I advised athletes on structuring their personal, business, and philanthropic goals using a playbook-style approach, which enabled them to manage and achieve their objectives successfully. My role also involved monitoring performance metrics to gauge success and identify areas for improvement, ensuring that services provided met the highest standards of quality and efficacy.Key Responsibilities and Achievements:• Athlete Advisory and Management: Advised over 30 NFL and NBA athletes on structuring their personal, business, and philanthropic goals, using a structured, playbook-style approach to manage and practically achieve diverse objectives. This strategy helped athletes maintain focus and coherence in their professional and personal lives.• Client Liaison and Relationship Building: Acted as the primary liaison for elite talent at TBH Global Asset Management, successfully securing and retaining high-profile athletes including first-round draft picks and Pro Bowlers like Derwin James, Casey Heyward, and Kevin Byard. My role was pivotal in enhancing the firm’s prestige and attractiveness to prospective clients.• Financial Management and Optimization: Administered quarterly financial portfolios and budgets for high-profile clients, optimizing their quality of life and stress management. Streamlined tax preparation processes, reducing the time spent by staff and enabling athletes to concentrate more on their performance and families.• Performance Metrics and Reporting: Monitored and reported on performance metrics to gauge success and identify areas for improvement, ensuring that our services continually adapted to meet the evolving needs of clients. Show less

I played a crucial role in enhancing audience engagement through strategic content development and meticulous talent coordination. My responsibilities included partnering with producers to pitch content ideas and managing complex logistics for interviews and contracts with various stakeholders within the NFL community.Key Responsibilities and Achievements:• Content Development and Coordination: Partnered with producers to develop and pitch innovative content ideas, significantly… Show more I played a crucial role in enhancing audience engagement through strategic content development and meticulous talent coordination. My responsibilities included partnering with producers to pitch content ideas and managing complex logistics for interviews and contracts with various stakeholders within the NFL community.Key Responsibilities and Achievements:• Content Development and Coordination: Partnered with producers to develop and pitch innovative content ideas, significantly augmenting audience engagement. Efficiently coordinated communications and scheduled over 75 interviews with NFL teams, players, executives, coaches, sports personalities, media personalities, and celebrities, ensuring a diverse and compelling range of content.• Contract and Release Management: Orchestrated the management of over 100 talent and 500 location releases, contracts, and detailed interview schedules. My detailed and organized approach ensured compliance and facilitated the smooth execution of filming schedules.• Award-Winning Contributions: Contributed to the achievement of Emmy awards by ensuring meticulous management of talent agreements and NFL documents. My efforts supported the production of high-quality, award-winning content that upheld the prestigious reputation of NFL Films.• Project Management and Execution: Demonstrated exceptional project management skills by handling multiple components of the production process, from initial content ideation to the final execution of interviews and shoots.• Stakeholder Engagement: Maintained strong relationships with a broad spectrum of stakeholders, including high-profile talent and key NFL personnel, which were crucial for securing necessary approvals and facilitating successful content production. Show less

I served as a key liaison for former NFL players, providing updates on marketing opportunities and collaborating on high-impact campaigns. My responsibilities included strategic selection of players for endorsements and events, contributing significantly to the union’s financial success and brand visibility.Key Responsibilities and Achievements:• Player Liaison and Support: Served as the primary point of contact for former NFL players across all 32 teams, ensuring they were regularly… Show more I served as a key liaison for former NFL players, providing updates on marketing opportunities and collaborating on high-impact campaigns. My responsibilities included strategic selection of players for endorsements and events, contributing significantly to the union’s financial success and brand visibility.Key Responsibilities and Achievements:• Player Liaison and Support: Served as the primary point of contact for former NFL players across all 32 teams, ensuring they were regularly updated about marketing opportunities and union-led events.• Strategic Campaign Collaboration: Collaborated with the partnerships team to strategically select over 100 active players for marketing campaigns, aligning player profiles with campaign goals to maximize impact.• Revenue Generation and Brand Enhancement: Contributed to generating tens of millions in revenue through effective player involvement in marketing initiatives, significantly boosting the union’s financial success and enhancing its brand visibility.• Stakeholder Engagement: Worked closely with various teams within the union to coordinate efforts and ensure that player selections and campaign roll-outs were seamlessly executed.• Professional Development: Gained invaluable experience in sports management and marketing, learning how strategic decisions are made within a major sports union and developing skills that are essential for a career in sports marketing and player representation. Show less

Recruited over 5,000 volunteer readers, mentors and tutors in 5 months for the United Way and Team NFL as the Team Babineaux Representative.Specific Duties:➢ Managed 40-year partnership between the National Football League and United Way➢ Worked directly with NFL players and their publicists to advocate for community volunteerism➢ Wrote content for United Way associated social media➢ Planned and supervised volunteer recruitment events in the Atlanta NFL market… Show more Recruited over 5,000 volunteer readers, mentors and tutors in 5 months for the United Way and Team NFL as the Team Babineaux Representative.Specific Duties:➢ Managed 40-year partnership between the National Football League and United Way➢ Worked directly with NFL players and their publicists to advocate for community volunteerism➢ Wrote content for United Way associated social media➢ Planned and supervised volunteer recruitment events in the Atlanta NFL market. To find out more about volunteer opportunities, TEAM NFL and to take the pledge, go to http://www.unitedway.org/partners/national-football-league/ Show less

Worked under the manager of the day-day account and on-site activation of The Atlanta Falcons and Equifax PartnershipAssisted in full strategic marketing plan, weekly recaps, mid-season report, and program summary to track progress against goalsCreated social media postings for Facebook and Twitter in regards to Falcons Fantasy Football and Ultimate Gameday Experience GiveawaysHandled daily shipping responsibilities

Assisted with development and expansion of client athletes' online presence through website and social media managementAssisted with coordination of events, football camps,sponsorships and marketing campaigns Prepared pitch letters, news releases and other communication efforts related to clientsAided in the planning and execution of the Sports and Entertainment groups' annual retreatCoordinated opportunities for player appearances, interviews and feature stories

Helped guide recently graduated athletes through the transition to college and incorporate plans to balance school, health, sports and personal time.Mentored student athletes and provided guidance for personal development through achieving academic success, building relationships with peers and coaches, and acting as a resource for both school and life experiences.Assisted in increasing the graduation success rate from 81% to 83% for student athletes through mentoring and… Show more Helped guide recently graduated athletes through the transition to college and incorporate plans to balance school, health, sports and personal time.Mentored student athletes and provided guidance for personal development through achieving academic success, building relationships with peers and coaches, and acting as a resource for both school and life experiences.Assisted in increasing the graduation success rate from 81% to 83% for student athletes through mentoring and tutoring athletes on the highest academically-achieving SEC football team. Promoted Georgia Football to prospective students and their parents as a way to gain academic and life skills in conjunction with pursuing sports. Show less