Key Roles- Determination of company strategy.- Planning and progress of new product development- Monitoring and control of performance to budgets.- Overseeing Sales Office and field operations.- Overseeing of company marketing strategy- Liason with the company’s bankers, auditors and key customers.History;Started Synectic Design Ltd from scratch with the technical Director my Husband Brian in 1993.The companies specialties are Industrial and scientific Instrument design and manufacturer. Measurement of weight, stress and strain, flow measurement and electronic signal conditioning in industries as diverse as chemical and concrete manufacturing to designing bespoke strain gauge amplifiers for Formula 1 racing cars. Test equipment for Mira, Shell and production car manufacturers. The company has been trading for 27 years. Globally for the last 10 years. Involvement in product development for multinational high tech companies in numerous fields including energy management and alternative energy production. The variety of industries seeking our expertise never ceases to amaze me. But then again its measurement and where don't you use measurement?For 24 years I have had overall management responsibility. I retain the role of key account manager and project manager. Customer relationships and staff development are my favourite parts of the work.