Passionate about social media strategy and content creation, I bring a decade of experience in fostering engaging online communities and driving impactful digital campaigns. I've spearheaded global campaigns across platforms like TikTok, Instagram, Twitter, Facebook, and LinkedIn.At Sofar Sounds, I managed content strategy and daily posting for both global and local channels, collaborating seamlessly with cross-functional teams. I led the launch of our official TikTok page, driving brand awareness to a new audience and creating original content series. I have gained valuable insights and expanded my skill set significantly during my time spent at 11 Ounces, TIDAL, and Complex — where I played a pivotal role in managing social media accounts, focusing on audience engagement and growth. I've excelled in creating content calendars, coordinating with art designers, and managing brand accounts across various platforms. As well as curating compelling content, conducting artist interviews, and discovering emerging musicians.With a passion for creating impactful content and fostering audience engagement, I bring a unique blend of creativity, strategic thinking, and cross-functional collaboration to every project. Let's connect and explore opportunities to drive your brand's digital presence to new heights!
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Social Media ManagerOkayplayer. Jul 2024 - PresentUs- Manages Okayplayer coverage via Instagram & TikTok- Builds out social content calendar - Created/Designed assets for social - Copywriting, community management, video editing, asset/graphic creation- Coordinates with Editorial & Video Production team to boost content on social- Handled MTV VMA red carpet coverage -
Social Media CoordinatorBillboard Feb 2024 - May 2024New York, Ny, Us- Assisted SEO & Social department with event promotion- Built social rollout for Billboard’s Women In Music & SXSW events- Garnered 412M+ impressions & 200M+ video views for both events- Managed Billboard Hip-Hop/R&B coverage via Instagram, Twitter, Facebook, & Threads- Created assets for Instagram via Photoshop -
Social Media ManagerSofar Sounds Oct 2021 - Dec 2023Somerville, Ma, Us- Managed content strategy & daily posting on Global channels (TikTok, Instagram, Twitter, Facebook, LinkedIn)- Managed daily posting for Global & 26 Local channels before team expansion- Launched official TikTok page — introducing brand, creating viral moments, and producing new original content & series- Copywriting, community management, video editing, asset/graphic creation- Worked on cross functional projects alongside Commercial Partnerships, Paid Social, Editorial, Concert Ops, and Customer Support teams- Created Social Guidelines handbook & trained incoming Local Leads- Worked alongside Curator team, guiding international team through Instagram Storytelling workshops- Assisted with brand partnership/curated show relationships -
Social Media CoordinatorBillboard Aug 2021 - Sep 2021New York, Ny, UsHip-Hop & R&B Summit - Reviewed panel discussions for best social video cuts- Delivered time codes to video team- Social copywriting- Scheduled posts for Twitter, Facebook, Instagram Feed, Instagram Stories, and TikTok- Collected performance data post eventLatin Music Week- Watched panel footage for best social video cuts- Delivered time codes to video team- Social copywriting- Scheduled posts for Twitter, Facebook, Instagram Feed, Instagram Stories, and TikTok -
Senior Manager Of Social Media Strategy & Content Development11 Ounces Aug 2020 - Apr 2021New York, Ny, Us- Creating content calendar for 11 Ounces' clients- Coordinating with designers on promotion assets for clients- Building pitch decks- Managing brand's Instagram & LinkedIn accountsSoundCloud- Manage brand's Twitch promotion on social (Twitter, Instagram, Facebook)- Build out content calendars and social plans for each Twitch program & YouTube series- Record time stamps for live streams to create social cut downs- Update programming calendar on Twitch- Moderate chat during live Twitch streams- Gather music submissions from fans for Link & Build live stream- Help host and transcribe full interviews for SCENES seriesAmazon Prime Video - Create social calendar for APV x NFL- Develop social copy for all of talent- Gather user generated content for Holiday Blitz programming- Outreach to NFL fans on social media for use of their content- Create cut downs from programming for social -
Social Media ManagerTidal Mar 2020 - Jul 2020New York, Ny, Us- Train incoming Social Media Coordinators- Build out social plan for how TIDAL will support album, song, video, and live event roll outs- Coordinate with Design, Marketing, and Editorial teams on ways to push content- Create new identities for social series- Build out Trello cards with incoming video content for Design Team to work on -
Social Media CoordinatorTidal May 2019 - Jul 2020New York, Ny, Us- Manage all brand’s social accounts (Twitter, Instagram, Facebook, LinkedIn)- Collaborate with Design team to create assets - Pre-promotion, on-site coverage, and post-promo for all live events and livestreams- Social content with artist visits (IG Live, Boardroom Sessions, Q&A, Deep Dive, etc.)- Build new IGTV content- Creating social copy for several depts. (Marketing, Editorial, Video, etc.)- Deliver full analytic reports post events/campaigns -
Social Media ManagerComplex Networks Jun 2017 - Jan 2019Los Angeles, Ca, UsI was responsible for keeping Pigeons & Planes, Complex Music, and Everyday Struggle's social media accounts active and engaged on several platforms (TW, IG, & FB). - Focused on growing the company through engagement with the audience and becoming a leading source for information. - Edited videos for each specific social platform. - Monetized original news and social videos to boost accounts' profits.- Worked directly with art dept. to create assets to push engagement on news teams' features/articles/interviews.- Covered breaking news and live events. -
Staff WriterComplex Networks Jun 2017 - Jan 2019Los Angeles, Ca, UsAs part of the Music team, I interviewed notable artists, premiered new songs and music videos. I was apart of many team debates to help solidify the order of several 'Best of...' lists, wrote blurbs for year end articles, etc. -
Contributing Writer At Pigeons & PlanesPigeons & Planes Feb 2014 - Aug 2018New York, New York, Us- I was responsible for writing daily posts about music news, songs, videos, etc. - Discovered/covered emerging artists by carefully going through music submissions. - Constructed interviews with various risings and established artists.- Researched information for news stories as well as weekly original social clips and YouTube videos. -
Editorial InternPigeons & Planes Feb 2014 - Aug 2014New York, New York, UsMy responsibilities included writing new posts for the website, doing thorough research, gathering content as well as transcribing interviews. -
InternNbcuniversal, Inc. Sep 2011 - Dec 2011New York City, Ny, UsI was responsible for assisting the staff of NBC's non-fiction production unit Peacock Productions. I aided producers with video research for NBC News, MSNBC and NBC Universal broadcasts. I alsologged videos and transcribed program segments including NBC's “Education Nation” initiative.
Adrienne Black Skills
Adrienne Black Education Details
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Liu BrooklynJournalism -
Inactive-1703030558-Liu BrooklynJournalism
Frequently Asked Questions about Adrienne Black
What company does Adrienne Black work for?
Adrienne Black works for Okayplayer.
What is Adrienne Black's role at the current company?
Adrienne Black's current role is Social Media Manager & Content Strategist.
What schools did Adrienne Black attend?
Adrienne Black attended Liu Brooklyn, Inactive-1703030558-Liu Brooklyn.
What skills is Adrienne Black known for?
Adrienne Black has skills like Social Media, Facebook, Microsoft Office, Social Networking, Music, Entertainment, Photography, Wordpress, Final Cut Pro, Photoshop, Editing, Social Media Marketing.
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