Adrienne Cardy Email & Phone Number

Toronto, Ontario, Canada

In my current role, I work directly with clients to address their business issues. In doing so, I get to build out custom research plans to understand the shopper through the combination of behavior-based insights and shopper feedback.

Toronto, Ontario, Canada

In this role, I worked with a phenomenal team to build and execute complex research programs. Across North America, from design through analysis, to final insights and recommendations, we conducted in-person and online research. We used a variety of technologies – such as virtual reality and eye tracking - to measure behavior and combine it with shopper feedback.

Toronto, Ontario, Canada

In the Director role, I worked closely with the partners to execute research for our clients. I worked across a variety of industries to deliver insights that combined what shoppers say with what they do.

Mississauga, On

I joined MLF as they were launching their insights team, with a role focused on delivering actionable insights and recommendations that put the consumer at the heart of every business decision. In doing so, I conducted primary and secondary research, moderated focus groups, ran large scale quantitative surveys, listened to socials, analyzed trends, and partnered with amazing research suppliers when the insights we needed couldn’t be gathered in-house.

Toronto, Ontario, Canada

As Director of Innovation & New Product Development for Canada, I worked with the global team to introduce and transition existing innovation clients to a new concept testing platform. I continued to work with leading brands to inform the launch of many successful CPG, Pharma, and Finance innovations globally.

Toronto, Ontario, Canada

My time at Kantar began in the finance practice area, evaluating innovative new banking products. From there, I expanded into CPG, conducting research from early-stage white space identification, ideation, concept testing, product testing and launch forecasting.

Toronto, Ontario, Canada

My first opportunity in insights was field data collection, driving around Northern Ontario intercepting shoppers.Shortly thereafter, I moved into the role of analyst and saw firsthand how the data I had collected could be transformed into an actionable plan. During my time at Malatest, I was fortunate to build my program evaluation skillset, learning a systematic method for collecting, analyzing, and using information to evaluate the efficacy of publicly funded programs.