Adrienne D.A. Smith, Mba, Cia Email & Phone Number

Saint Helena, Ca

As General Manager and newest Partner of Parallel Napa Valley, I run the day-to-day operations for this boutique 700-case winery produced by renowned winemaker, Philippe Melka. I manage all aspects of sales (both DTC and wholesale), marketing (including website, social media, email and print materials), inventory, shipping, compliance, customer relations, tasting room operations (including developing print materials, wine and food pairings, hosting guests and hiring and training on-call hosts), wine events, travel, strategy, analysis, annual planning, bottling twice per year, and financial management as the sole employee (on a contract basis).ACCOMPLISHMENTS• Complete renovation of infrastructure, financial systems/reporting, and operations in less than three years, which brought the company to its first profitable year after 21 years in business.• Quickly adapted and remained nimble during the pandemic creating online tasting and engagement opportunities as well as collaborating with comparable premium brands to design attractive online offers. • Wine Club Membership has grown more than 550% while DTC sales increased more than 200% over the past five calendar years.• Continually develop innovative programming, based on data analysis, to adapt to changing consumer behaviors both in the industry and within the winery, including a program to acknowledge and reward repeat buyers while encouraging them to purchase more frequently as well as a new wine club to attract younger buyers who will grow with the brand.• Created a robust travel program inviting buyers and Wine Club Members to host small, private events, which has resulted in more than 1100% growth in Event revenue.• Established a new Wine Club Membership Orientation, which members can complete online via a YouTube video or request a 1:1 Zoom session, with a goal of reducing attrition.• Garnered 200 5-Star Reviews on TripAdvisor for exceptional customer-centric service and engagement.

Vegetarianized.com is a collection of recipes to inspire people to eat a few meals each week with ingredients that are both in-season and meatless. Check out Vegetarianized.com on Facebook, Pinterest, Twitter, and Instagram. Featured on Chow.com Video Tips and HuffPost Taste.

St. Helena, Ca

Culinary One Partners (C1P) was founded in 2010 with the mission to provide the business resources necessary for scientists, agriculturalists and culinarians to grow and innovate. Those resources include education, business development, and financial capital. C1P is committed to fostering strategic partnerships and developing innovative, mutually benefitting collaborations in the agriculture and hospitality industries. C1P believes that successful partnerships not only create value for the partnering companies, but the entire food chain as well.C1P has four core services: -Agriculture and Culinary Educational Tours-Business Development Consultation-Culinary Expertise-Product Brokerage

Napa, Ca

Napa Valley Community Foundation helps donors transform their passion for giving into greater impact. Since 1994, NVCF has served as a bridge between philanthropic families and hard-working nonprofit agencies – bringing people, ideas and resources together to enhance the quality of life for all in our community. From American Canyon to Calistoga, NVCF has distributed more than $40 million in grants since it was founded, and currently serves as the philanthropic partner to 100 individuals, families and corporations in Napa Valley.As a member of the Senior Management Team, I serve as the architect, general contractor and construction crew of the NVCF's expanded development program to drive new revenue across all channels of fundraising, including major gifts, direct mail, annual fund, planned giving, social giving, endowment, as well as some corporate giving and targeted campaigns.

Saint Helena Ca

Estate Sales and culinary support for Clif Bar's Clif Family Winery private tasting room on a part-time basis.

Saint Helena, Ca

Completed my externship at both the Meadowood Culinary Garden as well as The Grill restaurant.

Davis, Ca

Provided transition support to the Dean of the UC Davis School of Education during the search for my successor.

Davis, Ca

LEADERSHIP & RESPONSIBILITIES:•Provide strategic leadership for all fundraising, marketing, alumni relations and communications efforts for the School as a member of Senior Management Team to assure achievement of School priorities in $1B Campaign for UC Davis (School Goal: $16M; Raised by Jan 2014: $17.2M).•Advance overall strategy for fundraising priorities, donor-related communications, and outreach activities/events, and personally manage portfolio of major gift prospects/donors/private foundations.•Provide management and leadership for growing, dedicated team of staff professionals, team budget, and comprehensive team strategic plan in coordination with School, University Development and University Communications.ACCOMPLISHMENTS:•Completed 2012-13 as second record year in a row in private fundraising surpassing $4.5M. Personally raised $3M in first two years in this position.•Received 3 awards for School’s marketing materials from CASE, and completed work on School’s first comprehensive brochure.•Achieved record 90% participation from Board of Advisors and record 100% participation from Alumni Council in annual giving.•Identified new prospect pool, including 650+ individuals and foundations, of which nearly 70% had no relationship manager. Used this to build case for successful recruitment of new major gifts officer.•In preparation for 10th anniversary, spearheaded series of brainstorming sessions to inform yearlong planning efforts where 100+ staff, faculty, students and alumni attended. •Served on successful search committees for several University Development positions as well as new Task Forces, including for the Annual Fund and led subgroup focused on needs of faculty and top campus leadership for Fundraising Training Task Force. •Spearheaded initiative with goal of improving School’s USN&WR ranking by creating regular communications plans for key groups as well as positioning faculty articles in notable education magazines.

Davis, Ca

LEADERSHIP & RESPONSIBILITIES:* Provided leadership in planning, administration, analysis, and execution of major gift solicitations for School priorities in the $1B Campaign for UC Davis (School Goal: $25M; Raised by Aug 2011: $20M).* Responsible for creating an extensive program of engagement for a top 30 MBA program new to fundraising.* Continuous development of thoughtful strategies to identify and cultivate top prospects to inspire philanthropicinvestment from high net worth individuals, foundations and corporations across the country.* Oversaw extensive communications program for a nationwide portfolio of 225+ donors and prospects.* Supervised all development activities during Assistant Dean transition leading a team of four professionals.ACCOMPLISHMENTS:• Raised more than $5.3M pledged from investors across the country for finance and entrepreneurial programs as well as research and building projects. Estimated return on investment: 9.6. Increased number of School alumni major gift donors by 350%.• Chief fundraiser working with the Chancellor, Dean, University Development Office, and Faculty on a $10M leadership ask to establish a new institute that will transform entrepreneurship education.• Identified and led initiative to increase value from School’s Dean’s Advisory Council through a systematic process of benchmarking and identifying key needs, developing formal expectations, transitioning ineffective members, and creating and implementing a recruitment plan. After three years, philanthropic participation reached 100%.• Led strategy to revise campaign goals and priorities in advance on the public launch of The Campaign for UC Davis and identify top donor prospects to match key fundraising needs.• Drove initial fundraising marketing efforts for The Campaign for UC Davis at the School level by working in concert with School marketing staff and campus communications office to develop key messages and materials.

Swish is a gay-straight alliance that provides opportunities for straight women and men to contribute their time, energy, and talents to furthering the LGBT rights movement. Swish envisions a world in which the equality and freedom of all LGBT people is valued and celebrated. Since I took over as Treasurer in 2008, Swish has effectively budgeted to raise a surplus of nearly $20,000 in just less than five fiscal years. The annual budget has doubled in two years as has board giving and general donations.

Vintners Charitable Cooperative is an online wine marketplace created to help nonprofit organizations raise money while at the same time celebrating the world’s greatest artisan winemakers. We tell the stories and share the wines of small family and boutique wineries, and help nonprofit organizations raise funds to support their mission-critical efforts in our communities. A semi-annual Wine Club and Online Wine Store gives 25% and 10%, respectively, of customer's purchases to the charity of their choice.

Greater New York City Area

LEADERSHIP & RESPONSIBILITIES:• Cultivated, solicited and secured major gifts from donor prospects for $100M Centennial Campaign (College Goal: $13.5M; Raised by Aug 2007: $9.9M).• Chief fundraiser for College with an alumni prospect pool of 16,000+. Created strategic identification and cultivation techniques to find top prospects. Managed a portfolio of 150+ prospects.• Oversaw multiple fundraising, event and marketing projects across campus working in concert with teams from College marketing, Presidential events, and Central Philanthropy offices.ACCOMPLISHMENTS:• Raised nearly $3M from donors in the metro New York City area for programs ranging from arts/film projects to history conferences to science and business scholarships.• Worked with Dean, faculty and fundraising colleagues to successfully secure more than 80% of funds requested of new prospects and lapsed donors for key College initiatives and programs in the Centennial Campaign.• With the Dean, established, provided fundraising education, and led a Campaign Steering Committee to increase financial commitment, and employ their expertise, resources, and alumni connections.• Ensured appropriate, timely acknowledgement of gifts, financial reports, and scholarship recipient information in coordination with Central Philanthropy and Finance Offices.

Greater New York City Area

LEADERSHIP & RESPONSIBILITIES:• After five months on the job, ensured a smooth transition and continued fundraising success as Acting Director of Development through immediate contact with foundation, corporate, individual donors and board members, the assessment of the current fundraising position and building relationships with staff leadership.• Oversaw all philanthropic fundraising efforts as sole fundraiser for $18M research institution with 200+ employees and $8.4M annual fundraising goal.• Staff liaison to a high-powered, couples Board required to commit to a 7-figure pledge within the first three years of membership, including top leaders from Goldman Sachs, The Gap as well as the then Governor of NJ.• Worked closely together with the Director of Communications in developing web presence, brand identity, and marketing pieces that drove messaging for fundraising events, proposals and campaigns.ACCOMPLISHMENTS:• Raised more than $11.7M in 18 months from elite corporate executives, top global corporations and corporate foundations as well as through government appropriations.• Philanthropic projects included post-9/11 mental health care and pre-K education programs for children, parents and educators in New York City public schools.• Coordinated solicitations with the board of directors and principal donors for an annual major event with 800+ guests and revenue of $3M+.• Planned and implemented organization’s first annual campaign raising more than $65,000 in first year.• Self-taught knowledge of mental health research and clinical care at top ranked medical center in New York City.

Richmond, Virginia Area

LEADERSHIP & RESPONSIBILITIES:• Responsible for all fundraising, marketing, communications and public relations programs as well as budget and resource allocation as chief fundraising and communications officer.• Provided leadership as the staff liaison to the Development and Public Relations Committees by initiating key projects, delegating committee assignments, managing timelines, offering feedback, and recognizing success.• Positioned the organization in regional media outlets with regard to programs, mission and organizational leaders to educate target audiences about important social issues and/or increase financial and volunteer support.ACCOMPLISHMENTS:• Raised more than $1.2M leading a fundraising and communications department after just 18 months in the field.• Established annual fundraising budget and marketing plan to ensure more than $0.80 of each dollar raised was earmarked for programs.• Assisted in the matching of a key foundation pledge of $500,000, which not only was the largest gift ever received, but provided the momentum to successfully finish the first capital campaign.• Constructed a brand identity that defined the organization’s work in the community, including logo creation and developing a consistent image/message that permeated through all materials.

Richmond, Virginia Area

• Conducted research to identify new, appropriate prospects for Annual and Capital Campaigns.• Facilitated staff and board committees to plan and implement several annual fundraising events generating more than $250,000 and a 10% increase in new donors in one fiscal year.• Assisted in the revision of gift and stewardship policies in preparation for capital campaign.• Recorded and maintained confidential information on donors/prospects through systems that enabled a high degree of personalization and individualized attention.

Associate'S Degree, Culinary Arts/Chef Training, Finished With Second Highest Gpa In My Culinary Class: 3.68

Activities and Societies: Culinary Graduation Award, Management Graduation Award, CIA President Scholar 2014-15/2015-2016, National.

Mba, Finance, Investment Management, Gpa 3.96

Activities and Societies: Lubin Graduate Society Board, Commencement Investment Management Award, Beta Gamma Sigma International Honors.

Bs, Marketing, International Business, Gpa 3.5 - Cum Laude

Activities and Societies: Cum Laude, Alpha Kappa Psi Co-Ed Business Fraternity, 1st woman President in 42 year history of the Delta Zeta.

Ba, Leadership Studies, Gpa 3.4

Activities and Societies: Jepson School of Leadership Studies Student of the Month (first recipient)