Adrienne Fishman Email & Phone Number

> Lead and oversee a multifaceted account with high-profile brands, managing the account team and ensuring all work aligns with strategic and creative goals.> Build and maintain strong relationships with senior clients, driving business growth of new cardmembers and maintaining account profitability.> Develop and implement effective creative strategies and identify key growth opportunities by understanding client needs and challenges.> Provide senior leadership and… Show more > Lead and oversee a multifaceted account with high-profile brands, managing the account team and ensuring all work aligns with strategic and creative goals.> Build and maintain strong relationships with senior clients, driving business growth of new cardmembers and maintaining account profitability.> Develop and implement effective creative strategies and identify key growth opportunities by understanding client needs and challenges.> Provide senior leadership and mentorship to account and cross-functional teams, while collaborating with other client agencies and interagency teams.> Support the executive committee in formulating and executing agency policies and practices to enhance overall team and management effectiveness. Show less

• Orchestrated an Effie award-winning campaign for a major insurance brand, outperforming competitors with 10x larger media budgets. This long running campaign led to increases in brand awareness, consideration and ultimately business growth.• Produced contextually relevant social creative through strategic thinking and collaboration across the agency that drove to a significant lift in ad recall.• Spearheaded an integrated campaign focused on a new strategy for Farmers Insurance… Show more • Orchestrated an Effie award-winning campaign for a major insurance brand, outperforming competitors with 10x larger media budgets. This long running campaign led to increases in brand awareness, consideration and ultimately business growth.• Produced contextually relevant social creative through strategic thinking and collaboration across the agency that drove to a significant lift in ad recall.• Spearheaded an integrated campaign focused on a new strategy for Farmers Insurance, achieving a surge in quotes and enhanced brand recognition. • Continuously partner with Farmers Insurance on understanding their business challenges, strategic shifts, business goals and marketing needs.• Oversee celebrity talent relations and contract negotiations with an Oscar-winning actor, professional athlete, and their teams.• Constantly testing and learning by leveraging findings from prior work and platform trend, to produce innovative new work.• Collaborated with diverse internal departments to ensure optimal account servicing and efficiency. This includes but not limited to staffing plans, scoping process, and planning calendars.• Partnered with strategy departments to hold insightful focus groups, creative testing, and consumer research. • Executed key brand partnerships such as Sesame Street’s 50th Anniversary campaign and developed unique tentpoles to align with key culture moments around events like the Oscars. Show less

Managing integrated advertising campaigns for Farmers Insurance

• Ran the Lexus Owner’s website redesign including content creation, personalization and development.• Led the national integrated campaign strategy and development for the first-ever Lexus RC coupe.• Worked with executive management on business objectives, creative and vision for future retail concept. • Managed a ground-up database solution to reduce costs and gain efficiency for the Lexus regional business.• Cultivated the skills and abilities of junior agency staff.

• Developed various digital-centric ideas including the LS Tumblr Page, winner of AdWeek’s Best Use of Native Advertising.• Built the Lexus dealer business through recommending, fostering, creating, and delivering effective digital advertising programs, inclusive of dynamic and geo-targeted banners.• Collaborated on Lexus' entertainment content channel, L/Studio, to reach Gen X/Y target audience.• Worked with tech and user experience teams to maintain and enhance Lexus website… Show more • Developed various digital-centric ideas including the LS Tumblr Page, winner of AdWeek’s Best Use of Native Advertising.• Built the Lexus dealer business through recommending, fostering, creating, and delivering effective digital advertising programs, inclusive of dynamic and geo-targeted banners.• Collaborated on Lexus' entertainment content channel, L/Studio, to reach Gen X/Y target audience.• Worked with tech and user experience teams to maintain and enhance Lexus website properties.• Authored core client communications such as contact reports and scope of work documents including timelines, budgets and descriptions of deliverables.• Encouraged client consideration and application of agency-generated POVs when developing ideas and advertising plans. Show less

• Collaborated with client and partner agencies on media buys and strategy.• Coordinated Nissan monthly offers and sales events.• Managed banner production from conceptual phase to trafficking.• Facilitated sweepstakes programs for launch vehicles.• Assisted in research and analysis of use of dynamic ad builder for increased efficiency of banner production.• Oversaw development of account group assistant and interns.

· Sustained internal team organization by managing production estimates and schedules· Consistently updated weekly status reports and monthly banner rotation for distribution to client and internal teams· Conducted competitive analysis of current and relevant interactive and automotive news· Facilitated legal requests

· Maintained media tracking and insertion orders· Interfaced with Media Representatives to book ad space· Conducted research projects to provide support for business strategy· Assisted in Brand/product name conception

Bachelor Of Science, Communication; Advertising And Marketing

Education record