Adrienne Pigg Email & Phone Number

- Managed a portfolio of National Account marketing plans approximating $4M. - Collaborated with the field sales managers regarding the execution of marketing plans for Elite & Key Accounts. - Responsible for overseeing the creation of a multitude of projects including: direct mail, print advertisements, digital, social medial, and email blasts. - Ensured all co-operative trade marketing initiatives – including imagery, logos, & videos – were compliant with brand guidelines as established in Seabourn’s Corporate Brand & Campaign Guidelines documents. - Worked directly with Creative Services department to produce in-house marketing initiatives, which included: content creation, copywriting, image procurement, custom flyers & brochures, social media banners, and send-ready HTML emails. - Developed a new tracking tool to maintain all marketing initiatives and ensure all deadlines were met. This tool also served as a high-level overview and visual aid for the Deputy Director of Key & National Accounts to display, present, and communicate existing marketing efforts in weekly Revenue meetings. - Instrumental in developing new processes for approving co-operative marketing investments to ensure high ROI. - Created monthly newsletter template for Deputy Director to send monthly updates to the field sales team. - Responsible for editing and proofing any externally created marketing initiatives including micro-sites, direct mail pieces and brochures. - Coordinate with web team to ensure accuracy and availability of all sales tools on advisor facing site www.GoSeabourn.com. - Event planning support as well as researching, ordering and shipping promotional items. - Maintained co-op budgets and approved invoices for payment. - Supported 6 Key Account Managers to achieve quarterly and annual revenue goals.

- Drove sales and managed all incoming customer requests via phone and email. - Communicated and processed promotional coupon programs to increase sales. - Award winner for customer satisfaction and product/service knowledge. *Leadership roles allocated to me based on my proven excellence: These roles exceeded my standard job duties and those of my peers - Wrote and edited training documents, email templates, tutorials, and “how-to” articles. - Contributing writer and content curator for Holland America Group’s video web series, which featured updates from our leadership team, company news, and stories from our brand partners. - Participated in UX design and optimization of new company websites via focus groups and usability testing.

- Primary duties included sales and customer service. - Drove sales and managed all incoming customer requests via phone. - Quality Assurance mentor.

- Crafted engaging copy for company website. - Ensured consistency and adherence to brand voice.

- Tutored student athletes in various courses within Communications Studies.

- Sourced, wrote, and edited lifestyle and feature articles as well as news reporting.