Adrienne Hardin Email & Phone Number

Grinnell, Ia, Us

Grinnell, Iowa, United States

Led the planning, execution, and evaluation of the email marketing program to increase customer content utilized in marketing initiatives and product development. Identified email marketing program successes, collected data on performance, and synthesized data into actionable refinements. Collaborated across the company (with the product, engineering, sales, and customer success teams) to improve customers’ product experience by identifying pain points, pitched, tested, and promoted product… Show more Led the planning, execution, and evaluation of the email marketing program to increase customer content utilized in marketing initiatives and product development. Identified email marketing program successes, collected data on performance, and synthesized data into actionable refinements. Collaborated across the company (with the product, engineering, sales, and customer success teams) to improve customers’ product experience by identifying pain points, pitched, tested, and promoted product improvements. Show less

I developed and implemented a strategic customer communications plan to encourage product adoption and contribute to retention efforts, scaling it to accommodate 600% customer growth. I designed, built, and wrote content for the biweekly customer newsletter, incorporating individualized customer metrics. I tracked email campaign metrics and implemented changes to campaign strategies to increase audience engagement.

Grinnell, Iowa

Oversaw the establishment, execution, and evaluation of institutional social media communications. Developed and executed storytelling, content, and digital strategies to engage target audiences while increasing brand awareness. Collected, compiled, and analyzed campaign data and used it to develop, write, and present statistical and narrative reports to leadership and stakeholders. Provided education and direction to departments, faculty, staff, and students in the development and execution of… Show more Oversaw the establishment, execution, and evaluation of institutional social media communications. Developed and executed storytelling, content, and digital strategies to engage target audiences while increasing brand awareness. Collected, compiled, and analyzed campaign data and used it to develop, write, and present statistical and narrative reports to leadership and stakeholders. Provided education and direction to departments, faculty, staff, and students in the development and execution of strategic social media plans. Show less

Charles City, Iowa

Led fundraising efforts, volunteer recruitment, and public engagement initiatives to support project goals. Initiated and led local organizing committees for events, managing over 50 volunteers. Managed communications strategy for each event while maintaining the brand identity for the corresponding organization. Coordinated regional media efforts for each event, including press releases, radio appearances, advertising campaigns, and social media presence.