Collaborate with clients and stakeholders to identify goals and objectives. Develop and implement creative marketing strategies and campaigns that engage audiences, encompassing digital marketing, content creation, social media, and traditional advertising. Conduct performance analysis using key performance indicators to measure the success of strategies and campaigns and provide actionable insights for optimization.

Designed and implemented communication strategies, marketing strategies, and campaigns to increase brand visibility and drive lead generation. Developed new brands for municipalities, non-profits, and businesses. Conducted competitive and benchmark analysis and market research to identify trends and opportunities for differentiation. Utilized various digital marketing channels to maximize online presence, including social media, email marketing, and search engine optimization (SEO). Created engaging content for internal and external communications and to engage target audiences, including press releases, newsletters, blog posts, collateral, website, television, and social media platforms. Coordinated the production of marketing materials, ensuring brand consistency and messaging accuracy. Managed media relations, fostering positive relationships with journalists and securing media coverage for key initiatives. Monitored and reported on campaign performance, making data-driven recommendations for continuous improvement. Developed websites and e-commerce sites, ensuring functionality, security, and optimal user experience for performance across various devices and browsers.

Managed day-to-day operations of the advertising department, overseeing the development and execution of advertising campaigns. Developed and executed comprehensive advertising strategies to meet organizational objectives, including brand awareness, lead generation, and sales targets. Oversaw the planning, implementation, and optimization of multi-channel advertising campaigns, including digital, radio, television, and print. Established and maintained relationships with media partners, negotiated advertising rates, and managed media budgets to maximize ROI. Conducted competitive analysis to identify trends and opportunities for differentiation in advertising approaches. Utilized data analytics and KPIs to measure the success of advertising campaigns and provided insights for continuous improvement. Developed and maintained e-commerce websites, ensuring functionality, security, and optimal user experience.

Collaborated with business clients to identify and understand their design needs and objectives, translating concepts into visually appealing and effective designs. Created various design materials, including logos, branding collateral, marketing materials, social media graphics, and website layouts. Developed visually cohesive and impactful campaigns.

Responsible for corporate communications, marketing, branding and key client account management in the retail channel. Designed and delivered onboarding training programs for new employees.