Adrienne Jess Ng Email & Phone Number

New York, NY, US

• Mentored global startups in web3 and innovation tech on brand strategy and communications, including crafting brand statements for Panther Protocol (UK) and Ubuntu (globally distributed), and naming Stelium.
• Guided language enhancements for zero-knowledge proof (ZKP) communications at Panther Protocol.
• Collaborated on investor decks for GreenOnyx, Stardust, and Ubuntu/BES to refine messaging with partners.
• Led development of investor event materials for GreenOnyx/Wanna Greens and created brand strategy/customer personas for Gesture.
• Clients: all startups – GreenOnyx/Wanna Greens (AgroTech), Ubuntu/BES (web3 FinTech), Panther Protocol (web3 Privacy Tech), Stelium (web3 Venture Studio), Gesture (gifting app), Stardust (hemp supply-chain tech)

Palo Alto, California, US

Launching a new era of strength training.

New York, NY, US

• Led strategic client engagement with KPMG US involving 9+ business lines, overseeing service and product marketing campaigns, strategy development, and creative outputs.
• Managed B2B brand and ABM campaigns for KPMG US, steering a cross-functional team through 15-35 projects concurrently, resulting in doubling revenue from $1M to $2M in a year.
• Collaborated closely with US Marketing Executive Leaders to enhance go-to-market planning using market research insights and competitive analysis.
• Coordinated with global teams to adapt messaging for local cultural relevance, ensuring effective asset delivery.
• Aligned messaging and tactics with KPIs and benchmarks in collaboration with media agency partner.
• Developed brand-level and business-specific strategies, connecting business and product messaging with the overarching corporate brand across customer segments.

Miami, Florida, US

• Sourced B2B sales leads from venture-backed early-stage startups, creating Huddle teams from a talent pool of 400+ to meet customer objectives in tech, pitch, and creative domains.
• Closed 3 projects valued at $10k+ by matching talent to project needs such as site builds and pitch decks.
• Developed growth tactics in collaboration with the product team based on customer feedback to enhance sales strategies.
• Consistently pitched 1-2 new prospects weekly, aligning talent with project requirements and nurturing sales relationships.
• Created and presented proposals while maintaining and fostering sales connections.

• Curated and produced spatial elements, collateral, and naming for the launch of Compère Lapin, a James Beard Award-Winning restaurant from Fall 2021.
• Created photography shot list and assisted in content capture production.
• Sourced stock imagery, coffee table books, decorative objects, and accents aligning with the restaurant's themes for walls and bookshelves.

London, GB

• Led marketing and creative production for Pinterest's on-site activation at NYFW, ensuring an 8% production cost within a $600k engagement.
• Managed the production of on-site 360° content capture experience, collaborating with fabricators, lighting, and content vendors; generated event wrap report with photography and metrics for the client.
• Negotiated agreements for celebrity talent and content shoots with Coco Rocha, Chanel Iman, and Quannah Chasinghorse; partnered with designer Sergio Hudson.

New York, New York, US

• Led client relationship and production of B2C brand campaign activation (children's book), and omnichannel, broadcast creative product marketing campaigns as a partner to Zillow, targeting key personas and consumer.

New York, New York, US

• Led C-suite and executive-level client relationships and provided brand/communications strategy for B2C, DTC, B2B, and SaaS accounts with budgets ranging from $90k to $9MM.
• Executed rebranding initiatives, developed experiential experiences, brand identities, product strategies, websites, and social/comms strategies. Created go-to-market plans and buyer personas.
• Performed market, competitive, and customer research to derive strategic insights and recommendations.
• Managed the launch of Mumbai-based O Pedro restaurant-in-residence in Fall 2019. Orchestrated technical and cultural activations with celebrity talent, in alignment with brand strategy and restaurant themes.
• Initiated internal projects including writing thought leadership content, driving agency business development, leading pitches, managing teams, mentoring direct reports, developing intern programs, and internal.
• Clients: Lexus, Xandr (AT&T), Shinola, Good Catch, InfoSum, Roots Studio

Brooklyn, New York, US

• Engaged with executive-level clients as a key client partner and brand planner.
• Created comprehensive paid and organic omnichannel strategies and creative outputs for B2C, DTC CPG, hospitality and B2B brands.
• Produced in-house 360° video content and managed cross-functional teams and junior staff.
• Developed product marketing campaigns for Pyure across 6 different product SKUs.
• Managed media agency to optimize campaign messaging based on KPIs and metrics.
• Led server reorganization and revamped HR review structure for internal projects.

Brooklyn, New York, US

• Front desk customer service representative, using Mindbody to process class check-ins, cancellations, studio purchases, special classes; worked across opening and closing shifts.

• Ran workout class micro-fundraisers in NYC with 70-100% proceeds going to women-empowering nonprofits.
• Sponsors and collaborators: Lululemon, Chobani, sweetgreen, Beauty Counter, WellBeings, Cocorau

New York, US

• Produced, shot, edited, and promoted On-Demand video workout platform of over 140+ videos, increasing views by 49% to reach over 1 million views.
• Increased daily views by 56.6% through testing and developing new original content, social advertising and content, emails, and community management.
• Decreased customer attrition by 12% through proactive customer retention strategy.
• Devised content strategy and monthly content calendar and brought content to life.
• Developed strategic customer insights via A/B testing Google Ad Words and Facebook/Instagram Ads.
• Achieved target CPA to fulfill business KPIs; monitored CPM/ROAS/other key metrics to inform ad creative.

• Produced digital video content for INSTANT, a mobile-first, all-video platform, powered by People Magazine, Entertainment Weekly and HelloGiggles: www.instant.me.
• Build strategy presentation decks based on corporate communication or content needs.
• Write, produce, shoot, and edit branded social/digital video content.Clients: INSTANT @ Time, Inc, Gramatan Village, Nisos Group, Red Table, Empowered 360, Physique 57.

New York, NY, US

• Consulted on strategic communications for small/mid cap biotech firms, including a $150MM financing deal.
• Drafted press releases for earnings and announcements; organized non-deal roadshows for institutional investors.
• Managed investor feedback tracking to improve targeting; cultivated relationships with investors and bankers.

New York, NY, US

• Post-produced brand content videos and broadcast spots for Chevrolet (Super Bowl XLIX), Liberty Mutual, Ford, Unisom, and Novo Nordisk.
• Managed digital and broadcast video projects ranging from $6K to $200K budgets from bidding to completion.
• Developed sales pipeline processes, pitch decks, and business development strategies including events and outreach.

• Researched and analyzed competitive markets for pitches resulting in 2 new accounts.
• Produced 10 concurrent projects for TV, radio, and digital campaigns with budgets of $30K-$1.8M.Clients: Mercury Insurance, Yokohama Tire, Casino M8trix, Sizzler, CashCall

• Researched and analyzed competitive markets for pitches resulting in 2 new accounts.
• Produced 10 concurrent projects for TV, radio, and digital campaigns with budgets of $30K-$1.8M.Clients: Mercury Insurance, Yokohama Tire, Casino M8trix, Sizzler, CashCall

Los Angeles, CA, US

• Co-produced and wrote social media posts on Facebook, Twitter, Instagram, driving 20% increase in audience growth; acted as community manager and reached out to digital gaming and artist communities.
• Conducted market research to inform game development and rollout strategy in US, China, and Japan.
• Researched and identified gaming blog/press contacts for PR; maintained spreadsheet list of writers database.

• Directed blog concept, branding, and strategy to align with young Millennial trends.
• Creative directed visual content, including blog design and photo shoots.
• Produced documentary short on a diverse group of young artists and dreamers living in Los Angeles; produced and wrote blog posts.

• Planned, wrote and edited content/blog posts for daily turnaround covering news across music, entertainment, fashion, and technology topics, including album and fashion week reviews.

Hong Kong, HK

• Initiated and developed first-ever customer survey, resulting in new insights to key consumer attitudes for the Chinese market rebranding drive.
• Planned and budgeted advertising buys to maximize target market reach.
• Wrote press releases and look book descriptions for press and promotions for high-fashion Italian menswear brands.

Los Angeles, CA, US

• Handled inbound and outbound customer cold calls and provided customer service.
• Resolved customer complaints and addressed customers' needs at high-turnout football games, cultural events, and 50-100 customer inquiries and ticketing problems on phones daily.
• Reconciled receipts and reported end of day sales.

Hong Kong, HK

• Reconciled bank statements for 12 bank accounts to ensure accuracy of bank statements by identifying and correcting errors in the figures.
• Updated accounting records and provided clerical support to the Accounts Payable Department to enable timely month-end closing.

• Conducted online research and developed database with relevant information on Hong Kong listed companies to support company's business development.
• Analyzed information collected, including financial performance, company background and other relevant data to identify business opportunities among companies in need of advice.

M.A., Marketing Communication

B.A., Philosophy, Marketing

High School Diploma