•Lead and direct creative vision and brand aesthetic across all channels of business (in-store, digital, eCommerce, social, etc.)•Partner closely with Executive Leadership, Merchant, and eCommerce teams in the planning, development, and execution of campaigns to support key stories/initiatives. •Establish creative goals and deliver strategic solutions to meet creative and business objectives.•Multi-million-dollar budget management•Monitor, evaluate and analyze brand performance data to guide its evolution in the competitive retail marketplace•Develop creative guidelines for internal teams and external partner use in marketing activation. •Create and implement creative development processes that are grounded in the vision and strategy of taking creative work from inception to production.•Develop and oversee large seasonal lifestyle photoshoots that interpret overall brand strategy/aesthetic•Treatment and storyboard development of video/broadcast•Manage external resources, including freelancers and contracted vendors •Build a team-oriented culture that strives for innovation and seeks out new design trends, experiences, and technology.•Mentor, lead and inspire a creative vision for the team and commit to their professional development and growth.

•Brand development - Digital/Video/Print*Marketing content and strategy•Manage and coordinate design projects from concept to completion•Work with clients to produce a vision, conceive designs, and meet deadlines•Print & Web Design for various projects including Bridal and Baby Announcements,•Logo design, and brand identity for new businesses

BROADCAST/ECOMM/DIGITAL:•Concept, develop, and collaborate with copy partner and outside production partners to develop and execute high quality on brand television, video, and belk.com campaigns. •Provide on/off set art direction, beginning with pre-production while working with Art department, Styling, Hair and Make up teams, Location Scouts, Producers, Editors and Directors. •Design and develop static graphic elements while working with and providing feedback to post production animators •Provide feedback to Directors and Producers ensuring rough cuts and edits adhere to brand style guides and to ensure concept is executed accurately•Work with Project Manager to maintain approved television casting book by keeping talent pool current and fresh with frequent casting calls and feedback from shoots •Work with Project Manager to work within budget constraints•Maintain and adhere to changing priorities and scheduling deadlines•Work with Copywriter to oversee voice over casting, recordings, and approvals•Stay current on fashion trends and advertised merchandise while proposing and styling looks for Television•Remain current on video and film technology, equipment and programsPRINT:• Conception, execution, & art direction of multimedia campaigns and collateral producing positive results and driving sales. •Campaign Lead for various multi-channel projects such as the launch of Modern Southern Music, yearly Holiday concepts (Easter & Christmas) and Back to School. •Re-branding of “Belk Beauty” department from conception to execution through ecommerce, store visuals, and print. •Manage work flow process, photography crew, project budgets, and team of production artists.

Management of Sony Pictures Home Entertainment and Vivendi Entertainment studio accounts.• Create retail-specific advertising, publications, and promotional events to supportcompany and studio sales of New Release and Catalog DVD products.• Work closely with Entertainment group and sales team to plan and implement marketing and advertising strategies as well as create a vision and conceivedesigns while also steadily meeting deadlines and requirements.• Success in penetrating new markets to sell and promote product while alsonetworking and establishing a good rapport with customers.• Conduct market research to determine customer needs and proper product placement.• Utilize innovative techniques and creativity to maximize sales of product.• Strong online marketing campaign experience and created email blasts.• Serve as project manager for large cross-promotional catalog sales and websitepromotion.• Responsible for forecasting analyzing, and monitoring marketing budget for implementedprograms.• Analyze and utilize POS and ACNielsen data to create accurate reports for presentations.• Formulate and analyze weekly reporting to follow product sales and identify patterns aswell as prepare quarterly and yearly fiscal reports and presentations.• Actively participate in networking and recruiting events to identify potential candidates aswell as connect with other members of the company.