Adrienne Lavidor-Berman Email & Phone Number

Boston, MA, US

Sharon, Massachusetts, United States

* Review content and social media strategies and delivered recommendations* Conduct in-depth audience analysis and market research of key competitors to inform data-drivencontent decisions and optimize content for target audiences

Greater Boston Area

I help brands, agencies, and individuals visualize their audience goals and develop content, marketing, and social media strategies to meet them.

Boston, Massachusetts, United States

Project Management * Established extensive project planning documentation including detailed playbook covering goal setting, audience analysis, forecasting, content strategy, and KPI monitoring* Led a cross-departmental collaboration to establish and track onboarding funnel aimed at accelerating email lead conversions* Participated in cross-functional.

Greater Boston Area

• Developed digital content strategies for healthcare clients in the biotech and pharmaceutical industries
• Facilitated cross-functional team integration (strategy, content, etc.) in drive to hit deliverables
• Set goals and monitored and report on the impact of marketing campaigns

• Developed overall social media strategy on platforms including Facebook, Twitter, Google+, Instagram, Vine, LinkedIn, Pinterest, and Tumblr for The Boston Globe newsroom
• Coordinated breaking news coverage via social media and live-blogging for major news events, including The Boston Globe’s Pulitzer Prize-winning coverage of the Boston Marathon bombings
• Created marketing toolkit for reporters and editors to increase the reach and impact of content Train staff on best practices for using social media for reporting
• Wrote tweets and Facebook posts for our main accounts and supervise the staff using them. We aim to maintain the primary accounts 24/7
• Built online/offline relationships with leaders in key sectors including health, higher education, the arts, technology, and non-profits among others

• Managed MomCentral.com website redesign project with twin goals of increasing consumer participation and adding additional opportunities for clients to interact with members
• Nurtured relationships with influential moms in the online community (bloggers, regional parenting group leaders) to drive attendance at offline events; key member of team that drove over 70K tickets sales for one client
• Built private communities and Brand Ambassador Programs for clients including Frigidaire, The View, and General Hospital.
• Trained MCC clients on best practices for participating in the social media space
• Managed part-time paid field staff of community moderators and collaborators.
• Implemented new consumer newsletter marketing software and outreach program

• Developed online community strategy and implementation plan for digital health startup
• Managed full-time direct report and part-time, paid field staff of community moderators
• Established ongoing outreach plan to influencers / leaders in greater online health care community
• Monitored user-generated content, provided leadership, and interacted directly and regularly with members
• Held focus groups and collaborated with pharmaceutical company client services teams

• Developed a strategic plan to enhance special sales growth for a medium-sized book publishing; focused on the gift market
• Hired five manufacturers’ sales representative groups and managed 100 sales reps across the US.
• Created white label books for Spencer Gifts and Urban Outfitters through custom publishing program
• Worked with marketing and design teams to develop catalog appropriate for gift market
• Attended trade shows and served as Adams’ representative across the US

Ba, English

Education record

Education record