Adrienne Lavidor-Berman Email and Phone Number
Adrienne Lavidor-Berman work email
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Adrienne Lavidor-Berman personal email
Adrienne Lavidor-Berman phone numbers
I help brands, agencies, and individuals visualize their audience goals and develop content, marketing, and social media strategies to meet them.I'm currently seeking my next career challenge in:- social media strategy- digital marketing- digital product- content strategy- community management- product management
The Conversation U.S.
View- Website:
- theconversation.com
- Employees:
- 101
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Audience Development ManagerThe Conversation U.S.Boston, Ma, Us
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Content And Social Media StrategistMediasolve Group Dec 2023 - PresentSharon, Massachusetts, United States* Review content and social media strategies and delivered recommendations* Conduct in-depth audience analysis and market research of key competitors to inform data-drivencontent decisions and optimize content for target audiences -
FounderBermidor Connections Llc Jul 2015 - Apr 2024Greater Boston AreaI help brands, agencies, and individuals visualize their audience goals and develop content, marketing, and social media strategies to meet them.
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Product Manager & Digital Revenue And Marketing Operations ManagerWbur Mar 2017 - Apr 2023Boston, Massachusetts, United StatesProject Management * Established extensive project planning documentation including detailed playbook covering goal setting, audience analysis, forecasting, content strategy, and KPI monitoring* Led a cross-departmental collaboration to establish and track onboarding funnel aimed at accelerating email lead conversions* Participated in cross-functional effort to increase monetization of wbur.org by optimizing advertising positions and streamlining donor conversion process* Guided a multi-departmental team through process of creating WBUR's first-ever social media strategy* Implemented a uniform analytics tracking system for podcasts, including Modern Love and Circle RoundMarketing* Developed full-funnel marketing strategies (website, podcast, email, broadcast, social media) to grow audience and revenue in alignment with WBUR’s strategic plan and mission* Drove attendance at WBUR events with comprehensive plan including owned, earned, and paid media * Launched WBUR's first global audience survey, providing in-depth analysis and actionable insights* Partnered with the external advertising agency to develop WBUR brand campaign; platforms included social media, search, website, and email newslettersContent Strategy & Social Media * Trained WBUR local newsroom and national shows on (owned) social media best practices* Mentored content developers in the creation of digital assets to enrich the core audio productIntroduced new app to facilitate the capture of high-quality user-generated content* Facilitated the alignment of objectives and growth strategies within the On Point team, leading to WBUR's fastest-growing newsletter and increased audience engagement* Launched new digital offerings such as games and quizzes to grow audience, engagement, and revenue* Conceptualized and executed WBUR’s first native advertising / sponsored content campaign -
Digital Health DirectorWeber Shandwick Jan 2015 - Jul 2015Greater Boston Area• Developed digital content strategies for healthcare clients in the biotech and pharmaceutical industries• Facilitated cross-functional team integration (strategy, content, etc.) in drive to hit deliverables• Set goals and monitored and report on the impact of marketing campaigns -
Social Media Editor For The Boston GlobeBoston.Com And Bostonglobe.Com Jun 2010 - Jan 2015• Developed overall social media strategy on platforms including Facebook, Twitter, Google+, Instagram, Vine, LinkedIn, Pinterest, and Tumblr for The Boston Globe newsroom• Coordinated breaking news coverage via social media and live-blogging for major news events, including The Boston Globe’s Pulitzer Prize-winning coverage of the Boston Marathon bombings • Created marketing toolkit for reporters and editors to increase the reach and impact of content Train staff on best practices for using social media for reporting• Wrote tweets and Facebook posts for our main accounts and supervise the staff using them. We aim to maintain the primary accounts 24/7• Built online/offline relationships with leaders in key sectors including health, higher education, the arts, technology, and non-profits among others -
Manager Of Digital InitiativesMom Central Inc. Dec 2008 - Jun 2010• Managed MomCentral.com website redesign project with twin goals of increasing consumer participation and adding additional opportunities for clients to interact with members• Nurtured relationships with influential moms in the online community (bloggers, regional parenting group leaders) to drive attendance at offline events; key member of team that drove over 70K tickets sales for one client• Built private communities and Brand Ambassador Programs for clients including Frigidaire, The View, and General Hospital.• Trained MCC clients on best practices for participating in the social media space • Managed part-time paid field staff of community moderators and collaborators.• Implemented new consumer newsletter marketing software and outreach program -
Online Community DirectorWego Health Jul 2007 - Dec 2008• Developed online community strategy and implementation plan for digital health startup • Managed full-time direct report and part-time, paid field staff of community moderators• Established ongoing outreach plan to influencers / leaders in greater online health care community• Monitored user-generated content, provided leadership, and interacted directly and regularly with members• Held focus groups and collaborated with pharmaceutical company client services teams
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Senior Sales ManagerAdams Media Aug 2006 - Jul 2007• Developed a strategic plan to enhance special sales growth for a medium-sized book publishing; focused on the gift market• Hired five manufacturers’ sales representative groups and managed 100 sales reps across the US.• Created white label books for Spencer Gifts and Urban Outfitters through custom publishing program• Worked with marketing and design teams to develop catalog appropriate for gift market• Attended trade shows and served as Adams’ representative across the US
Adrienne Lavidor-Berman Skills
Adrienne Lavidor-Berman Education Details
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Ba, English -
Radcliffe Publishing Course
Frequently Asked Questions about Adrienne Lavidor-Berman
What company does Adrienne Lavidor-Berman work for?
Adrienne Lavidor-Berman works for The Conversation U.s.
What is Adrienne Lavidor-Berman's role at the current company?
Adrienne Lavidor-Berman's current role is Audience Development Manager.
What is Adrienne Lavidor-Berman's email address?
Adrienne Lavidor-Berman's email address is al****@****bur.org
What is Adrienne Lavidor-Berman's direct phone number?
Adrienne Lavidor-Berman's direct phone number is +161727*****
What schools did Adrienne Lavidor-Berman attend?
Adrienne Lavidor-Berman attended Barnard College, Radcliffe Publishing Course, Ucl.
What skills is Adrienne Lavidor-Berman known for?
Adrienne Lavidor-Berman has skills like Social Media, Social Media Marketing, Blogging, Digital Media, Editing, Content Development, Online Advertising, Web Content, Marketing Strategy, Editorial, Facebook, Content Management.
Who are Adrienne Lavidor-Berman's colleagues?
Adrienne Lavidor-Berman's colleagues are Matthew Hall, Alexandra Hansen, Will De Freitas, Tom Williams, Justin Bergman, Maria Troumboukis, Niall Seewang.
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