• Created editorial calendars and managed daily content across multiple social media platforms; maintained brand presence with a consistent voice and through meaningful interactions with Holland America guests• Developed and executed “12 Days of Cruising” holiday campaign on Facebook and Twitter, yielding 1.1m impressions over a 12-day period• Grew number of Instagram followers by 65% by defining brand’s platform presence, engaging with industry influencers and partnering with highly visible accounts including Food & Wine• Generated weekly metric reports using Curalate, Buddy Media and Social Studio to track followers, reach and competitor presence; utilized analytics to inform future strategy and campaign creation • Collaborated with other departments (guest relations, marketing and sales) to align on messaging and to coordinate ongoing responses to guest inquiries

• Led the creation and launch of intermodal.com; liaised with creative agency and internal partners to develop copy, video, case studies and white papers to establish CSXT as an industry thought leader - Site drives average of 12K unique visitors per month and is used as main lead capture source for new customers; used as a company standard for online content creation• Led intermodal.com updates using Mura CMS platform and co-manage content calendar to continually enhance user experience and drive additional traffic to intermodal.com • Managed agency partners on creation and timely execution of messaging and collateral that align with brand standards and project requirements; implemented streamlined review and feedback process• Proactively generated and provided collateral and actionable insights to sales team to influence customer interactions• Guided and managed Leadership Development Associates through a 6-week project to develop a white paper on sustainability; established research and production timeline, coordinated weekly one-on-one meetings and final presentation• Identified and organized executive speaking opportunities including quarterly Town Hall meetings, annual terminal roadshows and industry conferences; developed relevant talking points and managed event day logistics for seamless participant experience• Coordinated and managed company photo and video shoots; worked with GE Transportation on its “Brilliant Machines” campaign to showcase a CSXT intermodal facility and locomotives

• Developed press materials and strategic story pitches to engage editors on client’s latest innovations and position them as thought leaders• Researched and developed full crisis communications plan including case studies, scenarios and talking points for senior executives to use for training and companywide implementation• Effectively implemented tracking system to measure the success of messaging and media placements; shared insights gained via media monitoring with clients to spark new ideas and opportunities• Oversaw creation and development of press and creative materials including brochures and print/digital ads to support client initiatives such as Veolia’s Landfill Gas to Energy and Earth Day campaigns• Pioneered summer internship program by leading recruiting efforts at University of North Florida and managing interns’ projects and deliverables• Facilitated weekly team meetings to align on expectations on milestones, deadlines and budgets to ensure overall client satisfaction• Collaborated with senior leaders to build fact-based presentations for new business pitches including Blue Cross Blue Shield of FloridaClients: Veolia Environmental Services, Catlin, Advanced BioHealing, CSI Mastercard

• Secured editorial placements, key message and product integrations in top tier media outlets including Good Housekeeping, Allure, Real Simple, “The Martha Stewart Show,” “The Early Show,” and “The Rachael Ray Show”• Assisted in planning and executing product launch events including HP’s annual holiday preview, Gillette Venus’ “Science of Smooth,” and Diet Mountain Dew’s “First Taste Party” for target media and consumers• Collaborated with partner agencies to source celebrity spokespeople for satellite media tours/national media days• Utilized social media to promote brand conversation and establish meaningful relationships with bloggers, editors and target consumers• Contributed to daily account work by drafting press materials, media monitoring reports and program recaps• Selected by agency partners to serve as TORCH mentor for NYC high school students interested in pursuing careers in communicationsClients: HP, Gillete, SoyJoy, Snapfish, PepsiCo