Adrienne Lesho, Mba Email & Phone Number

Daytona Beach, Florida, United States

• Executes audience segmentation data pulls to increase fan engagement, fulfilling audience requests for email, social, and CRM campaigns for over 12 racetracks and over 70 races per season • Utilizes SQL in the Snowflake data warehouse to locate customer data for audience requests and to conduct quality assurance during data migration • Creates data collection, waitlist, and sweepstakes forms to invite customers to opt into NASCAR announcements and offers • Contributes to building Tableau dashboards visualizing customer and fan insights for marketing strategy decision-making

Tallahassee, Florida, United States

• Assisted the Senior Associate Dean of Academic Affairs in the Dean’s office on academic program research, examining business programs at other state universities to identify possible areas of improvement for class development and marketing• Conducted internal market research by assisting in developing focus groups for business graduate students about various aspects of their program experiences• Proctored exams in the testing center

Mclean, Virginia, United States

• Completed IT governance, process excellence, and quality assurance tasks with Scrum framework, finishing 15-18 story points per 2-week sprint• Analyzed data from over 1100 IT tickets, identifying software and hardware that needed automated request workflows• Maintained and categorized over 500 accounts in the Azure Active Directory to secure sensitive information• Improved data traceability by linking process documentation with quality standards to maintain quality certifications

Ellicott City, Maryland, United States

• Implemented social marketing strategies by building a patient-first, local brand to increase customer loyalty, growing the Instagram following by 14% • Researched Facebook data to create new monthly ads for locals, with the top ad receiving over 375 appointment link clicks • Composed newsletters for the office’s patients and tracked click-through rates, increasing activity by 12%

Tallahassee, Florida, United States

Wrote biweekly articles on various cultural, personal, and campus topics

Tallahassee, Florida, United States

Attended to 10 premium suites during all home FSU football games in the 2022 season

Ellicott City, Maryland, United States

• Created and scheduled weekly posts for the resort’s, in-house restaurant’s, and in-house spa’s social media profiles• Analyzed and visualized data from the resort’s social profiles and newsletters using Tableau to discover peak activity times• Organized the annual wedding expo consisting of over 50 vendors in collaboration with the sales team• Collaborated with resort photographers on location photoshoot stagings for new website development

Ellicott City, Maryland, United States

Derwood, Maryland, United States

Instructed and worked one-on-one with students with autism on life skills

Ellicott City, Maryland, United States

Master Of Business Administration - Mba, Marketing And Business Analytics, 3.8

Combined BS-Marketing/MBA Pathway – completed 9 credit hours of graduate-level courses as an undergraduate

Bachelor Of Science - Bs, Marketing, Minor In Business Analytics, Summa Cum Laude

Activities and Societies: University Honors Program, James M. Seneff Scholars Program, Catholic Student Union, Her Campus FSUCompleted.

High School Diploma, 4.83

Activities and Societies: National Honor Society, Tri-M Music Honor Society, Varsity Girl's Golf Captain, Principal Cellist