I am a recent graduate from Florida State University with a Bachelor of Science degree in Marketing with a minor in Business Analytics and an MBA specializing in the same subjects. Throughout my college experience, I continued to challenge myself by expanding my field of knowledge. I sought to learn about both the creative and analytical facets of marketing, and continue to enrich my artistic and logical brain every day.In my home state of Maryland, I have worked as a marketing intern for a golf resort and for an orthodontic practice. These internships honed in on implementing creative strategy, publishing posts, and designing graphics. From managing Instagram accounts to planning wedding expos to strategizing Facebook advertisements, being innovative and imaginative came to great assistance. The following summer, I changed courses and worked as a business analyst intern for a government IT contracting company in a rapid Agile/Scrum environment. My work focused on IT governance, process excellence, and data analysis, all of which enhanced my ability to provide actionable insights.I am excited to now apply my strong industry knowledge and technical acumen in my new role with NASCAR in Daytona Beach, where I am focusing on customer journey analytics. My goal is to leverage data-driven insights to enhance fan engagement and drive business growth in the fast-paced world of entertainment and motorsports.
