Leading analyst relations strategy globally for Salesforce Industries: Healthcare Life Sciences, Communications, Media, and Energy + Utilities

Analyst Relations Manager for API Management product line at MuleSoft

Celonis is the leader in Execution Management Systems (EMS) that lifts barriers to execution capacity to maximize business performance. Powered by its market-leading process mining core, the Celonis EMS helps companies manage every facet of execution management from analytics, to strategy and planning, management, actions and automations. At Celonis, we believe that every company can unlock their full execution capacity. • Day-to-day contact for US PR firm: edit speaking and byline drafts, manage internal approvals for executive content, support global measurement and reporting; 29 top-tier media placements in FY 2020 in WSJ, TechTarget, Forbes, Business Insider et al. • Draft internal communications in support of analyst activities and press announcements• Develop thought leadership platforms and editorial calendars for executive team with VP of Internal and Executive Comms• Develop and drive global analyst relations program to support product and business objectives by developing strategic relationships with category and line of business analysts; Provide written updates to Tier 2/3 firms• Generated 10 feature reports and 42 report mentions in recent fiscal year across 5 firms; proactively identify opportunities for additional report coverage • Project Manage Gartner Magic Quadrant, Forrester Now Tech, Everest Group PEAK Matrix, NelsonHall NEAT Assessment et al. through coordination with product and product marketing teams• Lead and prepare internal prep calls for executive stakeholders ahead of analyst briefings• Develop assets and liaise on analyst co-marketing activities including field events, webinars, and custom research reports• Program manager for corporate blog including coordinating editorial calendar, editing, and working with internal stakeholders to support marketing activities

Developed and launched Customer Advisory Board for top strategic customers; Events, webinars and conference calls foster community and provide valuable insight to executives and internal stakeholders Launched customer marketing program with monthly newsletters, and customer appreciation events; Manage customer-centric commercialization strategy through partnering with product, editorial, and customer success teamsOversee case studies; responsible for updating outdated assets and strategically prioritizing customer stories based on sales team’s needs; produced 3 in first six weeks of 2019Managed for the strategy and execution of customer-, prospect- and product marketing- led presentations in a one-day hosted conferenceOversee lead-generative webinar programLead corporate communications strategy with analysts; Developed and executed against a strategic plan mapped against business objectives with SiriusDecisions, Forrester, and Gartner analyst firms Partnered with agency and drove public relations strategy; oversaw submissions/applications for over over 80 earned events in 2018, strategy included earned bylines, press releases, and earned media Oversee internal communications; produce bi-weekly newsletters and consult on communications for executive-led programs

Contently helps the world’s best brands create engaging, accountable content at scale. What sets us apart is our hybrid approach: By combining an end-to-end platform, a proven strategic methodology, and a curated talent network into one unified solution, we help our clients achieve strategically differentiated content that drives business results.Manage the marketing team to ensure timely and high-quality delivery of assets Oversee execution of quarterly commits Support the professional development of the marketing team through training and flagging issues to upper management Act as a liaison with marketing and other departments on initiatives and inbound requestsInterface with executives and director team to secure necessary input when developing marketing assets and deliverables.Improve team practices and processes for ongoing optimization Support Contently’s corporate and internal communications Work with members of the executive team, chief of staff, and operations manager to consult on communications best practicesSupport day-to-day execution of press relationship and deliverables, with a leading role in speaking and award opportunitiesSupport SVP of Marketing by preparing materials, assisting with scheduling, and fielding requestsManage external relationships, including those with analysts and other vendors Lead and support miscellaneous initiatives, including onboarding and cross-functional teams

Planned, organized, and executed monthly networking events, grew attendance by 81% by third eventResearched, contacted, and secured speakers in addition to overseeing and executing event briefings and preparation callsEstablished sponsorship plans for future brand partnershipsLaunched webinar strategy, featuring executives in the NYC digital industry and managed promotional blog and social contentAssisted in ideation and editing daily brand publishing by working with brand manager and main copywriterAssisted in strategy and ideation of additional marketing initiatives on behalf of clients. Planned and prepared expert contributor network, designed start-to-finish strategy after presenting to agency President, CEO, and account managerPlanned, researched and implemented social communities ob behalf of clients, seeing marked improvement in trafficWrote and edited articles and social copy for clients’ blogs and white papers

Taught students of diverse background proper technique and components to write clear and analytical papersManaged course work and lesson plans for students at several different levelsFacilitated critical thinking amongst students by leveraging unique teaching methods specific for art and literaturePartnered with professors across disciplines to create interdisciplinary learning communities

Worked with ESL native speaking students to improve grammar, mechanics, clarity and organizationInstructed students on the basics of English grammar to more senior ESL studentsInstructed students on topics like spelling, grammar and structureWorked with select students on individual and weekly basis for more personalized attention

Tracked metrics and benchmarks across numerous media sources to project new trends in different industriesWrote spotlight articles on trends in different industry, album reviews, and personality featuresContacted sponsors for Fashion Week and holiday events

Grew the newspaper into a more controversial medium, serving as a platform forstudent debateFinal responsibility for editing and supervision of student section editorsCollaborated with printer to finalize copy for pressServed as the Weekly Fashion Columnist while a staff writer