A social + wellness club that serves a Black woman's whole well-being. Designed intentionally, the space fosters a warm + inviting environment that allows each woman who enters to feel safe to share her stories, discuss current events, explore new activities, while building both her network and personal development/growth.

Owning the strategy & results for all social channels with focus on Instagram, TikTok, & Pinterest. Oversee submissions to real wedding publications.Pitch & secured multiple podcast guest spots for CEO.Grew Instagram organically from 6K to 72K

Support Khadijah Lacey, lifestyle content creator, with monetization, digital branding, multi-platform growth, online footprint acceleration, and strategic brand partnerships.

In April 2019, we opened a 6-month pop up gathering space that provided curated events focused on connection + community. Located in South Downtown Atlanta, Pop Up at 8th aided in the revitalization program for German-based developer, Newport, of this historic area of Atlanta.We created a dynamic space with monthly programming. From book launches, workshops, to art unveiling, we hosted an array of experiences that celebrated the multi-faceted black woman.

Elevated Visual Production. Another level of Content Creation. Including Destination Content Creation - Our passion is creating artistry with brands we adore and top Influencers who encourage millions of followers to discover their love of your fabulous products! We capture and create this amazing content in beautiful destinations all over the world. @girlsmeetglobe

- Create and execute seasonal campaigns - Oversee and provide creative leadership for all Blu Spero brand initiatives of store and window experience, product display, and bodyform styling direction, as well as translating a consistent message, voice and look into the digital realm.- Lead merchandising across BluSpero.com including the home page, landing pages, and product catalogs- Strategize with cross-functional teams (marketing, store operations and field) to successfully execute corporate and field business objectives- Manage budgets and calendars for store creative- Develop short and long-term visual strategies that support the brand image and continuously engage customers- Coach, train, and develop Field Visual Merchandising Manager - Ensure Field Visual Merchandising Manager and Regional Managers understand seasonal overview and the key message of each campaign- Lead the visual merchandising of all new store opening- Attend all photo shoots and provide creative leadership for both weekly product e-commerce and seasonal campaigns/look books- Create and style on brand and on trend outfits for weekly ecommerce photo shoots- Create engaging content for social media platforms and website- Perform competitor and market analysis by researching competitors’ price points, promotional campaigns, and emerging trends in colors, materials, and categories

- Create and execute seasonal campaigns - Oversee and provide creative leadership for all Apricot Lane brand initiatives of store and window experience, product display, and body form styling direction- Conduct store visits to ensure that management is adhering to visual standards, maximizing floor space, and maintaining consistent product presentation along with reviewing weekly selling reports to manage the visual presentation as it impacts business needs.- Clarify the unique features of assigned stores; utilize knowledge of store shopping patterns, layout, and competition to help stores develop relevant product presentation strategies for specific products and initiatives. - Work closely with Marketing Director to bring artful window installations to life within appropriate time and cost restraints, while meeting appropriate marketing objectives- Conduct weekly analysis of stock-to-sales ratio by merchandise category, identifying trending and underperforming categories to provide actionable recommendations to buyers for improving merchandise mix - Assist Buyer in analyzing and selecting seasonal buys to optimize the product mix for each market and store