Lead VF's Consumer360 practice with a global team of product managers, engineers, and analysts responsible for the Consumer Data Platform (CDP), Social Media Technology Platforms, and Consumer Analytics across all VF consumer brands (including Vans, The North Face, Timberland, and 9 additional global brands)- Drive personalization strategy, such as welcome journey development, across multiple VF brands to increase 1st party data capture and drive incremental revenue- Manage consumer data orchestration and activation across North America and Europe- Design and automate reports for the C-suite and Board of Directors to provide regular measurement of VF’s Direct-to-Consumer transformation- Collaborate with Consumer Experience (CX) teams to improve consumer journeys based on analytics derived from natural language processing (NLP) models, A/B testing, and consumer data- Lead Data Science activities to design and deliver machine learning models to predict consumer behavior

- Build a net-new enterprise function around Social Media Technology and analytics- Support more efficient Brand Marketing, Community Management, Sentiment monitoring, Social Customer Care, and Competitor tracking- Hire and develop a team of product managers and analysts

Key member of AirDNA's leadership team, managing a team of product managers, analysts, product designers, data scientists and engineers responsible for AirDNA's entire suite of products, including the flagship SaaS application MarketMinder, raw data feeds, and APIs. Responsible for: - Driving overall roadmap + strategic vision- Instituting Agile development processes for greater team efficiency- Ensuring data and modeling accuracy through cutting-edge data science technologies- Improving consistency of UX/UI design and overall usability of SaaS applications- Partnering with Sales and Customer Success teams to achieve optimal customer satisfaction- Working directly with clients to troubleshoot, gather feedback and ensure continued market alignment- Analyzing financial & product metrics to inform future development- Representing AirDNA at conferences, with media outlets, etc.

Manage team of product managers with ownership of SaaS products, including audience insights, measurement, and audience planning products. Build out business strategy and roadmaps for new products that combine the power of data brought in by acquired companies, such as AddThis, Datalogix, and Moat.

Manage team of product managers with ownership of audience insights and measurement products

Manage a team of product managers focused on measurement products. Build and manage a scalable and extensible Measurement Product Platform. Spearhead research and product development in concert with leading consumer platforms, such as Facebook and Pinterest.

Manage product roadmap for measurement products at the enterprise-level- Understand and work with R&D teams to continuously improve and enhance measurement methodology- Work with development and analytics teams to ensure product functionality meets business requirements- Design user experinces and identify ways to streamline internal/external workflows

- Build & maintain Technology Platform Services Catalog of 1000s of technical processes- Large scale project management of technology-led initiatives- Organize & plan all technical resources, as well as execute operational tasks, for growing International business

- Develop and implement Platform-wide processes & support for the Digital business- Organize & plan all technical resources, as well as execute technical tasks, for growing International business- Project manage and plan large-scale enterprise level efforts for IT and Operations teams

- Manage all operations for multi-million dollar Display Monetization business, primarily focused on Social, Desktop, and Browser Apps- Manage a team of account managers, analysts, and ad trafficking specialists- Develop new strategies to improve the revenue optimization process and targeting capabilities of multiple products- Track, maintain, and project Finances for multiple products, including our Display Ad Network and In-Line Advertiser Platform

- Manage all Publisher relationships within our Display Network, including a significant amount of Facebook App Publishers- Optimize revenue and ad inventory for social media game publishers- Develop new advertising initiatives in the social media space- Forecast and research the newest trends in casual internet gaming

Manage Venue Sponsorships and Season Ticket sales for all concerts at Starlight Theatre

Manage Citi Private Pass Partnership - Develop & execute innovative and compelling ticketing offers, along with specialized VIP experiences - Spearhead JavaScript tracking codes for offer analysis and ROI on digital media buys - Work with several CMS programs and e-commerce systems to promote and build offers - Traditional media buying from New York Times, Rolling Stone, etc. - Manage installation of all in-venue branding across 100+ live music venues nationwideManage Hilton Theater Sponsorship on Broadway - Manage Hilton branding and signage within this classic Broadway venue - Plan and host several VIP events, which included cast member meet & greetsManage MetLife Concert Sponsorship - Organize and manage numerous VIP concert events for B2B clients nationwideAdditional activities include event production and sponsorship activities for Bamboozle and Download Festivals

- Press Management

- Artist Management Assistant for Sum 41, Brand New, The Format, Anathallo, MC Lars, and others