Global Director, Product Management, Consumer360
CurrentLead VF's Consumer360 practice with a global team of product managers, engineers, and analysts responsible for the Consumer Data Platform (CDP), Social Media Technology Platforms, and Consumer Analytics across all VF consumer brands (including Vans, The North Face, Timberland, and 9 additional global brands)- Drive personalization strategy, such as welcome journey development, across multiple VF brands to increase 1st party data capture and drive incremental revenue- Manage consumer data orchestration and activation across North America and Europe- Design and automate reports for the C-suite and Board of Directors to provide regular measurement of VF’s Direct-to-Consumer transformation- Collaborate with Consumer Experience (CX) teams to improve consumer journeys based on analytics derived from natural language processing (NLP) models, A/B testing, and consumer data- Lead Data Science activities to design and deliver machine learning models to predict consumer behavior