Adrienne Middlebrook (She/Her) Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Develop strategies for multi-platform social media and digital content engagement
• Create social media and digital content strategies for each season
• Guide design team on the creation of communications materials surrounding GTHL events and initiatives
• Oversee photography and videography production
• Coordinate the production and distribution of the GTHL monthly email newsletter
• Work closely with the editor of Breakout Magazine on concept development, content pagination… Show more

Toronto, Canada Area

• Helped coordinate communication materials for key stakeholders leading up to and during annual World Selects Invitational tournament
• Formulated and executed social media strategies, resulting in an over 80% increase in social media engagement from the previous year
• Liaised with key stakeholders to help launch programming for inaugural Hockey U symposium
• Organized appearances by high-profile members of the hockey community, including player agents, and former professional players

Toronto, Canada Area

• Act as the first point of contact for guests and clients for special events at the Hockey Hall of Fame
• Assist guests in operating interactive exhibits
• Answer questions relating to various exhibits and hockey history

Toronto, Canada Area

• Assist in developing communications, social media, and marketing strategies for all PowerSkating Academy brands
• Formulate weekly social content schedules for all PowerSkating Academy social media accounts
• Increase media visibility and awareness of PowerSkating Academy and its brands through media outreach
• Develop and research partnership and sponsorship proposals for related brands
• Execute online advertising initiatives including Facebook advertising, AdWords, and SEO tactics

• Updated and maintained all social media accounts for FX, FXX and OLN brands
• Created digital content for Golden Globe Award-winning programming
• Compiled and analyzed social media data and presented recommendations in bi-weekly reports
• Ensured all social media content was reflective of each individual brand
• Provided live social media updates from various promotional events

Toronto, Canada Area

• Createed and edited original, concise, and persuasive write ups for featured nation-wide Buytopia service and product promotions
• Formulated copy to cater to a diverse audience of over 2 million subscribers
• Researched and recorded relevant reviews for featured deals
• Effectively organized and prioritized copy to meet tight deadlines

Toronto, Canada Area

• Researched and wrote articles regarding daily storylines around the NHL
• Formulated original ideas for opinion, rumours, speculation, and related articles
• Met tight daily deadlines as assigned

Toronto, Canada Area

• Supported the client services team through client research and analysis
• Provided bloggers and clients with technical support through training and guidance
• Leveraged online search and blogger analysis tools to create lists of bloggers that met a pre-defined blogger profile

Toronto, Ontario

• Updated and managed social media accounts with upwards of 30,000 followers using social media monitoring platforms
• Created original content and editorial schedules for weekly newsletters and blogs, generating 500+ hits per week
• Wrote, edited, and posted four blogs weekly
• Reported and recorded social media analytics

Toronto, ON

• Integrated and repurposed existing content for YU START student transition project
• Drafted, edited and finalized content for YU START website
• Conducted and organized research and interviews pertaining to the project
• Interviewed various service providers around the University regarding information for first-year students

Toronto, Canada Area

Toronto, Canada Area

• Edited stories and blogs for the magazine’s website
• Interviewed various NHL hockey players, both in-person and via telephone
• Attended NHL hockey games as a representative of The Hockey News
• Researched and wrote pieces on Olympic hockey

Continuing Education Certificate, Digital Strategy & Communications Management

Sport And Event Marketing

Member of Dean's Honour Roll Course work includes Sports Marketing, Project Management, Sponsorship Marketing, Event Planning, Digital.

Hon. B.A., Communications, Dean'S Honour Roll

Activities and Societies: Communication Studies Students Association Member of Dean’s Honour Roll – top 15% of graduating class Course.

Diploma, Journalism

Activities and Societies: Student Ambassador for Humber College Course work includes Community Reporting, Photography, Beat Reporting.