Flowstate is a bespoke Irish lifestyle brand founded by Adrienne Murphy, Maser and John Belton. Throughout the brands product ranges, Flowstate takes an integrated approach to art, movement and lifestyle.Launching in April 2019, the brand introduced their functional art collection - The Botanical Collection; a series of yoga and movement mats, designed by acclaimed Irish artist Maser. Maser transforms the traditional exercise mat into a sustainable work of art. Each purposely created to become an artistic and expressive feature that can be hung and displayed.Flowstate is available online at www.flowstate.ie and in retailers such as Brown Thomas, Arnott's, TheKind and Premium Hotels like, The Cliff at Lyons and the Marker Hotel.

Managing an extensive range of blue chip clients across many different categories and industries.Responsible for planning and building effective out of home campaigns based on the client brief and working with the agencies to increase the advertising revenue on out of home. Generating innovative and first to market concepts to form an integral part of my clients out of home campaignsDevelop and maintain strong relationships with each of my clients.Provide regular post campaign analysis, competitive and market information on all campaigns.Negotiation with suppliers in order to meet client deliverables. Presenting to agencies and pitching for new businessDelivering out of home campaigns within budget.

Responsibility for the development of dynamic and affective PR & marketing initiatives to drive and promote designer jewellery brands within the Knightsbridge portfolio.Development and management of new media database of press contacts Strong focus on building relationships with key influencers and target publicationsCreation, development and implementation of a calendar of events for each brand within the portfolio.Total responsibility for Knightsbridge social media initiatives and activations including Facebook, Twitter, Instagram & Knightsbridge website Implementation and management of the Knightsbridge Direct advertising campaign

Working alongside the Press and Marketing Manager in Harvey Nichols with a specific focus on marketing beauty and fashion brands and coordinating in-store events.Attended daily team briefings in-store. Attended strategy meetings with the various brands to develop a calendar of in-store activity including customer events, press events, and promotions. Assisted in the Autumn Winter 2013 fashion press day; tasks included coordinating press release, photo call and photo caption, co-ordinating press appointments, liaising with journalists, co-ordinating Xpose piece and developing relationship with the presenter, securing national press. Coordinated the launch of new brand to Harvey Nichols - Show Beauty, managed press appointments, prepared press release, coordinated press gifts, post-event follow with all press that could not attend to ensure coverage Media monitoring of daily and monthly publications, scanned each clipping and sent to Head Office. Attended brainstorming sessions for event and fundraising ideas to support the charity of the year partner Debra Ireland Updated website with fresh exciting stories of interest to consumers on a weekly basis.Managed social media, updating twitter on a daily bases, growing reach from 3,500 to 4,900. Updating Flickr page and maintenance of press gallery.