Adrienne Naval Email & Phone Number

Toronto, On, Ca

- Contributes to the overall communications strategy by identifying partnerships to attract new visitors- Maintains and develops partnerships with tourism and travel companies (both print and digital) to create a variety of advertisements targeted towards different demographics- Create content for all social media channels including Twitter, Instagram, Facebook, Youtube, and Tiktok (including filming and editing)- Identifying trending topics in order to keep up with new emerging trends and initiatives- Come up with social media initiatives that have garnered millions of views- Writing social media and web content in a concise, clear, and engaging way that targets our demographics- In charge of community management and addressing inquiries from the public through Sprout Social and Meltwater-Used social media monitoring tools (ex. Meltwater, Sprout Social, Facebook Business Manager, Tiktok Analytics, Instagram Analytics, Youtube Analytics, etc.) and web analytics (ex. Google Analytics) to track performance and prepare quarterly reports on organic and paid content, as well as comparative reports across similar institutions for the Bata Shoe Museum’s board- In charge of influencer relations and management for social media campaigns

-Create content for all social media channels including Twitter, Instagram, Facebook, Youtube, and Tiktok (including filming and editing)-Identifying trending topics in order to keep up with new emerging trends and initiatives-Come up with social media initiatives that have garnered millions of views-Writing social media and web content in a concise, clear, and engaging way that targets our demographics-In charge of community management and addressing inquiries from the public through Sprout Social and Meltwater-Used social media monitoring tools (ex. Meltwater, Sprout Social, Facebook Business Manager, Tiktok Analytics, Instagram Analytics, Youtube Analytics, etc.) and web analytics (ex. Google Analytics) to track performance and prepare quarterly reports on organic and paid content, as well as comparative reports across similar institutions for the Bata Shoe Museum’s board-In charge of influencer relations and management for social media campaignsAchievements-Gained 13,000 followers within one month on Tiktok-Received over 1.5M views on Tiktok-Increased the BSM's Instagram account by 28% by Q1 of 2021

Toronto, Canada Area

-Create fashion, beauty and lifestyle content by coordinating photoshoots and in charge of post processing-Used various social media platforms (i.e. Twitter, Instagram, Facebook, Pinterest, StumbleUpon, etc.) in order to build an engaged audience worldwide-Collaborated with companies for their marketing campaigns by creating engaging content for their targeted audience (ex. Na-kd, Coach, Converse, Mejuri, Oak & Luna, MERIT Beauty, L'Oreal, Sally Hansen, etc.)-Used social media monitoring tools to improve digital marketing strategy

Toronto, Canada Area

-Implemented a social media strategy to gain brand awareness and traffic in-stores-Primary photographer for product photography on the website and for social media content (and including post-processing)-In charge of social media management among all social media platforms-Updated the website with new products using Wordpress-Used graphic design software (primarily Adobe Photoshop CC 2018) to create posters and other graphic elements that were used for in-store and online promotions, corporate catering assets, and created specially printed designs for macarons for special occasions and holidays-In charge of keeping product knowledge guides up to date for staff and new employees

Toronto, Canada Area

-Worked with a social media agency for community management and content creation across all social media platforms-Managed social media platforms (ex. Instagram, Facebook and Twitter) by responding to inquiries, publishing content, etc.-Created monthly reports based on earned media value, engagement, reach and impressions across all social media platforms-Primary photographer and videographer for salon content on Instagram and Facebook-Assisted with the preparation of monthly PR packages to approximately hundreds of influencers across North America-Communicated with external public relations companies in order to execute events and other social initiatives in increase the brand’s awareness

Toronto, Canada Area

-Created a communications strategy for the organization in order to improve internal and external communications-Assist with event coordination for staff and client training (i.e. registration process, technical support, communications with stakeholders, etc.)Established a professional development group for new summer students by coordinating workshops and presentations for their career development as well as acting as a liaison between senior management and summer students.-Developed and designed a course catalogue for all training courses offered or affiliated with the Centre of Forensic Sciences (CFS)-Provided administrative support for the training unit

Toronto, Ontario, Canada

-Assist with event coordination for staff and client training (i.e. registration process, technical support, communications with stakeholders, etc.)-Created a database for the Intoxilyzer 8000C Course to improve their records management-Provided administrative support for the training unit

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Social Media Marketing

Bachelor'S Degree, Mathematics And Art History

Double major in Mathematics and Art History

High School

Activities and Societies: President of Student Council 2011-2012 Honour Roll 2008-2012